How We’re Responding to the COVID-19 Crisis

To Everyone in the Motorcycle Community:

We’re here for you and with you. We’re in this together.

This a difficult and frustrating situation, but we believe that the American motorcycle community is up for the challenge. We also believe that it’ll be easier if we know that we can lean on each other and do everything in our power to push through together. 

As an organization, we hope to be the beacon of hope and the voice of reason for our customers and the motorcycle community as a whole.

While we’re taking the necessary steps to stay safe during this difficult time, we’re also committed to continuing to provide exceptional support for our customers and find innovative solutions to help motorcycle dealers and other industry members. We’re operating at full speed.

Online commerce is crucial to our industry’s perseverance and recovery — now more than ever. People are socially distancing offline and looking for ways to continue everyday life online; including buying and selling motorcycles. 

Situations like this remind us how therapeutic and freeing the motorcycle rider lifestyle truly is. Going for a ride is a perfect way to socially distance yourself, clear your mind, enjoy the essence of being a free human being and recharge. Let’s show the world the beauty and power of the American motorcycle rider! Socially distance yourself by going for a ride!

What You Can Do to Help

It’s also crucial that we, as a community, do our part to contribute to the solution. Here are some tangible actions that you can take to make a difference:

1. Keep in mind the least fortunate members of your community, and make decisions based on how they’ll be affected by your decisions.
2. Do as much as you can to support small businesses and your local community. 
   1. If you’re unable to visit your local motorcycle dealership, visit their website and make an online purchase. 
   2. Sign this letter suggested by the Motorcycle Industry Council, and send it to your Senators and U.S. Representative urging them to allow dealerships to stay open during emergency declarations. You can copy and paste it into a Word document or email, edit and sign it and send it to your congressional representatives.
3. If you’re in the market for a motorcycle, call your local dealership and schedule a one-on-one appointment to go see the motorcycles they have for sale.
   1. Shop for a motorcycle online. Most dealerships have their entire inventory on their website or they use an online marketplace like ChopperExchange.
      1. This is a great time to find amazing deals on motorcycles!
4. Make a concerted effort not to get paralyzed by fear. This is a serious situation, but we’ll get through it. Fear and panic rarely produce positive results. Check in with other people and don’t give too much weight to overly sensationalized news.
5. Don’t underestimate the power of human resilience. We’re going through a health and economic crisis, but we’ll pull through. This too shall pass.

We’re going to do all we can to be part of the solution. That’s our best option at the moment. We’re here. 

Please stay safe, try to do your part to help your community and believe in the power of many working together in times of crisis. We believe in you! We believe in our community.

Keep the shiny side up!

Jake and Mirela
(and everyone at ChopperExchange)

P.S. We’d like to share this wonderful quote from the late Dr. Stephen Hawking:

“Remember to look up at the stars and not down at your feet. Try to make sense of what you see and wonder what makes the universe exist. Be curious. And however difficult life may seem, there is always something you can do and succeed at. It matters that you just don’t give up.”