Managing Your Motorcycle Dealership’s Online Reputation: A Modern Necessity
In today’s digital age, the power of social media, search engines, and review websites like Facebook, Google, and Yelp has made it crucial for businesses, including motorcycle dealers, to manage their online reputation effectively.
Gone are the days when a single unhappy customer could only share their negative experience with a handful of people. Now, one person can reach thousands of internet users for free with just a few clicks. Maybe even millions, if their grievance against your dealership goes viral.
To help you manage your dealership’s online reputation, we’ve compiled some tips for building positive perceptions and exceeding your customers’ expectations.
Understanding Online Reputation Management (ORM)
Online reputation management (ORM) is the practice of monitoring and managing the online image and perception of a person, business, or brand.
The primary goal of ORM is to promote positive content and address negative feedback. ORM is based on the concept of “social proof,” or the positive influence created when someone discovers that others are doing something. Think of it as your online “street cred.”
Why is ORM Important?
Successful marketing involves building positive perceptions (reaching new customers) and exceeding expectations (converting new customers into repeat customers). ORM is crucial for achieving these goals and maintaining a strong online presence.
How to Manage Your ORM
- Official Website: Make sure that your website is up-to-date and reflects your dealership’s offerings and values.
- Social Media: Maintain an active presence on social media platforms like Facebook and Instagram to engage with your customers. Make sure that you are using business accounts instead of personal profiles to represent your dealership.
- Local Listings: Claim your dealership on Bing Local, Google Places, and Yelp to manage your online presence and monitor reviews.
- Google Places: Treat your Google Places listing as a free web page to showcase your business. Add photos, videos, and offers to make your dealership stand out.
- Customer Insights: Use analytics to understand your customers better, including the keywords they search for and their location.
To manage your motorcycle dealership’s online reputation effectively, follow these guidelines:
- Align your online reputation with your business objectives.
- Monitor what customers are saying about your dealership.
- Respond to customer reviews, including negative ones.
- Participate in online conversations.
- Encourage customers to share their experiences at your dealership on social media and review sites.
- Educate your staff about ORM.
- Provide exceptional service—good deeds don’t go unnoticed online.
- Claim your Google Places listing to gain control over your online presence.
As you work on managing your dealership’s online reputation, consider boosting your sales performance with a ChopperExchange Dealer Account.
Our platform offers an ideal environment to showcase your inventory, connect with potential buyers, and accelerate your sales. Integrate seamlessly with all major vehicle CRM providers and elevate your motorcycle dealership today.