How Exceptional is Your Dealership’s Customer Support?
In today’s competitive market, exceptional customer service can be the key to standing out from the competition and fostering customer loyalty. Despite the rise of online channels, customers still crave personalized support that goes beyond digital interactions.
A HubSpot Research study found that 90% of consumers rate an immediate response as important or very important when they have a customer service question. This is critical, as dissatisfied customers are more likely to voice their concerns on social media and review websites, potentially harming a dealership’s reputation.
Furthermore, by combining excellent customer service with targeted advertising, dealerships can maximize their reach and ensure they are engaging the right audience.
The Importance of Customer Service in the Motorcycle Industry
Given the challenges of consumer credit strains and sales fluctuations, motorcycle dealerships cannot afford to lose customers due to poor customer service. According to DealerNews‘ September 2014 issue, only two in 10 customers are approved for vehicle loans. This highlights the importance of nurturing each customer relationship and providing top-notch support.
Providing Exceptional, Multi-Channel Support
To truly excel in customer service, motorcycle dealerships must be accessible through multiple channels, including online, in person, via telephone, on social media, and on any other preferred communication platforms. Additionally, dealerships should consider offering support beyond regular business hours to cater to customers’ varying schedules.
By prioritizing exceptional customer support, dealerships can build lasting relationships with their clients, ultimately driving repeat business and positive word of mouth. In an increasingly competitive market, making customer service a central focus can set your dealership apart and pave the way for long-term success.
Any delay in response to a customer inquiry is an opportunity for the competition to steal that customer. A dealership that wins at customer service wins in sales.