- Motorcycle Match (1)
One of the most popular questions we hear from a new rider is: “What type of Harley should I buy?” The answer to this question really depends on the rider. Everyone is made differently, so you need to take your height and weight into consideration when deciding which new bike to purchase.
One of the biggest misconceptions when deciding which Harley to buy is that women should choose smaller models and men should buy the remaining bigger models. The truth of the matter is that some of the bigger bikes are more appropriate for smaller riders because of their comfort and stability level. It is very important to consider more than just the size of the motorcycle and further examine all of its benefits and features.
ChopperExchange has put together a very short survey questionnaire to help guide you in the right direction of which Harley-Davidson motorcycle might be the best fit for you. It’s 100% FREE and provides instant results on which H-D models might be best for you.
Click here to find out which Harley you match up with: ChopperExchange.com/Match.
We recommend visiting a local dealer and sitting on a few different models to figure out which bike you feel more comfortable on. Some bikes have lowered seats and handle bars. Some are made for touring, while others are best for shorter trips.
Please call us at (800)-523-7274 if you have any questions or need help finding your next motorcycle.
- Sell via Pinterest for FREE (0)
Let’s face it. With 25 million users, Pinterest is a social media website that is very difficult to ignore, especially for establishments with a significant female customer base. This translates to about 10 million unique visitors per month, who are predominately young, female, well-educated and have a significant amount of disposable income.
Another impressive fact is that Pinterest users are not simply browsing and pinning images that they like or wish to have. They are actually buying items that they find on Pinterest. According to the Business Insider, individuals who buy items via Pinterest spend an average of $170 per shopping session. For comparison purposes, this is 179% more than Facebook shoppers who spend an average of $95 per session and 243% more than Twitter shoppers who spend $70. These figures alone should be a pretty good wake-up call for businesses of all sizes to consider Pinterest for their marketing mix.
While smaller businesses may be afraid that Pinterest may be too time consuming and present difficulties in tracking return on investment (ROI), many successful and innovative establishments are jumping on board with hopes of capturing a significant portion of the website’s 25 million user base. Some companies are going as far as focusing more attention on their Pinterest page than Facebook. For example, Lowe’s, a home improvement store, has 3.5 million Pinterest followers and 2.5 million Facebook likes.
Another very important metric that is prompting businesses to embrace Pinterest is the fact that 70% of brand engagement is generated by users and only 30% by brands. This can be considered online word-of-mouth, which is one of the most powerful forms of advertising. Think of your Pinterest followers and customers as your online brand soldiers who promote your products, defend your brand, and encourage others to buy from you.
If you are still skeptical, I encourage you to take a few minutes to visit Pinterest and search for some key words relevant to your line of business. I think that you will be pleasantly surprised. So surprised that you will probably want to create a page for your business and begin pinning right away. If you are nervous, don’t be. You do not have to be an expert. That is the beauty of Pinterest…and the fact that it is FREE.
Out of curiosity, I did a search for “Harley-Davidson”, “motorcycle”, “lady motorcycle riders”, and “motorcycle riding gear”. The results blew me away. I was able to find photos of beautiful motorcycles, best riding gear, and fun ride destinations. But, the biggest shocker was the fact that Harley-Davidson Motor Company is NOT active on Pinterest. The company has a Pinterest page, but no boards and only 826 followers. This is a stark contract to the company’s 4.8 million Facebook Page likes. This is a huge missed opportunity for the Harley brand, especially since the company is currently trying to increase its female customer base.
If you are a motorcycle dealer or any business that caters to the biker community, especially lady riders, Pinterest should be of strong interest to you and your staff. It is a simple, yet powerful (and free) vehicle to promote your products, engage with your female customer base, and sell. It is also a lot of fun! If nothing more, try it for at least 30-60 days. I am pretty certain that you are going to notice its potential right away.
HOW TO GET STARTED
As mentioned earlier, you do not have to be an expert to successfully incorporate Pinterest into your company’s marketing mix. Here are a few very basic tips to get you on your way to pinning and selling on Pinterest:
- If you do not have a Pinterest business page, you should create one by going to Pinterest Business Page to get started. This page will give all the details and guide you through the sign-up process.
- Once you create a Pinterest Business Page, think about different categories of products that your business offers and that would be of interest to your female customer base. If you are a Harley dealership, you may want to focus on different lady rider fashions, bikes, and accessories. Think about what your female customers like and want. Also, you may want to create some boards that cater to your male customer base because chances are that majority of your Pinterest female followers have a man in their life that they shop for.
- Use the determined categories from step 2 to to create boards for your page. For example, you can have a board for “tanks and tees”, “earrings”, “bracelets”, “vests”, and other similar categories. To get started, create 3-5 boards just to get your feet wet and add more with time. Start with 3-5 most popular categories.
- After you create your boards, start adding items to each board. You can upload photos from your computer or directly from your website. You should always add a brief description and a link for each item that you add to your boards. This allows your followers to learn more about each item and access it on your website.
- Your final step is to encourage your customers, especially lady riders, to follow you on Pinterest. You can do this via Facebook, Twitter, and any other vehicles that you use to communicate with your customers.
VERY IMPORTANT: It is very important to regularly add fresh content to your Pinterest boards. Your followers want to know what is new at your store. Pinterest pages that do not have new content are considered stale and boring. Be fun, interesting, and accessible. Most importantly, engage with your followers.
Lastly, here are a few examples of Pinterest business pages that cater to the biker community (you can click on each image to access the Pinterest page):
As one final, final piece of advice, please keep in mind that the most successful brands did not become huge on Pinterest in seconds. Success takes time, and Pinterest is not an exception. It is the best idea to set aside 30-60 minutes on slow days to update your Pinterest boards and interact with your followers. Do not be too pushy and focus too much on sales. Start planting seeds and sales will come with time.
And, of course, if you have any questions or need free advice, feel free to e-mail me at email@example.com. I will gladly help you with any of the points mentioned in this post. I want you to love and benefit from Pinterest, and I truly believe that you can do it.
- H-D Rider’s Edge Experience (0)
Hi everyone. My name is Carrie. I am the Social Media & Dealer Relations Manager at ChopperExchange. This blog post is about my Rider’s Edge course experience. I hope it gives those interested in taking the the Rider’s Edge course a good overview of what to expect and what is needed to complete the course.
I took the Rider’s Edge “New Rider” course at my local Harley-Davidson dealership this month. As a new rider, there’s a ton about learning to ride that I did not know about until taking this course. That’s why I’m writing this blog post; to inform you of what to expect when signing up for Rider’s Edge.
After asking some of my friends that had taken the class in the past, and at different Harley-Davidson dealerships, the 4-day course can range anywhere between $150-$230. You’ll also need to go out and purchase riding gear before you’ll be able to ride. Each class size varies. My class was small with only 5 people, but they can go up to around 12 people per class.
This is the gear you’ll need to bring with you to the first day of class to make sure it meets the class requirements:
- Department of Transportation (DOT) approved motorcycle helmet => You’ll know if a helmet is DOT approved or not by checking to see if it has a DOT sticker on the back of the helmet.
- Sturdy, over-the-ankle footwear with a low heel and rubber soles => This is to protect from foot/ankle injury, getting burned by exhaust, and help you stop better when you have to put your feet down.
- Protective eyewear => You’ll either need shatterproof sunglasses or a visor on your helmet that’s at least 3 inches from your eyes.
- Full-fingered gloves, preferably leather => They don’t have to be leather necessarily, but they do need to be full-fingered. This gives you a better grip on the bike’s controls.
- A long-sleeved jacket or shirt => This will help save you from a more serious injury if you fall.
- Durable, long pants (denim or other comparable material), non-flare & without tears/holes => Pants help protect your legs from being more seriously injured in a fall and if any road debris kicks up at you. They should be non-flared/torn because they can become entangled in the motorcycle.
The course is split into 2 sections: Classroom and Range. You should expect to spend the first 2 days of the course in the classroom at the dealership going through the MSF Rider Handbook (given to you on the first day) and watching videos. The last 2 days are spent on the range (usually at a near-by school parking lot) learning how to ride and taking notes in the Rider’s Edge Roadbook (also given to you on the first day) about what you’re learning out on the range. In my experience, we were let out a bit earlier on all 4 days than what was scheduled. You’ll receive the RiderCoach’s schedule on the first day.
I was a bit intimidated on my first day being the only female in my riding group and the only person with zero riding experience. What I came to find though, is that everyone is there for the same reason: to get your motorcycle riding endorsement and to have fun. Riding a motorcycle is a lot of fun, and the coaches do a very good job of keeping the class from being too boring while learning the importance of motorcycle safety. I also was told by friends and my RiderCoach that it’s most often the people that have been riding for a while who have the most difficulty trying to re-learn the basics that are taught in the class. They told me not to be nervous because I’ll be learning the safe way to ride the first time, instead of having to break bad habits like the more experienced riders need to.
In order to pass the Rider’s Edge “New Rider” course and get your motorcycle endorsement for your driver’s license, you need to miss no more than 10 questions on the book exam and receive less than 20 points on the riding evaluation. If you do not meet both of those requirements, you’ll be asked to come back to the class on a different weekend to re-take what you didn’t pass.
- I found the book exam to be very easy. The MSF Rider Handbook that is taught has all of the test questions (plus some extras) listed in the back of the book, and those test questions are what the RiderCoach goes over during both of the classroom days. The average for my riding class was a 98%, so don’t be freaked out if you don’t think you’re the best test taker.
- As for the riding evaluation, you really want to be sure to ask questions if you’re not sure about something on the first day of riding. The riding coach goes over about 90% of what you’ll be tested on during the first day out on the range. You’ll have plenty of time to practice each exercise. Before the evaluation, there’s also a “Pre-Test” set up for you to go through everything without being scored.
My class took the book exam on the 3rd day of the course and the riding evaluation on the 4th day. After everyone officially passed the course on the last day, the dealership threw us a pizza party and handed out individual Rider’s Edge certificates to everyone. The certificates were a lot of fun. They have goofy captions on them like “Sure Shift” for the person who might have had trouble shifting, and “Most Likely to Accelerate” for someone in the group that might have had to been told to slow down a few times.
Some things you’ll want to know ahead of time:
- Squeezing in the clutch to shift gears requires some strength. If you’re one of those people who have difficulty just opening a jar in your kitchen, you may want to do some forearm exercises before signing up. Practice squeezing a “Stress Ball” every day.
- The Buell Blast motorcycles that we ride don’t look that big, but they are a little heavy if you’re never been on a motorcycle before. Again, forearm exercises will help you hold the bike up.
- Dress in layers during the riding days. I took my class during the summer in Florida, and it got very hot, very quickly. You’ll want a long-sleeved shirt/jacket that you can take off during the break periods to cool down.
- Bring snacks/drinks with you in a cooler during the riding days. My class provided water, but you’re out there for about 5 hours, so you’ll want to make sure you have something to eat & drink.
- Do everything you can to not drop the motorcycle during your riding days. Aside from it being unsafe, the RiderCoach will have to file 2 sheets of paperwork per drop (which they’re not happy about), and it’s an automatic failure if you do it during the riding evaluation.
- Completing this course will get you an endorsement card. You’ll still need to go down to your local Department of Motor Vehicles (DMV) and pay for a replacement license that will have your motorcycle endorsement added. To legally ride a motorcycle, you’ll need to have the endorsement on your license, not just carry around the Rider’s Edge card that you’re given.
Overall, I was very pleased with what I learned in the Rider’s Edge “New Rider” course and with my RiderCoach. I went from having zero riding experience to having my motorcycle endorsement within 22 hours. I absolutely would recommend taking this course to anyone who’s interested in learning how to ride. If you’ve always wanted to learn to ride, but have been afraid, you won’t need to be if you take the Rider’s Edge “New Rider” course.
To sign up for Rider’s Edge course and learn more information about the course, you can contact your local Harley-Davidson dealership or Harley-Davidson.com.
- Lady Riders on the Rise (0)
It’s no surprise that the number of women motorcycle owners has increased over the years, long leaving behind the days rested against the sissy bar. Perhaps all those years of “falling off” prompted women to hold their own, or maybe the guys just made it look too good to go without. Whatever the reason, ladies are saddling up and charging the road all on their own.
According to the Motorcycle Industry Council’s latest statistics, female riders are the fastest growing group of new riders in the industry making up 25% of all motorcycle riders and 1 in 10 motorcycle owners being women. While men still dominate the population of riders, manufacturers and other keys players in the industry are picking up on the rapid growth and catering to their needs. More specifically, Harley-Davidson has created multiple ad campaigns over the years targeting women with empowering tag lines encouraging women to ride their own motorcycle; additionally, more dealerships are offering women’s riding apparel and accessories.
But aside from being the best therapy out there, what’s one of the greatest qualities of being a lady rider? Connecting to a community of courageous, independent women who have also taken over the reigns of freedom and charged full speed ahead.
Many organizations dedicated to female riders have sprouted up across the nation for new, experienced, or even passenger riders who love all things related to women and motorcycling. Below you can find a list of some of the largest and oldest motorcycling groups and clubs dedicated to women:
Chrome Diva – “A ladies only motorcycle organization, consisting of both riders and passengers and even some non-riding women who just love motorcycles and participating in charity functions.”
Dykes on Bikes – “An organization committed to creating a local, national and international community of women motorcyclists and friends of women motorcyclists.”
Leather and Lace Motorcycle Club -“created to bring women together who have a serious interest in motorcycling and in making a difference in the lives of others. Upon this foundation, the women of Leather & Lace Motorcycle Club have built a strong sisterhood. Not only do they share the wind and the roads, they also share an unwavering purpose and spirituality. Though the miles may separate them, they remain together as one.”
Women on Wheels – “Founded in California by an avid woman motorcyclist in 1982. Its purpose was, and still is, to unite all women motorcycle enthusiasts, whether they ride their own machine, are motorcycle passengers or enthusiasts, or future motorcyclists. WOW members are located throughout the United States, Canada, and several other countries. WOW has nearly 3000 members and is growing strong!”
Women Riders Now – “the leading resource, online or in print, for motorcycling news and reviews from a female point of view.”
- Ladies Riding and Rally Wear (8)
Whether riding passenger or straddling your own, ladies need the right motorcycle gear for a comfortable ride while still being able to express their own unique biker style. Luckily, for all bikers black is still and always will be the new black, but with all the long road trips, raging rallies and bugs you’ll swat along the way, even quality apparel begins to look too ragged for continued street wear.
Here are some of our favorite updated ladies pieces fit for any biker event:
- Studded Joe Tall Boots – these tall distressed leather lace-up boots are perfect for everyday wear and have that studded spike detailing to fierce up any outfit.
- Sons of Anarchy Tank Top – this simple tank top allows your arms to move freely and can be pair with any color pants to give a sharp, sexy look.
- Faux Leather Womens Jacket – Affordable and chic, a leather jacket is a staple for any weekend trip
- Hair Twisters – Mix up your hair styles with metal hair twisters that stand out in long locks come in different sizes and lengths. Perfect for keeping your ponytail from flying in your face during long rides.