New Logo, Even Better Us

A lot has happened since our humble beginnings in 2003 — a lot of great and sometimes scary things.

One of the best parts of our journey has been helping thousands of amazing people buy and sell American motorcycles during the past 16 years. Helping customers find new homes for their motorcycles or buy motorcycles of their dreams is what makes what we do worthwhile.

And then, there was the Great Recession of the late 2000s and early 2010s. It was a scary time for all of us in the motorcycle industry, but it also made a lot of us more resilient.

Fast forward 16 years into our journey. It’s 2019 and we’re still at it. We’re more than just still at it. We’re still having fun and doing what we love.

To celebrate our success and also look toward the future, we’re debuting a brand new logo today — just in time for the 2019 riding season.

Our new logo has a significantly more modern look than the previous logo, which was introduced in 2008. It represents continued commitment to innovation and high quality of service, love of all American motorcycles, and enjoyment of the open road.

NEW LOGO:

OLD LOGO:

Designing the new logo has been a labor of love. We hope that our customers love it as much as we do. It’s our way of looking toward the future and many more years of being part of the American motorcycle industry.

Also, starting this month, American and Canadian motorcycle enthusiasts can buy and sell all American motorcycles on ChopperExchange, regardless of their engine type. This includes both new and pre-owned American motorcycles. The decision to allow Canadian sellers to list American motorcycles was made due to public demand. It’s been something that people have been asking about for years.

Let us know what you think of our new logo in the comments below. We’d love to hear your feedback and if you have any ChopperExchange stories.