End of Summer 2016 Bikes

autumnSummer is coming to a close and that means selling season is too. Before the weather starts cooling down, check out some of these bikes that are listed on ChopperExchange. Remember to click “Share this Listing” in the upper right hand corner of an ad if you see a bike your friends or family on Facebook might be interested in!

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Create the Perfect Listing

Sell Your Bike Fast - Fall 2016

Riding season has just a few months left, which means selling season is also coming to a close. We have come up with a few tips on how to make the best of your listing on ChopperExchange. These tips are meant to make your bike stand out and get some serious buyer’s in your direction.

Tip #1: Quality Photos

We typically recommend that private sellers upload 5-10 photos. However, it is important to remember that quality is better than quantity when it comes to selling on the internet. While we are aware that not everyone is a photographer, remember to include the best angles and views of your bike possible.


  • Post a clear side view photo of your bike, showing off the pipes
  • Take your bike out to an area clear of debris or other distractions
  • Photograph all sides from a decent distance; does not have to be too close or too far


  • Post photos of your bike in a crowded shed or garage
  • Only upload one *blurry* photo
  • Take tons of pictures of every part on your bike. Remember, quality > quantity

Tip #2: Write a description to SELL

A biker knows their motorcycle like the back of their hand! While not everyone is excited about having to give up their favorite toy, writing a detailed description will ease the selling process. Here are some ideas on what to include in your description:

  • Was your bike garage/storage/shed kept?
  • Any accidents/drops?
  • First owner?
  • What are the extras, where are they from?
  • How often did you ride?
  • What is your reason for selling?
  • Any new parts? (Battery, tires?)
  • How often/When was the last service?

Tip #3: Set a competitive price

If you need an idea of what your bike is worth, we recommend checking out websites like Kelley Blue Book or NADA. In addition to researching these prices, you should also see what other people are selling their bikes for by completing a search for your same year/make/model on ChopperExchange. This will help ensure that you’re not selling yourself short, but are still offering a great price. If you’re willing to negotiate or take other offers or trades, make sure to say so in your description.

While most bikers have thousands of dollars of chrome and extras, it’s important to remember that your buyer may be buying the bike and renovating it to their style. Don’t give the bike away, but be mindful of how much you choose to increase your price due to extras.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Hot Rides of May and June

Hot Rides of May and June

Summer is underway and it’s a great time to be on the open road. If you’re looking for a new ride, there are some awesome bikes to be seen on ChopperExchange. Check out the top 10 hot rides we choose for May and June!

If you’d like more pictures or information, click the pictures to be redirected to the listing on ChopperExchange and don’t forget to share this post with your friends looking for a new ride:

2013 Harley-Davidson® Street Glide® – $31,000 – 3.7k mi – South Carolina

2013 Harley-Davidson® FLHX Street Glide®

2013 Harley-Davidson® FLHX Street Glide®

2004 Harley-Davidson® FLSTC/I Heritage Softail® Classic – $7,950 – 28k mi – Texas

2004 Harley-Davidson® FLSTC/I Heritage Softail® Classic

2004 Harley-Davidson® FLSTC/I Heritage Softail® Classic

2006 Harley-Davidson® Custom – $29, 000 – 300 mi – New Mexico

2006 Harley-Davidson® Custom

2006 Harley-Davidson® Custom


2012 Harley-Davidson® FLHTCU Ultra Classic® Electra Glide®  – $16,900 – 875 mi – Florida

2012 Harley-Davidson® FLHTCU Ultra Classic® Electra Glide®

2012 Harley-Davidson® FLHTCU Ultra Classic® Electra Glide®

2001 Harley-Davidson® FLHRC/I Road King® Classic – $16,000 – 22k mi – Kansas

2001 Harley-Davidson® FLHRC/I Road King® Classic

2001 Harley-Davidson® FLHRC/I Road King® Classic

2015 Harley-Davidson® FLSTFB Softail® Fat Boy® Lo – $16,900 – 1.4k  mi – Texas

2015 Harley-Davidson® FLSTFB Softail® Fat Boy® Lo

2015 Harley-Davidson® FLSTFB Softail® Fat Boy® Lo

2003 Harley-Davidson® FLHTCU/I Ultra Classic® Electra Glide® w/ Sidecar – $21,900 – 41k mi – New Mexico

2003 Harley-Davidson® FLHTCU/I Ultra Classic® Electra Glide® w/ Sidecar

2003 Harley-Davidson® FLHTCU/I Ultra Classic® Electra Glide® w/ Sidecar

2012 Harley-Davidson® FLHX Street Glide® – $14,000 – 52k mi – New Jersey

2012 Harley-Davidson® FLHX Street Glide®

2012 Harley-Davidson® FLHX Street Glide®

2011 Harley-Davidson® FLSTSE2 CVO™ Softail® Convertible – $20,900 – 2.2k mi – Michigan

2011 Harley-Davidson® FLSTSE2 CVO™ Softail® Convertible

2011 Harley-Davidson® FLSTSE2 CVO™ Softail® Convertible

2004 American IronHorse Legend – $12,000 – 6.5k mi – Washington, DC

2004 American IronHorse Legend

2004 American IronHorse Legend

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use promo code CXBL20  for 20% off any listing.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Women Riders Month

May is Women Riders Month

May is Women Riders Month

May is a great month for motorcyclists! Not only is it the month to create and spread motorcycle safety awareness but it is also a month to celebrate our lady riders! Created a few years back by Harley-Davidson, May has since been declared Women Riders Month. Even more exciting is that lady riders are celebrated globally every year on May 7 for International Female Ride Day.

If you or a lady rider you know have been interested in joining a lady rider’s club, check with your local motorcycle dealership and you may find a new group to enjoy the open road with. Another great source for women rider’s is the Women Riders Now website. This upcoming weekend, May 27-30, they will be hosting the Babe’s Ride Out East Coast event, their first ever all-women camping trip on the East coast in 2016! Check out their Calendar of Events for a summer full of rallies and riding.

Harley-Davidson’s Rider’s Edge New Rider Course is a great way of introducing potential lady riders’ to life on the open road. Find your local Harley-Davidson dealership to get more information on how this program works and if it would be suited for you or a friend! 

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use promo code CXBL20  for 20% off any listing.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.



Check Your Helmet!

Check Your Helmet Month

April marks an important month for bikers and motorcycle safety — Check Your Helmet Month! Check Your Helmet Month is an initiative to ensure bikers get the highest quality of safety in the event a helmet will be used to save a life. Here are some tips and reminders:

  1. Aging – If your helmet has not been damaged or dropped, be sure to replace it every 3-5 years. Basic use and UV rays from those long, sunny rides can reduce the protective quality of your helmet after a while. Also, be sure to check with your local motorcycle dealership for helmet trade-in offers in the month of April. Some dealers offer up to 15% off your next helmet purchase with a trade-in.
  2. Impact – Crashes or even one drop can cause serious damage to the protective quality of your helmet. Even if there are no visible signs of damage, you should replace your helmet immediately if any impact occurs.
  3. Fit and Function – For the best fit, your helmet should rest about one inch above your eyebrows and should NOT roll forward or sideways when you move. Many dealers with apparel stores will help you find the proper fit if you ask! For function, check your local and state laws to make sure your helmet meets the minimum safety standards. You can also do this by looking for DOT stickers on the inside or outside of the helmet. Having this sticker ensures that your helmet has passed its tests for impact, penetration, retention and peripheral vision.

Additionally, make sure that your helmet is never exposed to insect repellents, gasoline, excessive heat or other harmful liquids and fumes. Exposure to harsh chemicals can degrade the helmet’s protective materials without any visible sign.

For more information on protection and helmet suggestions, check out this flyer by the Motorcycle Safety Foundation and the MotoUSA blog.

ChopperExchange April Promo

ChopperExchange April Promo

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use this month’s promo code APCX16 for a FREE Highlighted listing upgrade ($20 value) on any Basic, Standard or Premium listing at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Riding Time Promotions

With the weather getting warmer, motorcycle sales have finally picked up again! What better time than now to list your bike for sale?

This month, we are offering a FREE Basic listing or $9 OFF any listing choice. These are two great offers for those interested in selling their motorcycle on ChopperExchange.

To get the most out of this month’s promotion consider our best value package, the Premium Listing. Our Premium listing will ensure that your bike stays on our website until it gets sold, therefore you won’t have to worry about your ad running out of time. You will also get the bonus “Featured Listing” upgrade with this package. This upgrade will place your bike at the top of the search results for your year, make and model getting it the extra exposure to sell your bike even faster.

List your bike today by visiting our Sell Your Motorcycle page and use the promo code CE316X at checkout for a free basic listing or $9 off.

ChopperExchange March Promo!

ChopperExchange March Promo!

Please contact us at 1-800-523-7274 or info@chopperexchange.com, if you need additional assistance with selling your motorcycle.

Daytona Bike Week 2016

You don’t want to miss this year’s 75th anniversary of the Daytona Beach Bike Week. This 10-day event runs March 4-13 has tons of vendors, rides and shows to keep you busy! Here’s a list of a few events we think will be worth checking out. Let get started:

First on the list, make sure to “check-in” at Riverfront Park. At the corner of Beach and Main Street, you can stop by the welcome center and enjoy beautiful scenery along with great food, music and drinks. This is also the location where the raffle drawing for the 2016 Official Bike Week Motorcycle will be held. Make sure to get your raffle ticket hereThe drawing will be held at approximately noon on Saturday, March 12, 2016.

Ready to rock? Jesters Live will be hosting two weekends of music for Daytona Bike Week. Buckcherry and Blackberry Smoke will be opening up riding season on Friday, March 4 at 7:00 PM with Black Label Society performing with a special guest at 7:00 PM on Saturday. The following week, you can catch Creedence Clearwater Revisited and The Charlie Daniels Band on March 10th and 12th respectively. Tickets are set at $20 per show for general admission. These are shows you definitely don’t want to miss. You can purchase your tickets here.

Jester's Live Bike Week Shows

Jester’s Live Bike Week Shows

Last on our list is the Perewitz Custom Paint Show. If you have custom paint to show off this is something you want to make your way around to. Get the chance to win a trophy and see what kind of paint other bikers are showing off at this awesome custom show. This event will  be taking place at Jester’s Live on March 9th from 10:00 AM – 9:00 PM.

Perewitz Custom Paint Show

Perewitz Custom Paint Show

In honor of Daytona Bike Week 2016, ChopperExchange hosted an Instagram Bike Week Giveaway! Look out for more giveaways in the future:

ChopperExchange Instagram Giveaway

February ChopperExchange Instagram Giveaway

For more information and a calendar of events for what’s sure to be a legendary Bike Week, check out the Official Bike Week website


Last Batch of Summer 2015 Rides

Poof and yet another summer has passed by. Time is flying, so we figured it’d be a nice time to slow things down a bit and revisit some awesome rides listed on ChopperExchange during the last two months. Let’s get started.

P.S. All of the rides are still available for sale. Just click on the link above each photo to see the full listing.

2002 Harley-Davidson Heritage Softail Classic – 7,000 miles – $9,975
2002 Heritage Softail Classic


2004 Harley-Davidson Road King Custom – 13,662 miles – $10,900


2010 Harley-Davidson Ultra Classic Electra Glide – 24,000 miles – $16,500


2014 Harley-Davidson Softail Breakout – 2,350 – $15,990


2002 Harley-Davidson Sportster 883 – 10,000 miles – $3,000

2006 Harley-Davidson Softail Deuce – 8,925 miles – $10,400

1997 Harley-Davidson Heritage Springer – 11,930 miles – $12,000

2005 Harley-Davidson Fat Boy (15th Anniversary) – 6,200 miles – $12,000

Please contact us at info@chopperexchange.com or 1-800-523-7274, if you have questions about the bikes above or if you would like to list your own bikes for sale. We are always here to help.

Word of Mouth Marketing = Handshakes + Proactive Social Media Posts

As more and more motorcycle dealers are being acquired by large companies with a strong focus on the revenue and market share, the competition in the motorcycle market is becoming fiercer by the minute. Dealers now have to perform better and carefully watch their bottom line more than ever before. Huge parts of this fiercer approach to business are customer service and repeat business.

While word of mouth marketing is still considered the most powerful form of marketing, dealers now have consider the fact that it has changed over the recent years. Word of mouth no longer includes face-to-face conversations and handshakes, but also text messages and other personalized communication exchanged between the dealership and its customers. It is no longer enough just to focus on “old school” communication and hope that customers will innately spread “good words” about your business.

Instead, motorcycle dealers are now expected to have face-to-face conversations and shake hands with their customer, and also continue the conversation via e-mail, text messages and social media interactions.  More importantly, motorcycle dealers can no longer expect customers to spread the “good word” about their business because today’s customers suffer from social media fatigue. They simply have too many options and in the end may not end up sharing all of their positive experiences. As a result, dealers have to do a lot of word of mouth marketing themselves, if they really wish to increase repeat business and beat their competition.

Some of the best ways for dealers to spread good words about their establishments are posts on Facebook, Instagram and Pinterest. All three of these social media platforms are great for sharing personal and unique stories, such customer bike purchases and other happenings at the dealerships. Such posts are even more powerful when the mentioned individuals are tagged.

With the next year just around the corner, this is the perfect time to try a new approach to word of mouth marketing and customer retention. Happy 2015!

Promote Your Events and Specials for FREE on Facebook and BikerOrNot!

The winter holidays are on our doorsteps. Businesses are scrambling to promote all the amazing deals they are offering and store events they are hosting, and attract as many shoppers as possible for as little money as possible. This includes both brick-and-mortar and online establishments. The race is now on to finish the current year by beating last year’s sales record and comfortably cruising into the new year.

Since every business, including motorcycle dealerships, has a set marketing budget for the holiday season, ChopperExchange is offering the following advertising freebies to our member dealers: FREE promotional posts on our Facebook Page and $500/month in BikerOrNot.com Bucks that can be used to invite local riders to events.

FREE Facebook Promotional Posts

With more than 600,000 American V-twin enthusiast followers, the ChopperExchange.com Facebook Page is a great place to promote your upcoming events and specials. Each post includes a detailed description, large image, and links. The post can be for an upcoming event or promotional offer. There is a limit of two (2) posts per dealer per month.











$500 in BON Bucks to Spend on BikerOrNot.com

BikerOrNot.com (BON) is a social network of more than 500,000 motorcycle enthusiasts and it is also owned by our parents company, Marco Polo Publications. To help our member dealers promote store events and increase foot traffic, we are offering dealers who have an active ChopperExchange account $500 per month in BON Bucks to use toward event invitations on BikerOrNot. A direct link to this offer is available in the ChopperExchange dealer account admin. We are also available to offer assistance with the BikerOrNot account set-up, event creation, and sending invitations.

For additional information, please contact us at 1-800-523-7274 or info@chopperexchange.com.

We wish you a wonderful holiday season.