How To Gain More Ad Exposure With Listing Upgrades


To gain more exposure for your listing on ChopperExchange, please consider purchasing some of our listing upgrades. These upgrades will help your bike stand out from the others listed on our website and help grab the attention of more serious buyers.

The available upgrades are:

  • Showcase of the Month ($60)
  • Featured Listing ($30)
  • Highlighted Listing ($20)
  • Homepage Exposure ($10/day)
  • Facebook Regional Status ($47)
  • Facebook National Status ($147)

You can either purchase these upgrades during the creation of your listing (you’ll be prompted before the checkout page to select which upgrade you’d like to purchase) or after you’ve created a listing and are logged in to your account (see image below). These are all one-time fees that will last through the duration of the listing option that you’ve purchased, with exception to the Showcase of the Month (which lasts 30 days) and Homepage Exposure (which lasts 24 hours).Listing Upgrades

  • Showcase of the Month
    Your motorcycle appears in a Showcase of the Month area on every search page. That means that your motorcycle will be seen by all buyers searching for motorcycles on ChopperExchange. Showcase of the Month motorcycles are rotated every 7 seconds to make sure that each one gets equal amount of exposure.
  • Featured Listing
    Your motorcycle appears at the beginning (top) of search results with a dark outline around it anytime someone searches for any of the criteria that match your motorcycle’s description. This is an ideal upgrade for popular motorcycle models. It prevents the motorcycle from being buried in other listings in its category. This feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Highlighted Listing
    Your motorcycle listing appears highlighted in yellow in the search results. The yellow highlighting makes it stand out from other listings and grabs the potential buyers’ attention. Highlighted Listing feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Homepage Exposure
    Your bike will appear on the Home page of the day it is listed under the “Recent Listings” header. It will keep moving down the page as more bikes are listed. Additional Home Page Exposure can be purchased in 24 hour increments from your online account throughout the entire life of your listing.
  • Facebook Regional & National Statuses
    Your motorcycle listing is posted as a status update on our ChopperExchange Facebook Page with more than 500,000 American V-twin motorcycle enthusiasts. The post includes a large photo of your motorcycle, description, and a direct link to the listing. It appears in our Fans’ news feed and you can choose between having it displayed nationwide or in your geographic area. This is a great way to bring social media exposure to your motorcycle at a very affordable price.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email with any questions.

How To Make Your Listing Stand Out With A Fair Asking Price

How To Set A Fair Asking Price For Your Motorcycle |

Earlier this year, we wrote blog posts expressing the importance of great photos ( and a good bike description ( to help your listing stand out to potential buyers. This month we want to offer you tips on how to price your motorcycle fairly to help your bike sell faster.

Even with great photos and description, your asking price is what is really going to sell your motorcycle. You should first do some research before pricing your motorcycle. We suggest looking up your bike’s Kelley Blue Book and NADA Guides values first. These values will give you the average retail value of your motorcycle. When a potential buyer is shopping online, they first look up the KBB and NADA values of the bike they want to buy. You want to try and price your bike around these values, because buyers compare these values to your asking price.

If your bike is 100% custom and cannot be found on Kelley Blue Book or NADA Guides, you should contact the builder to find the value of the motorcycle.

Another way to research asking prices is by using our FREE Bike Price Report feature on This price report compares other similar motorcycles on our website and the prices they have sold for.

A third tool to use to help price your motorcycle is the “Similar Motorcycles” box on each listing on (see image below). This box shows all of the other motorcycles that match by year, make, and model currently listed for sale on ChopperExchange and arranges their asking prices from highest to lowest. It allows you to click through each listing displayed and compare the other bikes for sale that match your year, make, and model on our website.


You should also consider any accessories and upgrades that you have added-on to your motorcycle. Make a list of them on your ad with the cost of each individual part for potential buyers to know their value. Also mention in the ad if the original stock parts are included with the bike.

You may want to consider selling your extras separately. Buyers might want to customize the bike in their own unique way, so what may seem very valuable and appealing to you, could be something this buyer would end up wanting to replace. Your bike might sell faster if you decided to sell your extras separately.

Be prepared for buyers to try and negotiate price with you. You might even get a few low-ball offers. We suggest not adding the word “firm” to your price description because it sounds intimidating and deters buyers from contacting you. Everyone wants to negotiate. It is best to list a price description that says “negotiable”, “or best offer”, or something that lets buyers know that you are willing to work with them.

For more help on pricing your motorcycle, please feel free to call us at 1-800-523-7274 or email We are available to speak with you Monday-Friday from 8am-5pm (EST).

How To Make Your Listing Stand Out With A Good Bike Description

Back in February, we wrote a blog post expressing the importance of having great photos of your motorcycle to make your online listing stand out. If you missed that post or need a refresher, check out how to use photos to help sell your motorcycle. This month, we want to help your listing stand out by describing the benefits of writing a good bike description.

When looking at an online listing, potential buyers want to know everything about the item they’re considering to purchase, especially when it’s a big ticket item like a motorcycle. This is your chance to win them over with great sales pitch. Being the owner, you are your own expert of the bike your selling.

ChopperExchange ads have no limit to how long a bike description can be, so you can be as detailed as possible. Potential buyers, however, do not want to read a novel when looking at a listing. Be sure to space out paragraphs, avoid run-on sentences, and include bullet points and lists when mentioning the bike’s features. This helps make it easier for the buyers to read and immediately find what they’re looking for on the listing, rather than spending too much time and straining their eyes reading one long paragraph.

Some important things to include in your bike description are:

  • The year, make, model, mileage, and asking price of the bike. Especially if it’s a custom bike or has a rebuilt engine. If that’s the case, then you want to include the year it was titled, the year of the frame, and the mileage on the motor. This information should also match what is listed on the title of the motorcycle.
  • Whether or not you’re the original owner of the bike and if the bike has a clean title.
  • The features of the bike. Describe the bike in full detail. Include: the size of the engine, if it has ABS brakes on it, all of the bike’s upgrades (exhaust pipes, engine guard, air breather, etc.) and extras (windshield, security system, chrome, seat, stereo, floorboards, sissy-bar, etc.) that might have been added onto it. The more you list, the more attractive your bike looks, and the more likely a serious buyer will be willing to contact you.
  • The bike’s condition, maintenance, and storage. You should disclose if there are any scratches on the bike (along with photos). It’s also a good idea to mention if it recently had any type of tune-up or oil change. You can mention if it’s been stored in your garage year round, or if it’s currently in a winter storage facility.
  • The reason you’re selling the bike. Some people like to know the reason you’re selling such a great bike. What drove you to to say to yourself, “how do I sell my Harley?” Without sounding too gloomy and depressing, you can briefly mention the reason you’re selling your motorcycle; whether it be that you have too many bikes and can’t ride them all, want to upgrade to another bike model, or for another reason. This also helps the potential buyer connect with you, which can make them feel more comfortable contacting you if they’re interested.
  • Shipping options. The asking price and selling options are completely up to what you’re willing to accept. If you’re willing to negotiate, then you can mention that in the description. You should also mention whether or not you’re willing to help transport the bike or split shipping costs. ChopperExchange offers several motorcycle shipping options that you may want to consider.
  • Payment and financing options. Let the potential buyer know if you’re open to accepting a check payment, escrow, or prefer to deal with strictly cash. We do not recommend using PayPal or wire transfers. A lot of local dealerships also offer “rider-to-rider” financing options if you’re willing to make that an option for the buyer. You can find more about payment protection tips and how to finance a motorcycle.

Here are a couple examples of GOOD bike descriptions:
(Click to enlarge & see full listing)
446158 422740

Here are a couple examples of NOT SO GOOD bike descriptions:
(Click to enlarge & see full listing)
445341 445969

Please feel free to contact us at or (800) 523-7274 if you would like more tips on helping your listing stand out.

How To Make Your Listing Stand Out With Photos

When you list a motorcycle for sale online, one of the most common mistakes sellers make is uploading bad motorcycle photos, or no photos at all. Photos make a HUGE difference on how much the motorcycle listing stands out among other listings. It can truly be the difference between waiting months with no interested buyers and selling your Harley.

When taking photos for your motorcycle, some of the important things to do are:

  • Make sure your bike is looking as clean possible. Give it a wash or be sure to wipe it down to remove any dirt that might not make it look as shiny.
  • Take a photo of your motorcycle outside when the sun is out. Do not take photos of your bike at night or in dim-lit areas that could make the photo look gloomy and depressing.
  • Eliminate all clutter surrounding your motorcycle. Move any cars, other bikes, garbage cans, tools, extension cords, hoses, etc. from the area where you’re taking taking the photos. The focus should be on your bike, not what’s around it.
  • Take photos of every angle of the bike. The more photos, the better. The most popular angle shows the motorcycle’s exhaust pipes.
  • Take close up photos of any damage on the bike that might be present and of the upgrades that you’ve added to it (pipes, engine, saddlebags, seats, custom paint, etc.)
  • Take photos of any thing else that’s included with the asking price that might not be currently on the bike (windshields, helmets, the stock parts that have been swapped out, sissy bars, extra seats, etc.)
  • Take a photo of the odometer when the bike is turned on for the buyer to see the mileage.

Here are also some examples of GOOD motorcycle photos:

373467 431198

Now, here are examples of BAD motorcycle photos:


Please feel free to contact us at (800)-523-7274 or if you need help uploading photos to your listing on ChopperExchange or have any questions.

3 Marketing MUST DOs for 2014

This is the time of the year when it is nearing its end, holiday shopping season is on its last week, and marketing professionals are planning for 2014. This brings us to the big question; what will 2014 look like in terms of companies’ marketing efforts?

Take a look at this photo, as prepared by Pew Research Center and Deloitte in March 2013, and let your mind make some assumptions:

pew research









If you assumed that marketing is going to be even more social and mobile in 2014, you are spot on. More specifically, consumers are expected to use mobile devices, such as tablet and smartphone to consume online content and make purchases, a lot more in 2014 than during any previous year.

To succeed in 2014, every business must do the following three (3) things:

  1. Invest in social media ads in an effort to capture consumers’ attention while they are checking their personal accounts from their mobile devices.
  2. Create a mobile website to make sure that customers can easily view their products/services and make purchases from a tablet or smartphone.
  3. Genuinely engage with customers via social media websites in an effort to forge long-term, meaningful relationships that will weather any market storm.

If you have any questions about getting ready for 2014, feel free contact me at I will gladly answer any questions.

Happy 2014!

Escrow: Safest Way to Accept and Send Online Payments

If you’re thinking about buying or selling a motorcycles out-of-state, but aren’t sure how to go about the payment process, think about using a third-party escrow service like reduces the risk of fraud by collecting, holding and only dispersing funds when both the Buyer and the Seller are satisfied.

Seller Benefits:

  • tracks the shipped merchandise and verifies it was delivered.
  • The Seller isn’t paid until the Buyer accepts the merchandise, or the inspection period expires.

Buyer Benefits:

  • confirms when the Buyer receives merchandise.
  • The Seller is authorized to ship only after verifies good funds.

Escrow service fees can range anywhere from 0.89% to 3.25% depending on the value of the purchased item(s). The fee can either be paid by the buyer or seller, or split between both parties. You can calculate the fee amount by using ‘s fee calculator.

  • As an example, if you were looking to buy a $12,000 motorcycle and wanted to use, your service fee would be $180.70. The fee can be paid by you, the seller, or split 50/50.

Third-party services like are a trusted way to feel more secure about buying and selling online, especially in case of big ticket items, such as motorcycles. They help you feel more assured that you’re not going to get ripped off or fall victim to a scam artist. If you’ve been looking to buy or sell your motorcycle, but were hesitant because of the payment options, then is the best way to go.

You can learn more about the services and security that provides on their website =>

Have a Metric Bike for Sale?

cycle crunchWe are happy to announce that our parent company, Marco Polo Publications, Inc., has fully launched a classifieds website for all motorcycle makes,

Our American V-twin customers and dealers can now list their new and pre-owned metric motorcycles on CycleCrunch.

Private sellers can use promo code CXBL20 to receive 20% OFF any listing on CycleCrunch. Just visit the Sell Your Bike Page and get started. It is fast and easy.

Motorcycle dealers can get more information by visiting the Dealer Account Page.

Fraud Awareness Tips: Protect Yourself When Selling Online

One of the unfortunate downsides to online selling is the risk of someone trying to scam you. Online scammers are relentless in their efforts to find online classifieds users’ phone numbers and e-mail addresses. They then use text and e-mail messages to lure unsuspecting sellers into various Internet scams.

Listed below are common practices these scammers use:

  • They will probably start communication with the seller via text message or email. They’ll also claim to have some type of job that doesn’t allow them much phone accessibility (offshore oil-drilling, military, etc.). => This should be an immediate red flag to the seller. Anyone who doesn’t want to speak to you in person or on the telephone is probably up to something shady.
  • They’ll tell you they prefer to give you the payment via PayPal and will then ask for your PayPal email address. They’ll then email you a fake PayPal confirmation email saying that their payment was transferred into your bank account. => Although PayPal is a secure payment method, you should always call PayPal to confirm any transactions before you proceed, especially if you are suspicious that the buyer may be a scammer. It’s also important to not tell the scammer that you called PayPal, because they could then send you another fake PayPal email confirming that phone call.
  • They won’t try to negotiate on price, will agree to pay more than the asking price, and won’t ask questions about the condition of the motorcycle for sale. This sounds too good to be true. => This should be another red flag to the seller. The whole idea of looking for things online is to get the best deal. Especially with motorcycles, the price is usually at little negotiable. Majority of buyers who are interested in buying your motorcycle will at least try to negotiate the asking price.
  • The scammer may also ask you to wire them, or their agent, money for shipping. => This is another red flag. You’re the one selling the motorcycle, therefore they should be giving you money, not the other way around. The buyer and seller are responsible for negotiating any shipping arrangements, but you should do your research on different shipping companies first. The company they claim they’ll be using could also be a fake company.

What we recommend our seller’s do to prevent fraud:

  • Do not respond to these scam text messages/emails. They’ll get the hint and move on.
  • If someone messages you, but you’re not sure if they’re a scammer or not, request that they speak to you on the telephone or in person. If they say they cannot for any reason, simply tell them that you’re sorry you cannot do business with them. You can also try to do a search for their name and phone number online to see if either comes up for any past fraudulent activity.
  • Do not give out your social security, bank account, PayPal account e-mail address, or other personal information to anyone. Someone who is interested in buying your motorcycle has no business knowing this information.
  • Don’t give out your VIN # to anyone until they’ve agreed to purchase your motorcycle and you’ve received their payment. => Sometimes scammers can steal real VIN #s to use on non-existent motorcycles they’re trying to list online for sale.
  • Always verify with the bank if someone gives you a certified check and wait until the payment transaction is 100% complete before giving the motorcycle and title over.
  • If an offer sounds too good to be true, it probably is. Go with your gut feeling about whether you think someone might be a scammer.
  • Consider using escrow account services to make sure that you are 100% safe when selling your motorcycle online. A really useful website to consult is

We also recommend that you visit FBI’s Internet Fraud page to learn about other common Internet scams. You can also file report online scams by visiting FBI’s Internet Crime Complaint Center webpage.

We always invite you to contact us at 1-800-523-7274 if you are ever unsure about any text messages, phone calls, or online messages that you receive via ChopperExchange.



4 Motorcycle Sales MUST DOs

After more than 10 years of helping dealers sell motorcycles online, we have come to realize that a good number of motorcycle sales people are not ready to hustle and sell.

As a result, we have come up with 4 things that motorcycle sales people must do to sell motorcycles online These tips may seem basic, but you would be shocked to find out how many motorcycle dealers fail at at least half of these.

Let’s begin.

  1. Invest time and effort into writing compelling motorcycle descriptions.
    tips for writing effective motorcycle descriptions
    good bad listing
  2. Take great photos and upload videos of the motorcycle.
    importance of motorcycle photos and videos
    no stock images
  3. Set competitive asking prices.
    is your price rightis your price right 3
  4. Respond to sales leads as quickly as possible.
    responding to online leads

We strongly encourage EVERY motorcycle dealer to review the above mentioned suggestions and make sure that its staff is executing them correctly. This will boost sales staff morale, improve customer service, and increase sales.

FREE Facebook Promotions for Motorcycle Dealers’ Events

Events Promos ImagesSummertime is the season of sunshine, long distance rides, and biker events. It is also the perfect time for motorcycle dealers to engage with their customer base and showcase all the exciting products and services available at their store.

In keeping with these summertime biker traditions, is giving motorcycle dealers an opportunity to promote unlimited events on our Facebook Page with more than 450,000 biker followers.

Event promotions will be posted in form of a Facebook Page status update, and they will only be shown to the biker followers who live in each dealer’s geographic region. Each post will include a description of the event, image, and a direct link to the actual event page on the dealership’s official website.

Events Promos Images2

To learn more about this FREE offers, dealers should visit our Facebook Event Promos page or contact Doug Perry at 1-800-523-7274 x240.