7 Useful Tips to Sell Your Harley-Davidson® Motorcycle

While every Harley-Davidson® motorcycle owner loves their bike and would never be willing to say goodbye, sometimes you just need an upgrade! So to help you get the next dream ride, we’ve assembled a handy guide to show you how to properly part with your current motorcycle. These seven tips will help you successfully list your motorcycle for sale online and make sure it received as much love from online buyers as it deserves. Following these seven tips will help you sell your Harley.

 

Wash your Harley

While this may seem like a common sense step one, you may be surprised at how often motorcycles are not even cleaned or washed before owners list them for sale online. This can lead to potential buyers passing over the bike for fear of neglect or speculation that the motorcycle is damaged in some way. This is one of the most important factors when showing off the motorcycle to interested buyers. Keep in mind that appearances do matter, especially for beautiful machines like motorcycles.

Your mother may have said “you can’t judge a book by its cover,” but most people seem to forget that when a large amount of money is on the line. Regular waxing and bug repellent actually do help keep motorcycles in better condition. Things like sun and salt water can eat away at the motorcycle, causing actual damage that will need to be repaired. This may seem like a daunting task, but in reality it only takes a few minutes out of your day and it could mean the difference between selling your old ride and keeping it in the garage forever.

 

Set a Competitive Price

There’s nothing more frustrating than seeing your bike sit available for sale for months on end. Take a really good hard look and think about the motorcycle you’ve been trying to sell. While there are a few questions that should pop into your head, the question of “What is My Harley Worth?” should be towards the top of that list! We know you love your bike and may have put a sizable amount of money into making sure it stays your crown jewel. If you take that really good and hard look to see if your bike is a little too expensive it could help you, and your wallet, in the long run.

Our recommendation depends on how quickly the seller wants to sell their motorcycle. Do they need it gone quick? Great, then make it one of the cheapest bikes of its type. Make sure to consider all of the upgrades and modifications you’ve made to the motorcycle first and decide on how much they’re worth. If you really were planning on selling it fast then you would only be losing a small portion of the overall profit and the buyer gets a “deal”. While this may seem like a less desirable option, it definitely has an upside in the form of fast cash.

Let’s change gears for a minute. Let’s say that you don’t need to sell the bike as fast as possible. We recommend listing the motorcycle around the median price point. Take a look at the type of bikes similar to yours so you can get a good feel for the market price of your motorcycle. Again, keep in mind all of those extra features when coming up with the price. You won’t be getting the full value of each of those upgrades, but you don’t want to shoot a hole in your wallet for no reason either. You have something unique with its own story so make sure that its value is also represented.

 

Keep Records of Tune-Ups and Repairs (Also What to Do if You Don’t Do That)

The worst thing about buying a new motorcycle is not knowing if the bike was well cared for or how long its been since the last oil change. “Have you ever had it tuned up by a professional?” or “Are the tires rotting away?” are great questions to ask before buying a bike, but it’s hard to know whether the seller is telling you the truth. Now you have the chance to get ahead of those questions with your own motorcycle. Show potential buyers you took good care of the bike they may also be wanting to care for.

If you’re like most people then you may have a tendency to throw away receipts before you even leave the building. If that is the case, all hope is not completely lost! Depending on where you took your bike for maintenance, the shop may keep a service record of your bike on file. They do this so they can call you when they know it’s about time for an oil change or new tires.

It probably goes without saying but we’ll mention it anyway. Make sure your Harley-Davidson® motorcycle is up to date on all of its maintenance! It doesn’t do you any good to keep extensive records of the service history for your bike if you haven’t actually maintained it in the last year!

 

Take Some GOOD Pictures

It’s great to make sure your motorcycle is clean and the service records are maintained properly. The problem is that it won’t do you any good if the pictures of your bike are blurry and don’t do your iron steed any justice! Possible buyers don’t care how good your bike sounds on paper.

Seeing is believing, which is especially true when looking at buying a new motorcycle. Most people won’t even click on a bike listing if there’s no picture. You could be selling the greatest motorcycle ever made and they wouldn’t care. Mostly because they wouldn’t know! There are thousands of bikes being sold online at any given time, so you want to make sure that your bike is presented in the best way possible.

 

Highlight Unique Features

What makes your motorcycle so good? No, seriously! What have you done to modify or enhance your Harley-Davidson®? Have you added a sidecar or installed a bulletproof windscreen? These are the types of unique features people may be interested in, but they may go unnoticed if not clearly stated. Or you may have upgraded the engine or the muffler system, but how would the buyer know? Many potential buyers would never know you raised the value of the bike, and may incorrectly assume the motorcycle is priced higher for no good reason.

Adding extra features to the description of your listing will make the difference between a buyer being interested in your motorcycle or another listing. If your bike has custom modifications then make sure to specify that. Specifying that your Harley-Davidson® motorcycle has special modifications in the description makes it way more interesting. A few extra words can prompt potential buyers to reach out and see why your bike is unique.

The names are important. It’s great that you have a 1991 Harley-Davidson®. But what does that mean exactly? There were thirty different Harley-Davidson® models available in 1991! Do you have a Touring model? How about a Street model? Because of the multiple different models, saying “1991 Harley-Davidson®” becomes a little vague for the situation. Make sure to specify the exact model of motorcycle you have so online buyers know what kind of bike they’re looking at.

 

Sweeten the Deal (Give Them Old Gear)

Have any cool gear lying around collecting dust? Maybe you’ve outgrown that really nice riding jacket or your tastes has changed. This can be a great opportunity for you! As you know, riding gear is not cheap. Riders easily shell out several hundred dollars for the proper gear and still need a helmet! But odds are if you’ve been riding for a while then you may have acquired a nice collection of gear that’s just sitting in your garage.

Now it’s time to get rid of some of that gear! Adding an extra helmet and jacket to your listing is a great way to help tip the scale with future buyers in your direction. You know what they say, “One man’s junk is another man’s treasure.” Though, try to make sure it’s clean before future buyers check it out. No need for it to smell like dust, or worse, if you know you’re giving it away. You should take pictures of any items you’re giving away with the bike so they can be seen.

Now if you have something really valuable that you don’t want to just give away, there are other options. You can write in the description of the bike post that you also have an add-on accessory for sale if they choose to purchase your motorcycle. It’s like the undercoating option when you buy a new car. Do they need it? No. But do they want it? Absolutely! We recommend setting the price for the add-on reasonably cheaper than it’d normally cost. Remember, you are trying to sell a motorcycle, and the accessory is icing on the cake!

 

List Your Harley So It Can Be Seen Online

So this one may seem like a no brainer, but some bike owners make the mistake of not listing their bike online where the most people can see it. They often simply leave it somewhere with a “For Sale” sign and hope that the sun doesn’t ruin the leather or paint. This will often lead to bikes being left outside for weeks or even months! As you can guess, that’s not a good idea. The better option is to keep the motorcycle protected in the garage and list your Harley-Davidson® motorcycle on a site like ChopperExchange.

At this point you should have the necessary tools to make an effective motorcycle listing and impress future buyers. Remember, you want your bike to sell at the right price so you can put that money to use as quickly as possible, with as few headaches as possible! Now that you have our seven useful tips, you can sell your Harley on ChopperExchange. We look forward to you receiving the money you deserve for the motorcycle you’ve loved.

Riding Time Promotions

With the weather getting warmer, motorcycle sales have finally picked up again! What better time than now to list your bike for sale?

This month, we are offering a FREE Basic listing or $9 OFF any listing choice. These are two great offers for those interested in selling their motorcycle on ChopperExchange.

To get the most out of this month’s promotion consider our best value package, the Premium Listing. Our Premium listing will ensure that your bike stays on our website until it gets sold, therefore you won’t have to worry about your ad running out of time. You will also get the bonus “Featured Listing” upgrade with this package. This upgrade will place your bike at the top of the search results for your year, make and model getting it the extra exposure to sell your bike even faster.

List your bike today by visiting our Sell Your Motorcycle page and use the promo code CE316X at checkout for a free basic listing or $9 off.

ChopperExchange March Promo!

ChopperExchange March Promo!

Please contact us at 1-800-523-7274 or info@chopperexchange.com, if you need additional assistance with selling your motorcycle.

Sell Your Motorcycle Fast!

We are the very beginning of the riding season and the best time to list your motorcycle for sale, especially if you want to sell it fast. This is the the most active time of the year on our website. It is the peak of the motorcycle sales season.

We are currently offering an amazing monthly special for interested sellers. You can now get an until sold Ultimate Listing ($67) for the price of the three-month Standard Listing ($37) with the promo code JPRSTA.

To list your bike today, please visit our Sell Your Motorcycle page.

June_Special

Sell Your Bike FAST With Our “Ultimate Listing”!

AprilPromo - APCX15

If your motorcycle is for sale, now is the best time to list it on ChopperExchange.com. More and more people are looking to buy motorcycles and start riding again now that the weather is warming up. This month is the best time to list your bike for sale.

The best listing option that we offer is our “Ultimate Listing”. It is the best bang for your buck because it is an “until sold” listing and offers all of our listing upgrades for one flat price of $137. This listing option guarantees your bike will get the most exposure on ChopperExchange, compared to our other listing options.

For the entire month of April, we’re offering 40% OFF our “Ultimate Listing” using the promo code APCX15 at checkout. Take advantage of this huge savings, and sell your motorcycle today on ChopperExchange.

An “until sold” listing means that your ad will run however long it takes your bike to sell, whether it be 5 days or 5 months. Bikes on our website typically sell within the first 2 months, however some more custom motorcycles take a bit longer to find the right buyer. By having an “until sold” listing option, you won’t have to worry about the ad time running out before the bike gets sold, then risk paying additional fees to re-list.

The Ultimate Listing option also includes the following listing upgrades that our other listings do not offer:

  • Featured Listing ($30 value): Your motorcycle appears at the beginning (top) of search results, with a red Featured stamp on the main image, anytime someone searches for any of the criteria that match your motorcycle’s description. This is an ideal upgrade for popular motorcycle models. It prevents the motorcycle from being buried in other listings in its category. Featured Listing feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Highlighted Listing ($20 value): Your motorcycle listing appears highlighted in yellow in the search results. The yellow highlighting makes it stand out from other listings and grabs the potential buyers’ attention.
  • Showcase Listing ($60 value): Your motorcycle appears in a Showcased area on every search page. That means that your motorcycle will be seen by all buyers searching for motorcycles on ChopperExchange. Showcased motorcycles are rotated every 7 seconds to make sure that each one gets equal amount of exposure.
  • Anonymous Telephone Number ($7 value): Assigned telephone number that will forward all calls from interested buyers to the telephone number on my account. The text messages sent to the anonymous number will be intercepted by ChopperExchange to weed out any messages that might be from online scam artists.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

How To Make Your Listing Stand Out With A Video

Blog Graphic - Video Tip

Over the last few months we’ve blogged about how to make your listing stand out with great photos, a detailed bike description, and a fair asking price. This month we’d like to focus on a FREE feature that we offer on ChopperExchange.com that not as many people utilize. Therefore, this will offer you another chance to “one-up” other sellers on our website to help your bike get noticed. This blog post will teach you how to create and upload a video of your motorcycle.

The easiest, simplest way to add a video to your listing on ChopperExchange.com is to record one using your cell phone’s “video” record option that can be found on the “camera” app on your phone. After the video is recorded, you can then directly email it to us at info@chopperexchange.com from your phone for us to upload to your listing for you.

Here are a few important things to include in the video recording:

  1. Start the video with the bike turned off. Then start it up, and let it idle.
  2. Walk completely around your bike, and move the camera close up to the engine and exhaust pipes.
  3. Include close-ups of any non-stock items that have been added on to your bike (ape hangers, passenger seat, saddlebags, LED lights, etc.).
  4. Show any damage that might have been done to the bike.
  5. Gently rev the engine, while the bike is parked, and make sure the sound of the engine and exhaust pipes can be heard clearly.
  6. While the bike is still running, show the odometer and other gauges that your bike might have.
  7. If your motorcycle has a stereo system, turn it on for the buyer to listen to the clear sound from the speakers.
  8. You can also record someone sitting on the motorcycle for a potential buyer to get a better feel of the height of the bike and sitting position.

Here is a great example of a bike video on one of the listings on found on ChopperExchange.com:

 

Below are screenshots of how people will be able to view your videos on your listing:

BikeVideo1 BikeVideo2

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout.

Feel free to call (800) 523-7274 or email info@chopperexchange.com with any questions.

How To Gain More Ad Exposure With A Facebook Status Upgrade

FB Exposure

If you’re looking to get even more exposure for your motorcycle listed for sale on ChopperExchange.com, you should consider purchasing one of our Facebook Status Upgrades. We offer a regional status upgrade (additional $47) and a national status upgrade (additional $147).

Your motorcycle listing will be posted as a status update on our ChopperExchange Facebook Page with more than 600,000 American V-twin bikers. The post includes a large photo of your motorcycle, brief bike description, direct link to the listing, and a method of contact should one of our followers be interested in your bike.

The post will appear in our Fans’ Facebook News Feed, and you can choose between having it displayed nationwide (national) or in your geographic area (regional). This is a great way to bring social media exposure to your motorcycle at a very affordable price.

Below is an example of how the Facebook Status Update post may look:

FB Post ExampleIf you’re interested in purchasing a Facebook Status Update for your ChopperExchange.com listing, simply login to your account and select the “Facebook Status Update” link in the list of upgrades that we offer. Then you’ll be promoted to select either the regional or national upgrade. Select the option you choose by pressing the yellow buttons that will appear at the top of the Facebook Status Update prompt page, then continue on to the checkout page.

Listing Upgrades List

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

How To Gain More Ad Exposure With Listing Upgrades

STAND OUT!

To gain more exposure for your listing on ChopperExchange, please consider purchasing some of our listing upgrades. These upgrades will help your bike stand out from the others listed on our website and help grab the attention of more serious buyers.

The available upgrades are:

  • Showcase of the Month ($60)
  • Featured Listing ($30)
  • Highlighted Listing ($20)
  • Homepage Exposure ($10/day)
  • Facebook Regional Status ($47)
  • Facebook National Status ($147)

You can either purchase these upgrades during the creation of your listing (you’ll be prompted before the checkout page to select which upgrade you’d like to purchase) or after you’ve created a listing and are logged in to your account (see image below). These are all one-time fees that will last through the duration of the listing option that you’ve purchased, with exception to the Showcase of the Month (which lasts 30 days) and Homepage Exposure (which lasts 24 hours).Listing Upgrades

  • Showcase of the Month
    Your motorcycle appears in a Showcase of the Month area on every search page. That means that your motorcycle will be seen by all buyers searching for motorcycles on ChopperExchange. Showcase of the Month motorcycles are rotated every 7 seconds to make sure that each one gets equal amount of exposure.
  • Featured Listing
    Your motorcycle appears at the beginning (top) of search results with a dark outline around it anytime someone searches for any of the criteria that match your motorcycle’s description. This is an ideal upgrade for popular motorcycle models. It prevents the motorcycle from being buried in other listings in its category. This feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Highlighted Listing
    Your motorcycle listing appears highlighted in yellow in the search results. The yellow highlighting makes it stand out from other listings and grabs the potential buyers’ attention. Highlighted Listing feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Homepage Exposure
    Your bike will appear on the Home page of ChopperExchange.com the day it is listed under the “Recent Listings” header. It will keep moving down the page as more bikes are listed. Additional Home Page Exposure can be purchased in 24 hour increments from your online account throughout the entire life of your listing.
  • Facebook Regional & National Statuses
    Your motorcycle listing is posted as a status update on our ChopperExchange Facebook Page with more than 500,000 American V-twin motorcycle enthusiasts. The post includes a large photo of your motorcycle, description, and a direct link to the listing. It appears in our Fans’ news feed and you can choose between having it displayed nationwide or in your geographic area. This is a great way to bring social media exposure to your motorcycle at a very affordable price.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

How To Make Your Listing Stand Out With A Fair Asking Price

How To Set A Fair Asking Price For Your Motorcycle | Blog.ChopperExchange.com

Earlier this year, we wrote blog posts expressing the importance of great photos (http://bit.ly/SellingTip1) and a good bike description (http://bit.ly/SellingTip2) to help your listing stand out to potential buyers. This month we want to offer you tips on how to price your motorcycle fairly to help your bike sell faster.

DO YOUR RESEARCH:
Even with great photos and description, your asking price is what is really going to sell your motorcycle. You should first do some research before pricing your motorcycle. We suggest looking up your bike’s Kelley Blue Book and NADA Guides values first. These values will give you the average retail value of your motorcycle. When a potential buyer is shopping online, they first look up the KBB and NADA values of the bike they want to buy. You want to try and price your bike around these values, because buyers compare these values to your asking price.

If your bike is 100% custom and cannot be found on Kelley Blue Book or NADA Guides, you should contact the builder to find the value of the motorcycle.

Another way to research asking prices is by using our FREE Bike Price Report feature on ChopperExchange.com. This price report compares other similar motorcycles on our website and the prices they have sold for.

A third tool to use to help price your motorcycle is the “Similar Motorcycles” box on each listing on ChopperExchange.com (see image below). This box shows all of the other motorcycles that match by year, make, and model currently listed for sale on ChopperExchange and arranges their asking prices from highest to lowest. It allows you to click through each listing displayed and compare the other bikes for sale that match your year, make, and model on our website.

SimilarMotorcycles

ADD-ONS AND UPGRADES:
You should also consider any accessories and upgrades that you have added-on to your motorcycle. Make a list of them on your ad with the cost of each individual part for potential buyers to know their value. Also mention in the ad if the original stock parts are included with the bike.

You may want to consider selling your extras separately. Buyers might want to customize the bike in their own unique way, so what may seem very valuable and appealing to you, could be something this buyer would end up wanting to replace. Your bike might sell faster if you decided to sell your extras separately.

BE REALISTIC:
Be prepared for buyers to try and negotiate price with you. You might even get a few low-ball offers. We suggest not adding the word “firm” to your price description because it sounds intimidating and deters buyers from contacting you. Everyone wants to negotiate. It is best to list a price description that says “negotiable”, “or best offer”, or something that lets buyers know that you are willing to work with them.

For more help on pricing your motorcycle, please feel free to call us at 1-800-523-7274 or email info@chopperexchange.com. We are available to speak with you Monday-Friday from 8am-5pm (EST).

How To Make Your Listing Stand Out With A Good Bike Description

Back in February, we wrote a blog post expressing the importance of having great photos of your motorcycle to make your online listing stand out. If you missed that post or need a refresher, check out how to use photos to help sell your motorcycle. This month, we want to help your listing stand out by describing the benefits of writing a good bike description.

When looking at an online listing, potential buyers want to know everything about the item they’re considering to purchase, especially when it’s a big ticket item like a motorcycle. This is your chance to win them over with great sales pitch. Being the owner, you are your own expert of the bike your selling.

ChopperExchange ads have no limit to how long a bike description can be, so you can be as detailed as possible. Potential buyers, however, do not want to read a novel when looking at a listing. Be sure to space out paragraphs, avoid run-on sentences, and include bullet points and lists when mentioning the bike’s features. This helps make it easier for the buyers to read and immediately find what they’re looking for on the listing, rather than spending too much time and straining their eyes reading one long paragraph.

Some important things to include in your bike description are:

  • The year, make, model, mileage, and asking price of the bike. Especially if it’s a custom bike or has a rebuilt engine. If that’s the case, then you want to include the year it was titled, the year of the frame, and the mileage on the motor. This information should also match what is listed on the title of the motorcycle.
  • Whether or not you’re the original owner of the bike and if the bike has a clean title.
  • The features of the bike. Describe the bike in full detail. Include: the size of the engine, if it has ABS brakes on it, all of the bike’s upgrades (exhaust pipes, engine guard, air breather, etc.) and extras (windshield, security system, chrome, seat, stereo, floorboards, sissy-bar, etc.) that might have been added onto it. The more you list, the more attractive your bike looks, and the more likely a serious buyer will be willing to contact you.
  • The bike’s condition, maintenance, and storage. You should disclose if there are any scratches on the bike (along with photos). It’s also a good idea to mention if it recently had any type of tune-up or oil change. You can mention if it’s been stored in your garage year round, or if it’s currently in a winter storage facility.
  • The reason you’re selling the bike. Some people like to know the reason you’re selling such a great bike. What drove you to to say to yourself, “how do I sell my Harley?” Without sounding too gloomy and depressing, you can briefly mention the reason you’re selling your motorcycle; whether it be that you have too many bikes and can’t ride them all, want to upgrade to another bike model, or for another reason. This also helps the potential buyer connect with you, which can make them feel more comfortable contacting you if they’re interested.
  • Shipping options. The asking price and selling options are completely up to what you’re willing to accept. If you’re willing to negotiate, then you can mention that in the description. You should also mention whether or not you’re willing to help transport the bike or split shipping costs. ChopperExchange offers several motorcycle shipping options that you may want to consider.
  • Payment and financing options. Let the potential buyer know if you’re open to accepting a check payment, escrow, or prefer to deal with strictly cash. We do not recommend using PayPal or wire transfers. A lot of local dealerships also offer “rider-to-rider” financing options if you’re willing to make that an option for the buyer. You can find more about payment protection tips and how to finance a motorcycle.

Here are a couple examples of GOOD bike descriptions:
(Click to enlarge & see full listing)
446158 422740

Here are a couple examples of NOT SO GOOD bike descriptions:
(Click to enlarge & see full listing)
445341 445969

Please feel free to contact us at info@chopperexchange.com or (800) 523-7274 if you would like more tips on helping your listing stand out.