The Good, The Bad, and the Ugly of Taking Motorcycle Pictures

In our world a picture is not worth a thousands words. It’s worth a million. Seeing is believing, and in today’s skeptical society, others will not simply take your word if you tell them how amazing your motorcycle looks. They need to see some evidence. The best part is that you don’t need to go out of your way and buy a $1000 camera to get your perfect shot. We’re going to give you some tips and tricks that will help you take amazing photos, using only our smartphone and a little bit of experimentation. Continue reading

What is My Harley® Worth?

Are you interested in finding out how much your Harley-Davidson® motorcycle is worth? Considering selling your precious chopper?  Maybe you just want to boast to your friends about your beautiful ride.  Better yet, maybe you want to know how much money your significant other just spent on their new motorcycle, because you’re convinced it’s more than they told you.  No matter the reason, we can help you figure it out!  There are plenty of resources online that can help you determine how much your bike is worth.  An important thing to remember is that each resource that we will discuss, by itself, is incomplete.  In order to get the real picture of how much your Harley® motorcycle is worth, you will need to use a combination of the resources below to find the real value of your bike.

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7 Useful Tips to Sell Your Harley-Davidson® Motorcycle

While every Harley-Davidson® motorcycle owner loves their bike and would never be willing to say goodbye, sometimes you just need an upgrade! So to help you get the next dream ride, we’ve assembled a handy guide to show you how to properly part with your current motorcycle. These seven tips will help you successfully list your motorcycle for sale online and make sure it received as much love from online buyers as it deserves. Following these seven tips will help you sell your Harley.

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Top 3 Most Expensive Harleys

Most consider Harley-Davidson a premium, American motorcycle brand and also pretty pricey. So, we thought it would be a cool idea to look up the top three most expensive custom Harleys currently listed on our website. Take a look and enjoy. All three are works of art. (Click on the name and model above each photo, if you would like to see more photos and full description.)

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End of Summer 2016 Bikes

autumnSummer is coming to a close and that means selling season is too. Before the weather starts cooling down, check out some of these bikes that are listed on ChopperExchange. Remember to click “Share this Listing” in the upper right hand corner of an ad if you see a bike your friends or family on Facebook might be interested in!

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Check Your Helmet!

Check Your Helmet Month

April marks an important month for bikers and motorcycle safety — Check Your Helmet Month! Check Your Helmet Month is an initiative to ensure bikers get the highest quality of safety in the event a helmet will be used to save a life. Here are some tips and reminders:

  1. Aging – If your helmet has not been damaged or dropped, be sure to replace it every 3-5 years. Basic use and UV rays from those long, sunny rides can reduce the protective quality of your helmet after a while. Also, be sure to check with your local motorcycle dealership for helmet trade-in offers in the month of April. Some dealers offer up to 15% off your next helmet purchase with a trade-in.
  2. Impact – Crashes or even one drop can cause serious damage to the protective quality of your helmet. Even if there are no visible signs of damage, you should replace your helmet immediately if any impact occurs.
  3. Fit and Function – For the best fit, your helmet should rest about one inch above your eyebrows and should NOT roll forward or sideways when you move. Many dealers with apparel stores will help you find the proper fit if you ask! For function, check your local and state laws to make sure your helmet meets the minimum safety standards. You can also do this by looking for DOT stickers on the inside or outside of the helmet. Having this sticker ensures that your helmet has passed its tests for impact, penetration, retention and peripheral vision.

Additionally, make sure that your helmet is never exposed to insect repellents, gasoline, excessive heat or other harmful liquids and fumes. Exposure to harsh chemicals can degrade the helmet’s protective materials without any visible sign.

For more information on protection and helmet suggestions, check out this flyer by the Motorcycle Safety Foundation and the MotoUSA blog.

ChopperExchange April Promo

ChopperExchange April Promo

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use this month’s promo code APCX16 for a FREE Highlighted listing upgrade ($20 value) on any Basic, Standard or Premium listing at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Daytona Bike Week 2016

You don’t want to miss this year’s 75th anniversary of the Daytona Beach Bike Week. This 10-day event runs March 4-13 has tons of vendors, rides and shows to keep you busy! Here’s a list of a few events we think will be worth checking out. Let get started:

First on the list, make sure to “check-in” at Riverfront Park. At the corner of Beach and Main Street, you can stop by the welcome center and enjoy beautiful scenery along with great food, music and drinks. This is also the location where the raffle drawing for the 2016 Official Bike Week Motorcycle will be held. Make sure to get your raffle ticket hereThe drawing will be held at approximately noon on Saturday, March 12, 2016.

Ready to rock? Jesters Live will be hosting two weekends of music for Daytona Bike Week. Buckcherry and Blackberry Smoke will be opening up riding season on Friday, March 4 at 7:00 PM with Black Label Society performing with a special guest at 7:00 PM on Saturday. The following week, you can catch Creedence Clearwater Revisited and The Charlie Daniels Band on March 10th and 12th respectively. Tickets are set at $20 per show for general admission. These are shows you definitely don’t want to miss. You can purchase your tickets here.

Jester's Live Bike Week Shows

Jester’s Live Bike Week Shows

Last on our list is the Perewitz Custom Paint Show. If you have custom paint to show off this is something you want to make your way around to. Get the chance to win a trophy and see what kind of paint other bikers are showing off at this awesome custom show. This event will  be taking place at Jester’s Live on March 9th from 10:00 AM – 9:00 PM.

Perewitz Custom Paint Show

Perewitz Custom Paint Show

In honor of Daytona Bike Week 2016, ChopperExchange hosted an Instagram Bike Week Giveaway! Look out for more giveaways in the future:

ChopperExchange Instagram Giveaway

February ChopperExchange Instagram Giveaway

For more information and a calendar of events for what’s sure to be a legendary Bike Week, check out the Official Bike Week website

 

Do You Know Who Your Most Valuable Customers Are?

Photo Taken By Andrei Medvedev / Shutterstock.com

Photo Taken By Andrei Medvedev / Shutterstock.com

According to Harley-Davidson, motorcycle dealers spend between $300 and $400 in advertising per walk-in customer. While this is a sizable investment, most dealers continue to struggle with customer relationship, sales leads and sales staff performance management.

For example, a lot of motorcycle dealers still use paper records of customer traffic and sales, which is a serious impediment to robust customer relationship management, sales and overall operations. What is even more concerning that a lot of dealers do not even know the true value of their customers. To take this even further, a lot of dealers do not know who their most valuable customers are.

Motorcycle dealers who have realized how important it is to know who their most valuable customers are have also realized that the amount of money that customers spend is no longer the most important attribute that defines the value of their customers. Instead, such dealers focus on customers’ influence in their social circles, engagement with the brand, and advocacy on behalf of the brand.

Dealers now have the ability to see who responds to their marketing messages, which allows them to segment and more accurately value their customers. At the heart of this are trust and customer data, which can be gathered via:

  1. Relationship building
  2. Content personalization
  3. Smart engagement
  4. Predictive analytics

The bottom line is that people do not buy from companies, they buy from people. For people to trust a brand/company, they must feel valued and understood. For brands/companies to value and understand people, they must take the time to carefully collect and study data about their customers. Companies must know the true value of their customers, and furthermore determine which customers are the most valuable. This allows companies to appropriately tailor their marketing efforts to meet each customer’s needs and maximize the bottom line.

Sell via Pinterest for FREE

Let’s face it. With 25 million users, Pinterest is a social media website that is very difficult to ignore, especially for establishments with a significant female customer base. This translates to about 10 million unique visitors per month, who are predominately young, female, well-educated and have a significant amount of disposable income.

Another impressive fact is that Pinterest users are not simply browsing and pinning images that they like or wish to have. They are actually buying items that they find on Pinterest. According to the Business Insider, individuals who buy items via Pinterest spend an average of $170 per shopping session. For comparison purposes, this is 179% more than Facebook shoppers who spend an average of $95 per session and 243% more than Twitter shoppers who spend $70. These figures alone should be a pretty good wake-up call for businesses of all sizes to consider Pinterest for their marketing mix.

While smaller businesses may be afraid that Pinterest may be too time consuming and present difficulties in tracking return on investment (ROI), many successful and innovative establishments are jumping on board with hopes of capturing a significant portion of the website’s 25 million user base. Some companies are going as far as focusing more attention on their Pinterest page than Facebook. For example, Lowe’s, a home improvement store, has 3.5 million Pinterest followers and 2.5 million Facebook likes.

Another very important metric that is prompting businesses to embrace Pinterest is the fact that 70% of brand engagement is generated by users and only 30% by brands. This can be considered online word-of-mouth, which is one of the most powerful forms of advertising. Think of your Pinterest followers and customers as your online brand soldiers who promote your products, defend your brand, and encourage others to buy from you.

If you are still skeptical, I encourage you to take a few minutes to visit Pinterest and search for some key words relevant to your line of business. I think that you will be pleasantly surprised. So surprised that you will probably want to create a page for your business and begin pinning right away. If you are nervous, don’t be. You do not have to be an expert. That is the beauty of Pinterest…and the fact that it is FREE.

Out of curiosity, I did a search for “Harley-Davidson”, “motorcycle”, “lady motorcycle riders”, and “motorcycle riding gear”. The results blew me away. I was able to find photos of beautiful motorcycles, best riding gear, and fun ride destinations. But, the biggest shocker was the fact that Harley-Davidson Motor Company is NOT active on Pinterest. The company has a Pinterest page, but no boards and only 826 followers. This is a stark contract to the company’s 4.8 million Facebook Page likes. This is a huge missed opportunity for the Harley brand, especially since the company is currently trying to increase its female customer base.

harley pinterest

If you are a motorcycle dealer or any business that caters to the biker community, especially lady riders, Pinterest should be of strong interest to you and your staff. It is a simple, yet powerful (and free) vehicle to promote your products, engage with your female customer base, and sell. It is also a lot of fun! If nothing more, try it for at least 30-60 days. I am pretty certain that you are going to notice its potential right away.

HOW TO GET STARTED

As mentioned earlier, you do not have to be an expert to successfully incorporate Pinterest into your company’s marketing mix. Here are a few very basic tips to get you on your way to pinning and selling on Pinterest:

  1. If you do not have a Pinterest business page, you should create one by going to Pinterest Business Page to get started. This page will give all the details and guide you through the sign-up process.
  2. Once you create a Pinterest Business Page, think about different categories of products that your business offers and that would be of interest to your female customer base. If you are a Harley dealership, you may want to focus on different lady rider fashions, bikes, and accessories. Think about what your female customers like and want. Also, you may want to create some boards that cater to your male customer base because chances are that majority of your Pinterest female followers have a man in their life that they shop for.
  3. Use the determined categories from step 2 to to create boards for your page. For example, you can have a board for “tanks and tees”, “earrings”, “bracelets”, “vests”, and other similar categories. To get started, create 3-5 boards just to get your feet wet and add more with time. Start with 3-5 most popular categories.
  4. After you create your boards, start adding items to each board. You can upload photos from your computer or directly from your website. You should always add a brief description and a link for each item that you add to your boards. This allows your followers to learn more about each item and access it on your website.
  5. Your final step is to encourage your customers, especially lady riders, to follow you on Pinterest. You can do this via Facebook, Twitter, and any other vehicles that you use to communicate with your customers.

VERY IMPORTANT: It is very important to regularly add fresh content to your Pinterest boards. Your followers want to know what is new at your store. Pinterest pages that do not have new content are considered stale and boring. Be fun, interesting, and accessible. Most importantly, engage with your followers.

Lastly, here are a few examples of Pinterest business pages that cater to the biker community (you can click on each image to access the Pinterest page):

chopperexchange pinterest

 gateway pinterest

 steel cowgirl

As one final, final piece of advice, please keep in mind that the most successful brands did not become huge on Pinterest in seconds. Success takes time, and Pinterest is not an exception. It is the best idea to set aside 30-60 minutes on slow days to update your Pinterest boards and interact with your followers. Do not be too pushy and focus too much on sales. Start planting seeds and sales will come with time.

And, of course, if you have any questions or need free advice, feel free to e-mail me at mirela@chopperexchange.com. I will gladly help you with any of the points mentioned in this post. I want you to love and benefit from Pinterest, and I truly believe that you can do it.