Top 3 Most Expensive Harleys

Most consider Harley-Davidson a premium, American motorcycle brand and also pretty pricey. So, we thought it would be a cool idea to look up the top three most expensive custom Harleys currently listed on our website. Take a look and enjoy. All three are works of art. (Click on the name and model above each photo, if you would like to see more photos and full description.)

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End of Summer 2016 Bikes

autumnSummer is coming to a close and that means selling season is too. Before the weather starts cooling down, check out some of these bikes that are listed on ChopperExchange. Remember to click “Share this Listing” in the upper right hand corner of an ad if you see a bike your friends or family on Facebook might be interested in!

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Check Your Helmet!

Check Your Helmet Month

April marks an important month for bikers and motorcycle safety — Check Your Helmet Month! Check Your Helmet Month is an initiative to ensure bikers get the highest quality of safety in the event a helmet will be used to save a life. Here are some tips and reminders:

  1. Aging – If your helmet has not been damaged or dropped, be sure to replace it every 3-5 years. Basic use and UV rays from those long, sunny rides can reduce the protective quality of your helmet after a while. Also, be sure to check with your local motorcycle dealership for helmet trade-in offers in the month of April. Some dealers offer up to 15% off your next helmet purchase with a trade-in.
  2. Impact – Crashes or even one drop can cause serious damage to the protective quality of your helmet. Even if there are no visible signs of damage, you should replace your helmet immediately if any impact occurs.
  3. Fit and Function – For the best fit, your helmet should rest about one inch above your eyebrows and should NOT roll forward or sideways when you move. Many dealers with apparel stores will help you find the proper fit if you ask! For function, check your local and state laws to make sure your helmet meets the minimum safety standards. You can also do this by looking for DOT stickers on the inside or outside of the helmet. Having this sticker ensures that your helmet has passed its tests for impact, penetration, retention and peripheral vision.

Additionally, make sure that your helmet is never exposed to insect repellents, gasoline, excessive heat or other harmful liquids and fumes. Exposure to harsh chemicals can degrade the helmet’s protective materials without any visible sign.

For more information on protection and helmet suggestions, check out this flyer by the Motorcycle Safety Foundation and the MotoUSA blog.

ChopperExchange April Promo

ChopperExchange April Promo

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at and use this month’s promo code APCX16 for a FREE Highlighted listing upgrade ($20 value) on any Basic, Standard or Premium listing at checkout.

Feel free to call (800)-523-7274 or email with any questions.

Daytona Bike Week 2016

You don’t want to miss this year’s 75th anniversary of the Daytona Beach Bike Week. This 10-day event runs March 4-13 has tons of vendors, rides and shows to keep you busy! Here’s a list of a few events we think will be worth checking out. Let get started:

First on the list, make sure to “check-in” at Riverfront Park. At the corner of Beach and Main Street, you can stop by the welcome center and enjoy beautiful scenery along with great food, music and drinks. This is also the location where the raffle drawing for the 2016 Official Bike Week Motorcycle will be held. Make sure to get your raffle ticket hereThe drawing will be held at approximately noon on Saturday, March 12, 2016.

Ready to rock? Jesters Live will be hosting two weekends of music for Daytona Bike Week. Buckcherry and Blackberry Smoke will be opening up riding season on Friday, March 4 at 7:00 PM with Black Label Society performing with a special guest at 7:00 PM on Saturday. The following week, you can catch Creedence Clearwater Revisited and The Charlie Daniels Band on March 10th and 12th respectively. Tickets are set at $20 per show for general admission. These are shows you definitely don’t want to miss. You can purchase your tickets here.

Jester's Live Bike Week Shows

Jester’s Live Bike Week Shows

Last on our list is the Perewitz Custom Paint Show. If you have custom paint to show off this is something you want to make your way around to. Get the chance to win a trophy and see what kind of paint other bikers are showing off at this awesome custom show. This event will  be taking place at Jester’s Live on March 9th from 10:00 AM – 9:00 PM.

Perewitz Custom Paint Show

Perewitz Custom Paint Show

In honor of Daytona Bike Week 2016, ChopperExchange hosted an Instagram Bike Week Giveaway! Look out for more giveaways in the future:

ChopperExchange Instagram Giveaway

February ChopperExchange Instagram Giveaway

For more information and a calendar of events for what’s sure to be a legendary Bike Week, check out the Official Bike Week website


Do You Know Who Your Most Valuable Customers Are?

Photo Taken By Andrei Medvedev /

Photo Taken By Andrei Medvedev /

According to Harley-Davidson, motorcycle dealers spend between $300 and $400 in advertising per walk-in customer. While this is a sizable investment, most dealers continue to struggle with customer relationship, sales leads and sales staff performance management.

For example, a lot of motorcycle dealers still use paper records of customer traffic and sales, which is a serious impediment to robust customer relationship management, sales and overall operations. What is even more concerning that a lot of dealers do not even know the true value of their customers. To take this even further, a lot of dealers do not know who their most valuable customers are.

Motorcycle dealers who have realized how important it is to know who their most valuable customers are have also realized that the amount of money that customers spend is no longer the most important attribute that defines the value of their customers. Instead, such dealers focus on customers’ influence in their social circles, engagement with the brand, and advocacy on behalf of the brand.

Dealers now have the ability to see who responds to their marketing messages, which allows them to segment and more accurately value their customers. At the heart of this are trust and customer data, which can be gathered via:

  1. Relationship building
  2. Content personalization
  3. Smart engagement
  4. Predictive analytics

The bottom line is that people do not buy from companies, they buy from people. For people to trust a brand/company, they must feel valued and understood. For brands/companies to value and understand people, they must take the time to carefully collect and study data about their customers. Companies must know the true value of their customers, and furthermore determine which customers are the most valuable. This allows companies to appropriately tailor their marketing efforts to meet each customer’s needs and maximize the bottom line.

Sell via Pinterest for FREE

Let’s face it. With 25 million users, Pinterest is a social media website that is very difficult to ignore, especially for establishments with a significant female customer base. This translates to about 10 million unique visitors per month, who are predominately young, female, well-educated and have a significant amount of disposable income.

Another impressive fact is that Pinterest users are not simply browsing and pinning images that they like or wish to have. They are actually buying items that they find on Pinterest. According to the Business Insider, individuals who buy items via Pinterest spend an average of $170 per shopping session. For comparison purposes, this is 179% more than Facebook shoppers who spend an average of $95 per session and 243% more than Twitter shoppers who spend $70. These figures alone should be a pretty good wake-up call for businesses of all sizes to consider Pinterest for their marketing mix.

While smaller businesses may be afraid that Pinterest may be too time consuming and present difficulties in tracking return on investment (ROI), many successful and innovative establishments are jumping on board with hopes of capturing a significant portion of the website’s 25 million user base. Some companies are going as far as focusing more attention on their Pinterest page than Facebook. For example, Lowe’s, a home improvement store, has 3.5 million Pinterest followers and 2.5 million Facebook likes.

Another very important metric that is prompting businesses to embrace Pinterest is the fact that 70% of brand engagement is generated by users and only 30% by brands. This can be considered online word-of-mouth, which is one of the most powerful forms of advertising. Think of your Pinterest followers and customers as your online brand soldiers who promote your products, defend your brand, and encourage others to buy from you.

If you are still skeptical, I encourage you to take a few minutes to visit Pinterest and search for some key words relevant to your line of business. I think that you will be pleasantly surprised. So surprised that you will probably want to create a page for your business and begin pinning right away. If you are nervous, don’t be. You do not have to be an expert. That is the beauty of Pinterest…and the fact that it is FREE.

Out of curiosity, I did a search for “Harley-Davidson”, “motorcycle”, “lady motorcycle riders”, and “motorcycle riding gear”. The results blew me away. I was able to find photos of beautiful motorcycles, best riding gear, and fun ride destinations. But, the biggest shocker was the fact that Harley-Davidson Motor Company is NOT active on Pinterest. The company has a Pinterest page, but no boards and only 826 followers. This is a stark contract to the company’s 4.8 million Facebook Page likes. This is a huge missed opportunity for the Harley brand, especially since the company is currently trying to increase its female customer base.

harley pinterest

If you are a motorcycle dealer or any business that caters to the biker community, especially lady riders, Pinterest should be of strong interest to you and your staff. It is a simple, yet powerful (and free) vehicle to promote your products, engage with your female customer base, and sell. It is also a lot of fun! If nothing more, try it for at least 30-60 days. I am pretty certain that you are going to notice its potential right away.


As mentioned earlier, you do not have to be an expert to successfully incorporate Pinterest into your company’s marketing mix. Here are a few very basic tips to get you on your way to pinning and selling on Pinterest:

  1. If you do not have a Pinterest business page, you should create one by going to Pinterest Business Page to get started. This page will give all the details and guide you through the sign-up process.
  2. Once you create a Pinterest Business Page, think about different categories of products that your business offers and that would be of interest to your female customer base. If you are a Harley dealership, you may want to focus on different lady rider fashions, bikes, and accessories. Think about what your female customers like and want. Also, you may want to create some boards that cater to your male customer base because chances are that majority of your Pinterest female followers have a man in their life that they shop for.
  3. Use the determined categories from step 2 to to create boards for your page. For example, you can have a board for “tanks and tees”, “earrings”, “bracelets”, “vests”, and other similar categories. To get started, create 3-5 boards just to get your feet wet and add more with time. Start with 3-5 most popular categories.
  4. After you create your boards, start adding items to each board. You can upload photos from your computer or directly from your website. You should always add a brief description and a link for each item that you add to your boards. This allows your followers to learn more about each item and access it on your website.
  5. Your final step is to encourage your customers, especially lady riders, to follow you on Pinterest. You can do this via Facebook, Twitter, and any other vehicles that you use to communicate with your customers.

VERY IMPORTANT: It is very important to regularly add fresh content to your Pinterest boards. Your followers want to know what is new at your store. Pinterest pages that do not have new content are considered stale and boring. Be fun, interesting, and accessible. Most importantly, engage with your followers.

Lastly, here are a few examples of Pinterest business pages that cater to the biker community (you can click on each image to access the Pinterest page):

chopperexchange pinterest

 gateway pinterest

 steel cowgirl

As one final, final piece of advice, please keep in mind that the most successful brands did not become huge on Pinterest in seconds. Success takes time, and Pinterest is not an exception. It is the best idea to set aside 30-60 minutes on slow days to update your Pinterest boards and interact with your followers. Do not be too pushy and focus too much on sales. Start planting seeds and sales will come with time.

And, of course, if you have any questions or need free advice, feel free to e-mail me at I will gladly help you with any of the points mentioned in this post. I want you to love and benefit from Pinterest, and I truly believe that you can do it.

Is Your Advertising Wasteful?

Several days ago, I visited a local news station’s website to read a specific article and noticed a banner ad from a Harley-Davidson dealership located many miles away in Kansas. Furthermore, I realized that this particular dealership was running three (3) separate banner ads on the same page of this local news website.


While broad, non-targeted advertising campaigns are great for general brand building, this type of advertising is not necessarily the most effective way for motorcycle dealerships to advertise their products and/or services.

In the case of the above mentioned dealership, its banner ads are reaching individuals who are reading general news articles in Tampa, Florida. The problem is that most of these readers are probably not bikers interested in purchasing a motorcycle located in Kansas. These banner ads are reaching an audience that is not interested in what they are advertising.

The money spent to run the above mentioned banner ads would have been better spent on targeted advertising options that specifically reach motorcycle riders, such as Google ads, Facebook ads, or even banner ads on websites that cater to motorcycle riders in Kansas.

Classifieds websites, such as ChopperExchange, allow motorcycle dealers to reach extremely targeted groups of consumers who are in the market to buy a motorcycle. At ChopperExchange, we make sure that we are only marketing our services to American V-twin motorcycle riders, so our dealers have access to the most qualified pool of buyers.

If nothing, this post should encourage you to re-examine your marketing efforts and make sure that you are spending your money on attracting qualified consumers rather than spending too much money on masses that may or may not be interested in your products and services.

Also, be very careful if you are considering hiring third parties to run your advertising, especially if they do not understand your business and industry. Make sure to ask many questions and find out exactly what they plan to do to advertise your business. Otherwise, you may end up running banner ads on websites that cater to individuals who live in Africa or Europe.

June’s Hot Rides

With Summer officially kicking off last month, we had a good amount of people who listed their bikes for sale on ChopperExchange. We decided to post these hot June rides for you all to enjoy. There was a great mixture of Harley-Davidson motorcycles, as well as a few very nice custom choppers. The sellers must have been very sad to put their babies up for sale, but they’ll soon have new owners (maybe even you).

You can click on each photo if you would like to see more images of or learn more about the beautiful rides listed below. You can even contact the sellers, if you are interested in buying any of the bikes featured below.

We hope you enjoy these beauties as much as we did.



















H-D Rider’s Edge Experience

Hi everyone. My name is Carrie. I am the Social Media & Dealer Relations Manager at ChopperExchange. This blog post is about my Rider’s Edge course experience. I hope it gives those interested in taking the the Rider’s Edge course a good overview of what to expect and what is needed to complete the course.

I took the Rider’s Edge “New Rider” course at my local Harley-Davidson dealership this month. As a new rider, there’s a ton about learning to ride that I did not know about until taking this course. That’s why I’m writing this blog post; to inform you of what to expect when signing up for Rider’s Edge.

After asking some of my friends that had taken the class in the past, and at different Harley-Davidson dealerships, the 4-day course can range anywhere between $150-$230. You’ll also need to go out and purchase riding gear before you’ll be able to ride. Each class size varies. My class was small with only 5 people, but they can go up to around 12 people per class.

This is the gear you’ll need to bring with you to the first day of class to make sure it meets the class requirements:

  1. Department of Transportation (DOT) approved motorcycle helmet => You’ll know if a helmet is DOT approved or not by checking to see if it has a DOT sticker on the back of the helmet.
  2. Sturdy, over-the-ankle footwear with a low heel and rubber soles => This is to protect from foot/ankle injury, getting burned by exhaust, and help you stop better when you have to put your feet down.
  3. Protective eyewear => You’ll either need shatterproof sunglasses or a visor on your helmet that’s at least 3 inches from your eyes.
  4. Full-fingered gloves, preferably leather => They don’t have to be leather necessarily, but they do need to be full-fingered. This gives you a better grip on the bike’s controls.
  5. A long-sleeved jacket or shirt => This will help save you from a more serious injury if you fall.
  6. Durable, long pants (denim or other comparable material), non-flare & without tears/holes => Pants help protect your legs from being more seriously injured in a fall and if any road debris kicks up at you. They should be non-flared/torn because they can become entangled in the motorcycle.

BikerGear2The course is split into 2 sections: Classroom and Range. You should expect to spend the first 2 days of the course in the classroom at the dealership going through the MSF Rider Handbook (given to you on the first day) and watching videos. The last 2 days are spent on the range (usually at a near-by school parking lot) learning how to ride and taking notes in the Rider’s Edge Roadbook (also given to you on the first day) about what you’re learning out on the range. In my experience, we were let out a bit earlier on all 4 days than what was scheduled. You’ll receive the RiderCoach’s schedule on the first day.

I was a bit intimidated on my first day being the only female in my riding group and the only person with zero riding experience. What I came to find though, is that everyone is there for the same reason: to get your motorcycle riding endorsement and to have fun. Riding a motorcycle is a lot of fun, and the coaches do a very good job of keeping the class from being too boring while learning the importance of motorcycle safety. I also was told by friends and my RiderCoach that it’s most often the people that have been riding for a while who have the most difficulty trying to re-learn the basics that are taught in the class. They told me not to be nervous because I’ll be learning the safe way to ride the first time, instead of having to break bad habits like the more experienced riders need to.

In order to pass the Rider’s Edge “New Rider” course and get your motorcycle endorsement for your driver’s license, you need to miss no more than 10 questions on the book exam and receive less than 20 points on the riding evaluation. If you do not meet both of those requirements, you’ll be asked to come back to the class on a different weekend to re-take what you didn’t pass.

  • I found the book exam to be very easy. The MSF Rider Handbook that is taught has all of the test questions (plus some extras) listed in the back of the book, and those test questions are what the RiderCoach goes over during both of the classroom days. The average for my riding class was a 98%, so don’t be freaked out if you don’t think you’re the best test taker.
  • As for the riding evaluation, you really want to be sure to ask questions if you’re not sure about something on the first day of riding. The riding coach goes over about 90% of what you’ll be tested on during the first day out on the range. You’ll have plenty of time to practice each exercise. Before the evaluation, there’s also a “Pre-Test” set up for you to go through everything without being scored.

My class took the book exam on the 3rd day of the course and the riding evaluation on the 4th day. After everyone officially passed the course on the last day, the dealership threw us a pizza party and handed out individual Rider’s Edge certificates to everyone. The certificates were a lot of fun. They have goofy captions on them like “Sure Shift” for the person who might have had trouble shifting, and “Most Likely to Accelerate” for someone in the group that might have had to been told to slow down a few times.

Some things you’ll want to know ahead of time:

  • Squeezing in the clutch to shift gears requires some strength. If you’re one of those people who have difficulty just opening a jar in your kitchen, you may want to do some forearm exercises before signing up. Practice squeezing a “Stress Ball” every day.
  • The Buell Blast motorcycles that we ride don’t look that big, but they are a little heavy if you’re never been on a motorcycle before. Again, forearm exercises will help you hold the bike up.
  • Dress in layers during the riding days. I took my class during the summer in Florida, and it got very hot, very quickly. You’ll want a long-sleeved shirt/jacket that you can take off during the break periods to cool down.
  • Bring snacks/drinks with you in a cooler during the riding days. My class provided water, but you’re out there for about 5 hours, so you’ll want to make sure you have something to eat & drink.
  • Do everything you can to not drop the motorcycle during your riding days. Aside from it being unsafe, the RiderCoach will have to file 2 sheets of paperwork per drop (which they’re not happy about), and it’s an automatic failure if you do it during the riding evaluation.
  • Completing this course will get you an endorsement card. You’ll still need to go down to your local Department of Motor Vehicles (DMV) and pay for a replacement license that will have your motorcycle endorsement added. To legally ride a motorcycle, you’ll need to have the endorsement on your license, not just carry around the Rider’s Edge card that you’re given.

Overall, I was very pleased with what I learned in the Rider’s Edge “New Rider” course and with my RiderCoach. I went from having zero riding experience to having my motorcycle endorsement within 22 hours. I absolutely would recommend taking this course to anyone who’s interested in learning how to ride. If you’ve always wanted to learn to ride, but have been afraid, you won’t need to be if you take the Rider’s Edge “New Rider” course.


To sign up for Rider’s Edge course and learn more information about the course, you can contact your local Harley-Davidson dealership or