End of Summer 2016 Bikes

autumnSummer is coming to a close and that means selling season is too. Before the weather starts cooling down, check out some of these bikes that are listed on ChopperExchange. Remember to click “Share this Listing” in the upper right hand corner of an ad if you see a bike your friends or family on Facebook might be interested in!

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How to Sell to Your Existing Customers on Facebook

As most motorcycle dealers across the nation, you probably have a substantial list of individuals who have purchased from or visited your dealership in the past; your customers. This is a sacred list. It is essentially a gold mine of future sales.

What if we tell you that you can utilize your current customer list to create super targeted Facebook Newsfeed ad campaigns with offerings just for individuals who have a relationship with your dealership? If that is not tempting enough, Facebook also allows advertisers to create “lookalike” audiences that are similar to their current customer base. This is great from advertisers who are interested in acquiring new customers.

Facebook Newsfeed ads then show in the target audiences’ Newsfeed on desktops and mobile devices. The ads are large and can contain a good amount of text. Each ad is also accompanied by a website link of the advertiser’s choice.

Below are two examples of Facebook Newsfeed ads. Ads similar to this can be created and shown just to individuals on your current customer list and/or a lookalike audience.

facebook dealer ad

facebook dealer ad 2

Feel free to contact us at info@chopperexchange.com, if you are interested in learning more about custom audience advertising on Facebook. We are always happy to help.

3 Marketing MUST DOs for 2014

This is the time of the year when it is nearing its end, holiday shopping season is on its last week, and marketing professionals are planning for 2014. This brings us to the big question; what will 2014 look like in terms of companies’ marketing efforts?

Take a look at this photo, as prepared by Pew Research Center and Deloitte in March 2013, and let your mind make some assumptions:

pew research









If you assumed that marketing is going to be even more social and mobile in 2014, you are spot on. More specifically, consumers are expected to use mobile devices, such as tablet and smartphone to consume online content and make purchases, a lot more in 2014 than during any previous year.

To succeed in 2014, every business must do the following three (3) things:

  1. Invest in social media ads in an effort to capture consumers’ attention while they are checking their personal accounts from their mobile devices.
  2. Create a mobile website to make sure that customers can easily view their products/services and make purchases from a tablet or smartphone.
  3. Genuinely engage with customers via social media websites in an effort to forge long-term, meaningful relationships that will weather any market storm.

If you have any questions about getting ready for 2014, feel free contact me at mirela@chopperexchange.com. I will gladly answer any questions.

Happy 2014!

Facebook Advertising and Content Management for Motorcycle Dealers

facebook advertising

As we approach the holiday season, we are also approaching that time of the year when marketing budgets are reviewed and set. Many small businesses, including motorcycle dealers, are wondering how much time and money they should dedicate for social media marketing, such as Facebook. Not only are such websites often too complicated to master in order to realize a positive return, but they can also be time consuming.

This is why we have decided to offer a quick fix for motorcycle dealers who want to make Facebook part of their daily routine, but do not necessarily have the expertise or time necessary to effectively use Facebook for business purposes.

Our Facebook Advertising and Content Management Services for Motorcycle Dealers explains how businesses of all sizes can conquer Facebook and make money while doing it. Please take a few minutes to read it and let us know if you have any questions and if we can help you with your Facebook marketing efforts.

If you are unable to open the link above, please click here to download the full PDF file.

Pin and Facebook Your Way to Record Holiday Season Sales

black friday

Whether exciting or stressful, the 2013 holiday season is upon us. It is also a short holiday season; with just 26 shopping days between Thanksgiving and Christmas. For retailers, this means more scrambling to sell as many products as possible within a shorter period of time than during the previous year. For shoppers, it means fewer holiday shopping days and less time to find the best deals available.

Given the time constraints, both retailers and shoppers are expected to turn to online shopping options this holiday season. Retailers are rolling out their holiday campaigns earlier and banking on social media, such as Facebook and Pinterest, to boost their holiday sales. Motorcycle dealers should follow suit, especially in terms of apparel, gift card, and accessory sales.

According to Internet Retailer, 65% of U.S. consumers will search for products/services online and make their purchase in store during the 2013 holiday season. Half of the surveyed shoppers said that they will also shop at online-only retailers, such as Amazon.com. Furthermore, eMarketer predicts that 16% of this year’s holiday season purchases will occur on mobile devices, such as tablet and smart phone.

Since most shoppers will enjoy a long Thanksgiving weekend and will then return to work on Cyber Monday, it is a smart strategy for retailers, including motorcycle dealers, to offer online deals which can be redeemed between November 29th and December 2nd. Not only will shoppers spend quality time with family and friends during the Thanksgiving weekend, but they will also spend a lot of time on Facebook and Pinterest, and most likely spend most of Cyber Monday shopping online rather than being productive at work.

As a motorcycle dealer, here are some ideas for reaching your customers online during the Thanksgiving weekend and Cyber Monday:

  • If you have a significant follower base on Pinterest, create a Black Friday Deals and Cyber Monday Deals boards, and then pin 5-10 great deals to each board. Make sure that you pick popular items and that your deals are better than than your usual deals on such items. Focus on items that make great holiday gifts.
  • Take each of the Black Friday and Cyber Monday deals that you selected for your Pinterest boards and create a status update post for each of them on your store’s Facebook Page. Make sure to schedule the posts for different times and days to avoid cluttering your fans’ Facebook news feed.
  • To get even more exposure and sales, create Facebook ads to promote each of your Facebook Black Friday and Cyber Monday status update posts. Facebook allows you to set up a budget that is comfortable for your store/department, which means that you do not have to spend crazy amounts of money on Facebook ads. This is a great option for attracting Cyber Monday shoppers while they are checking their Facebook activity during work hours. Please visit Promoted Page Posts page to learn how to promote your status update posts.

As always, please do not hesitate to e-mail me at mirela@chopperexchange.com, if you have questions about this blog post. I am more than happy to help at no cost to you.

One Very Important Reason to Be Interesting on Facebook

Businesses are always walking the fine line between selling too much and posting interesting content on their Facebook Pages. Both are important, but too much of either one is not a good approach to social media marketing.

One of the biggest negative consequences that can result from selling too much and posting boring/irrelevant content on Facebook is loss of Page likes (fans). If your fans (likes) do not enjoy what they see from your Page in their Facebook feed, they will most likely tell Facebook to hide your posts. Even worse, they will unlike your Page.

Here is what typically happens:

You post a Facebook status and it appears in your fans’ news feed. Your fans then have the option to comment, like, or share the content you posted. Facebook also gives them the option to opt out of seeing your posts.

harleys for heroes














If your fans decide that they do not like what you are posting on your Facebook Page, they can hide it from their News Feed with a couple of clicks.

News FeedThe scariest part is that your fans will most likely Unlike your Page if they do not like the content that you are posting. They can do this without even visiting your Page.

unlikeThe bottom line is that Facebook Likes are not free and every business should post content that will increase its Pages’ Likes and not encourage the current ones to Unlike its Faacebook Page.

5 Free Tools to Help You Manage Your Social Media Presence


If you are responsible for managing your company’s social media accounts, you are most likely looking for ways to save time and determine how successful your current efforts are. The bottom line is that you want to figure out what content is most desirable by our followers and how to spend less time on your social media management efforts.

Here are five FREE tools that will help you improve your social media management and save time:

  1. Hootsuite allows users to schedule content posts on Facebook and Twitter ahead of time. It also offers enhanced analytics reports for social media profiles.
  2. PicMonkey enables users to edit photos and create cool collage images, which can be shared on social media profiles. This is a great way to personalize your social media content and engage with your followers.
  3. TweetBinder gives social media content managers the ability to figure out the most popular terms and hashtags on Twitter.
  4. SemRush gives marketers the ability to find out what keywords are generating the most organic and sponsored traffic for their competitors.
  5. Canva is a brand new website (still in the beta mode) that allows users to create cool and catchy graphics for their social media accounts.

All of the above mentioned tools (websites) offer free options and are very easy to use.

If you have any questions about any of these tools, feel free to send me an e-mail at mirela@chopperexchange.com.


FREE Facebook Promotions for Motorcycle Dealers’ Events

Events Promos ImagesSummertime is the season of sunshine, long distance rides, and biker events. It is also the perfect time for motorcycle dealers to engage with their customer base and showcase all the exciting products and services available at their store.

In keeping with these summertime biker traditions, ChopperExchange.com is giving motorcycle dealers an opportunity to promote unlimited events on our Facebook Page with more than 450,000 biker followers.

Event promotions will be posted in form of a Facebook Page status update, and they will only be shown to the biker followers who live in each dealer’s geographic region. Each post will include a description of the event, image, and a direct link to the actual event page on the dealership’s official website.

Events Promos Images2

To learn more about this FREE offers, dealers should visit our Facebook Event Promos page or contact Doug Perry at 1-800-523-7274 x240.


The Best Bar in America

An independent feature film directed by Eric and Damon Ristau, The Best Bar in America plays out every bikers dream journey to travel through the American West on a motorcycle in search of the perfect bar.

best bar

The team behind the movie traveled 8,000 miles over 93 days to follow Sanders (played by Andrew Rizzo) on his 1960 BMW R60 with a Velorex sidecar through most of Montana, Utah and Idaho trying to uncover the brotherhood of the bar and the bike. Expected release Spring 2013.

Watch the New Trailer

Find more information on The Best Bar in America on their Facebook page.

Can Social Media Be Used to Sell Motorcycles?

Let’s face it. No matter how much we all complain about social media fatigue, deep down, we cannot get enough of Facebook, Twitter, Pinterest, Instagram, and other similar sites.

But…can social media be used to sell motorcycles?

While a good chunk of the social media activity consists of users’ post about daily activities and interactions with friends, it also includes interactions with companies/brands, searches for goods/services, company/product feedback, and shopping. Yes, shopping. People use Facebook, Twitter, YouTube, and Pinterest to buy products and services.

  • 23% of Facebook users check their account 5 or more times every day.
  • 80% of Facebook users prefer to connect with brands on Facebook.
  • 83% of social media users walk away from a purchase after a bad experience.
  • 77% of B2C companies and 43% B2B companies acquired customers from Facebook in 2012.
  • 34% of marketers generated leads via Twitter in 2012.
  • 85% of U.S. shoppers search for items online before making a purchase.

Below is a screen capture of a motorcycle we posted on the ChopperExchange.com Facebook Page on January, 27th, 2013. This single post had 2,319 likes, 411 shares, and 28 comments in a few hours. The best part is that the bike was purchased by one of our Facebook followers (fans) the next day (see her comment highlighted in yellow below).


Social media is changing online shopping and shopping in general. Shoppers have more options more than ever before, and are in charge of their shopping experiences. Companies no longer can afford to ignore customer complaints/demands because it can lead to serious social media backlash.