According to the Pew Internet and American Life Project, 63% of adult cell phone owners use their cell phones to access the Internet. This is huge! This statistics alone should be enough to prompt business owners to think about the usability of their website. More specifically, this is a clear indicator that businesses have to make sure that their websites are easy to use and mobile device friendly.
As defined by Marketing Insights, “usability is the effectiveness, efficiency and satisfaction of using a particular device or service to achieve a certain goal…it is very much about getting from point A to point B and less about what happens in the middle.”
A business may have the most beautiful website, but its customers will deem it useless if it does not enable them to easily find what they are searching for or if it is not compatible with the device they are using. Unique graphics, videos, and other effects may look cool, but website users may perceive them as clutter and annoyance if it is difficult to find the company’s products and/or services.
This is an example of a website with a very busy/cluttered Home page.
The current popularity of mobile devices has prompted successful businesses to simplify their websites. They are opting for simple and easily accessible rather than flashy and opulent website designs. For example, while your website designer may think that fire flames and revving motorcycles may be cool, such features will most likely not be visible on most mobile devices and will therefore make your website look broken.
To keep things simple, businesses should always keep in mind that today’s online consumers are expecting websites to be clean, crisp and easy. Everything else is unnecessary and probably a waste of time and money.
We try to keep our website’s Home page as simple as possible.
If you are a motorcycle dealership, your website’s primary goal should be to effectively showcase all currently available motorcycles, parts, apparel, and accessories for sale. You also want to make sure that online shoppers can easily contact your sales staff for additional information and learn about any financing options. And, if you really want to do everything right, you should also have an easy way to capture your website visitors’ name and e-mail address for later follow-up. While event photos and employee biographies are great tools for making your dealership stand out, such sections of the website should be less prominent.
5 THINGS EVERY BUSINESS MUST DO IN 2014
- Remove unnecessary clutter from the Home page of its website and replace it with the most important items that its customers will be looking for.
- Build a mobile version of its website.
- Collect website visitors’ name and e-mail address, and use automated e-mail marketing services, such as AWeber and Infusionsoft, to follow up at a later time.
- Regularly update the products/services and other information available on its website to make sure that customers are not finding outdated information.
- Designate specific employees to be responsible for interacting with online customers and providing prompt responses.
We hope that the above suggestions give you some ideas and help you have a prosperous 2014. Feel free to contact us at firstname.lastname@example.org with any questions or for additional information.