More than 175,000 American made V-twin motorcycles across the United States have been sold on ChopperExchange.com since its inception in 2003. It is clear that many online sellers find success selling their motorcycles using ChopperExchange, but a few repeat sellers have been more successful than others. To understand why people choose to list their motorcycles on ChopperExchange and how they do so successfully, we interviewed four private sellers who have sold multiple bikes on the website.
The four private sellers who were interviewed are Bruce Murakami from St. Petersburg, Florida, Tom VandenBosch from Muskegon, Michigan, Will Fuller from Marshfield, Minnesota, and Edward Habedank from Sturgis, Michigan. They chose to list their motorcycles on ChopperExchange over competing sites for very similar reasons, but their main reason for listing was the nationwide exposure the website provides.
St. Petersburg, FL — ChopperExchange, the largest niche motorcycle classifieds website in the United States, released its average selling prices for units sold on its website in 2017 and 2018. Numbers suggest that ChopperExchange is the leading online destination to resell American made V-twin motorcycles for the most money, with the average selling price of $12,076 for all units sold in 2017.
The average selling price for units sold thus far in 2018 is $12,721, which is a 3.7% increase from the previous year. The data consists of listings from all American V-twin brands, but is concentrated on powerhouse brands like Harley-Davidson® and Indian® Motorcycles. The data shows that average selling prices are influenced by average listing (asking) prices, which fluctuate throughout the year. The average percentage of listing price sellers received in 2017 reached a high of 96% in the third quarter.