St. Petersburg, FL — ChopperExchange, the largest American V-twin motorcycle classifieds website in the United States, released their 2017 American V-twin Industry Pricing Report. The report compares data gathered from roughly 100,000 motorcycle listings on their website from 2016 Q3 – 2017 Q2. The data consists of listings from all American V-twin brands, but like the market the data is concentrated on perennial powerhouse brands like Harley-Davidson® and Indian® Motorcycles.
The report shows a softening in demand within the American V-twin market within the past year. Asking prices have fallen by 1.5% and 1.2% for used and new bikes, respectively. Additionally, selling prices for all American V-twin motorcycles have fallen by 9% year-over-year. This is mostly driven by the pre-owned segment, where the spread between asking and selling price has increased to 15%. ChopperExchange has also seen a decrease in length of time to sell each motorcycle, and they now report that among those motorcycles that sell, half are sold within 66 days.
ChopperExchange, owned by Kapok Marketing, generates sales leads for motorcycle dealerships and private sellers nationwide. The website harnesses the power of its massive motorcycle rider client base, social media presence with more than 700,000 followers, and sophisticated lead generation processes to help motorcycle enthusiasts buy and sell new and pre-owned American V-twin motorcycles fast and at a very reasonable cost. The website also prides itself on its simple and easy-to-use features.