Do You Know Who Your Most Valuable Customers Are?

Photo Taken By Andrei Medvedev / Shutterstock.com

Photo Taken By Andrei Medvedev / Shutterstock.com

According to Harley-Davidson, motorcycle dealers spend between $300 and $400 in advertising per walk-in customer. While this is a sizable investment, most dealers continue to struggle with customer relationship, sales leads and sales staff performance management.

For example, a lot of motorcycle dealers still use paper records of customer traffic and sales, which is a serious impediment to robust customer relationship management, sales and overall operations. What is even more concerning that a lot of dealers do not even know the true value of their customers. To take this even further, a lot of dealers do not know who their most valuable customers are.

Motorcycle dealers who have realized how important it is to know who their most valuable customers are have also realized that the amount of money that customers spend is no longer the most important attribute that defines the value of their customers. Instead, such dealers focus on customers’ influence in their social circles, engagement with the brand, and advocacy on behalf of the brand.

Dealers now have the ability to see who responds to their marketing messages, which allows them to segment and more accurately value their customers. At the heart of this are trust and customer data, which can be gathered via:

  1. Relationship building
  2. Content personalization
  3. Smart engagement
  4. Predictive analytics

The bottom line is that people do not buy from companies, they buy from people. For people to trust a brand/company, they must feel valued and understood. For brands/companies to value and understand people, they must take the time to carefully collect and study data about their customers. Companies must know the true value of their customers, and furthermore determine which customers are the most valuable. This allows companies to appropriately tailor their marketing efforts to meet each customer’s needs and maximize the bottom line.

Sell via Pinterest for FREE

Let’s face it. With 25 million users, Pinterest is a social media website that is very difficult to ignore, especially for establishments with a significant female customer base. This translates to about 10 million unique visitors per month, who are predominately young, female, well-educated and have a significant amount of disposable income.

Another impressive fact is that Pinterest users are not simply browsing and pinning images that they like or wish to have. They are actually buying items that they find on Pinterest. According to the Business Insider, individuals who buy items via Pinterest spend an average of $170 per shopping session. For comparison purposes, this is 179% more than Facebook shoppers who spend an average of $95 per session and 243% more than Twitter shoppers who spend $70. These figures alone should be a pretty good wake-up call for businesses of all sizes to consider Pinterest for their marketing mix.

While smaller businesses may be afraid that Pinterest may be too time consuming and present difficulties in tracking return on investment (ROI), many successful and innovative establishments are jumping on board with hopes of capturing a significant portion of the website’s 25 million user base. Some companies are going as far as focusing more attention on their Pinterest page than Facebook. For example, Lowe’s, a home improvement store, has 3.5 million Pinterest followers and 2.5 million Facebook likes.

Another very important metric that is prompting businesses to embrace Pinterest is the fact that 70% of brand engagement is generated by users and only 30% by brands. This can be considered online word-of-mouth, which is one of the most powerful forms of advertising. Think of your Pinterest followers and customers as your online brand soldiers who promote your products, defend your brand, and encourage others to buy from you.

If you are still skeptical, I encourage you to take a few minutes to visit Pinterest and search for some key words relevant to your line of business. I think that you will be pleasantly surprised. So surprised that you will probably want to create a page for your business and begin pinning right away. If you are nervous, don’t be. You do not have to be an expert. That is the beauty of Pinterest…and the fact that it is FREE.

Out of curiosity, I did a search for “Harley-Davidson”, “motorcycle”, “lady motorcycle riders”, and “motorcycle riding gear”. The results blew me away. I was able to find photos of beautiful motorcycles, best riding gear, and fun ride destinations. But, the biggest shocker was the fact that Harley-Davidson Motor Company is NOT active on Pinterest. The company has a Pinterest page, but no boards and only 826 followers. This is a stark contract to the company’s 4.8 million Facebook Page likes. This is a huge missed opportunity for the Harley brand, especially since the company is currently trying to increase its female customer base.

harley pinterest

If you are a motorcycle dealer or any business that caters to the biker community, especially lady riders, Pinterest should be of strong interest to you and your staff. It is a simple, yet powerful (and free) vehicle to promote your products, engage with your female customer base, and sell. It is also a lot of fun! If nothing more, try it for at least 30-60 days. I am pretty certain that you are going to notice its potential right away.

HOW TO GET STARTED

As mentioned earlier, you do not have to be an expert to successfully incorporate Pinterest into your company’s marketing mix. Here are a few very basic tips to get you on your way to pinning and selling on Pinterest:

  1. If you do not have a Pinterest business page, you should create one by going to Pinterest Business Page to get started. This page will give all the details and guide you through the sign-up process.
  2. Once you create a Pinterest Business Page, think about different categories of products that your business offers and that would be of interest to your female customer base. If you are a Harley dealership, you may want to focus on different lady rider fashions, bikes, and accessories. Think about what your female customers like and want. Also, you may want to create some boards that cater to your male customer base because chances are that majority of your Pinterest female followers have a man in their life that they shop for.
  3. Use the determined categories from step 2 to to create boards for your page. For example, you can have a board for “tanks and tees”, “earrings”, “bracelets”, “vests”, and other similar categories. To get started, create 3-5 boards just to get your feet wet and add more with time. Start with 3-5 most popular categories.
  4. After you create your boards, start adding items to each board. You can upload photos from your computer or directly from your website. You should always add a brief description and a link for each item that you add to your boards. This allows your followers to learn more about each item and access it on your website.
  5. Your final step is to encourage your customers, especially lady riders, to follow you on Pinterest. You can do this via Facebook, Twitter, and any other vehicles that you use to communicate with your customers.

VERY IMPORTANT: It is very important to regularly add fresh content to your Pinterest boards. Your followers want to know what is new at your store. Pinterest pages that do not have new content are considered stale and boring. Be fun, interesting, and accessible. Most importantly, engage with your followers.

Lastly, here are a few examples of Pinterest business pages that cater to the biker community (you can click on each image to access the Pinterest page):

chopperexchange pinterest

 gateway pinterest

 steel cowgirl

As one final, final piece of advice, please keep in mind that the most successful brands did not become huge on Pinterest in seconds. Success takes time, and Pinterest is not an exception. It is the best idea to set aside 30-60 minutes on slow days to update your Pinterest boards and interact with your followers. Do not be too pushy and focus too much on sales. Start planting seeds and sales will come with time.

And, of course, if you have any questions or need free advice, feel free to e-mail me at mirela@chopperexchange.com. I will gladly help you with any of the points mentioned in this post. I want you to love and benefit from Pinterest, and I truly believe that you can do it.

Is Your Advertising Wasteful?

Several days ago, I visited a local news station’s website to read a specific article and noticed a banner ad from a Harley-Davidson dealership located many miles away in Kansas. Furthermore, I realized that this particular dealership was running three (3) separate banner ads on the same page of this local news website.

Advertise1

While broad, non-targeted advertising campaigns are great for general brand building, this type of advertising is not necessarily the most effective way for motorcycle dealerships to advertise their products and/or services.

In the case of the above mentioned dealership, its banner ads are reaching individuals who are reading general news articles in Tampa, Florida. The problem is that most of these readers are probably not bikers interested in purchasing a motorcycle located in Kansas. These banner ads are reaching an audience that is not interested in what they are advertising.

The money spent to run the above mentioned banner ads would have been better spent on targeted advertising options that specifically reach motorcycle riders, such as Google ads, Facebook ads, or even banner ads on websites that cater to motorcycle riders in Kansas.

Classifieds websites, such as ChopperExchange, allow motorcycle dealers to reach extremely targeted groups of consumers who are in the market to buy a motorcycle. At ChopperExchange, we make sure that we are only marketing our services to American V-twin motorcycle riders, so our dealers have access to the most qualified pool of buyers.

If nothing, this post should encourage you to re-examine your marketing efforts and make sure that you are spending your money on attracting qualified consumers rather than spending too much money on masses that may or may not be interested in your products and services.

Also, be very careful if you are considering hiring third parties to run your advertising, especially if they do not understand your business and industry. Make sure to ask many questions and find out exactly what they plan to do to advertise your business. Otherwise, you may end up running banner ads on websites that cater to individuals who live in Africa or Europe.

June’s Hot Rides

With Summer officially kicking off last month, we had a good amount of people who listed their bikes for sale on ChopperExchange. We decided to post these hot June rides for you all to enjoy. There was a great mixture of Harley-Davidson motorcycles, as well as a few very nice custom choppers. The sellers must have been very sad to put their babies up for sale, but they’ll soon have new owners (maybe even you).

You can click on each photo if you would like to see more images of or learn more about the beautiful rides listed below. You can even contact the sellers, if you are interested in buying any of the bikes featured below.

We hope you enjoy these beauties as much as we did.

370994

 

377433

376614

376396

375046

373703

374207

 

373513

373974

371160

349189

370981

371776

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372455

H-D Rider’s Edge Experience

Hi everyone. My name is Carrie. I am the Social Media & Dealer Relations Manager at ChopperExchange. This blog post is about my Rider’s Edge course experience. I hope it gives those interested in taking the the Rider’s Edge course a good overview of what to expect and what is needed to complete the course.

I took the Rider’s Edge “New Rider” course at my local Harley-Davidson dealership this month. As a new rider, there’s a ton about learning to ride that I did not know about until taking this course. That’s why I’m writing this blog post; to inform you of what to expect when signing up for Rider’s Edge.

After asking some of my friends that had taken the class in the past, and at different Harley-Davidson dealerships, the 4-day course can range anywhere between $150-$230. You’ll also need to go out and purchase riding gear before you’ll be able to ride. Each class size varies. My class was small with only 5 people, but they can go up to around 12 people per class.

This is the gear you’ll need to bring with you to the first day of class to make sure it meets the class requirements:

  1. Department of Transportation (DOT) approved motorcycle helmet => You’ll know if a helmet is DOT approved or not by checking to see if it has a DOT sticker on the back of the helmet.
  2. Sturdy, over-the-ankle footwear with a low heel and rubber soles => This is to protect from foot/ankle injury, getting burned by exhaust, and help you stop better when you have to put your feet down.
  3. Protective eyewear => You’ll either need shatterproof sunglasses or a visor on your helmet that’s at least 3 inches from your eyes.
  4. Full-fingered gloves, preferably leather => They don’t have to be leather necessarily, but they do need to be full-fingered. This gives you a better grip on the bike’s controls.
  5. A long-sleeved jacket or shirt => This will help save you from a more serious injury if you fall.
  6. Durable, long pants (denim or other comparable material), non-flare & without tears/holes => Pants help protect your legs from being more seriously injured in a fall and if any road debris kicks up at you. They should be non-flared/torn because they can become entangled in the motorcycle.

BikerGear2The course is split into 2 sections: Classroom and Range. You should expect to spend the first 2 days of the course in the classroom at the dealership going through the MSF Rider Handbook (given to you on the first day) and watching videos. The last 2 days are spent on the range (usually at a near-by school parking lot) learning how to ride and taking notes in the Rider’s Edge Roadbook (also given to you on the first day) about what you’re learning out on the range. In my experience, we were let out a bit earlier on all 4 days than what was scheduled. You’ll receive the RiderCoach’s schedule on the first day.

I was a bit intimidated on my first day being the only female in my riding group and the only person with zero riding experience. What I came to find though, is that everyone is there for the same reason: to get your motorcycle riding endorsement and to have fun. Riding a motorcycle is a lot of fun, and the coaches do a very good job of keeping the class from being too boring while learning the importance of motorcycle safety. I also was told by friends and my RiderCoach that it’s most often the people that have been riding for a while who have the most difficulty trying to re-learn the basics that are taught in the class. They told me not to be nervous because I’ll be learning the safe way to ride the first time, instead of having to break bad habits like the more experienced riders need to.

In order to pass the Rider’s Edge “New Rider” course and get your motorcycle endorsement for your driver’s license, you need to miss no more than 10 questions on the book exam and receive less than 20 points on the riding evaluation. If you do not meet both of those requirements, you’ll be asked to come back to the class on a different weekend to re-take what you didn’t pass.

  • I found the book exam to be very easy. The MSF Rider Handbook that is taught has all of the test questions (plus some extras) listed in the back of the book, and those test questions are what the RiderCoach goes over during both of the classroom days. The average for my riding class was a 98%, so don’t be freaked out if you don’t think you’re the best test taker.
  • As for the riding evaluation, you really want to be sure to ask questions if you’re not sure about something on the first day of riding. The riding coach goes over about 90% of what you’ll be tested on during the first day out on the range. You’ll have plenty of time to practice each exercise. Before the evaluation, there’s also a “Pre-Test” set up for you to go through everything without being scored.

My class took the book exam on the 3rd day of the course and the riding evaluation on the 4th day. After everyone officially passed the course on the last day, the dealership threw us a pizza party and handed out individual Rider’s Edge certificates to everyone. The certificates were a lot of fun. They have goofy captions on them like “Sure Shift” for the person who might have had trouble shifting, and “Most Likely to Accelerate” for someone in the group that might have had to been told to slow down a few times.

Some things you’ll want to know ahead of time:

  • Squeezing in the clutch to shift gears requires some strength. If you’re one of those people who have difficulty just opening a jar in your kitchen, you may want to do some forearm exercises before signing up. Practice squeezing a “Stress Ball” every day.
  • The Buell Blast motorcycles that we ride don’t look that big, but they are a little heavy if you’re never been on a motorcycle before. Again, forearm exercises will help you hold the bike up.
  • Dress in layers during the riding days. I took my class during the summer in Florida, and it got very hot, very quickly. You’ll want a long-sleeved shirt/jacket that you can take off during the break periods to cool down.
  • Bring snacks/drinks with you in a cooler during the riding days. My class provided water, but you’re out there for about 5 hours, so you’ll want to make sure you have something to eat & drink.
  • Do everything you can to not drop the motorcycle during your riding days. Aside from it being unsafe, the RiderCoach will have to file 2 sheets of paperwork per drop (which they’re not happy about), and it’s an automatic failure if you do it during the riding evaluation.
  • Completing this course will get you an endorsement card. You’ll still need to go down to your local Department of Motor Vehicles (DMV) and pay for a replacement license that will have your motorcycle endorsement added. To legally ride a motorcycle, you’ll need to have the endorsement on your license, not just carry around the Rider’s Edge card that you’re given.

Overall, I was very pleased with what I learned in the Rider’s Edge “New Rider” course and with my RiderCoach. I went from having zero riding experience to having my motorcycle endorsement within 22 hours. I absolutely would recommend taking this course to anyone who’s interested in learning how to ride. If you’ve always wanted to learn to ride, but have been afraid, you won’t need to be if you take the Rider’s Edge “New Rider” course.

CarrieRider'sEdge

To sign up for Rider’s Edge course and learn more information about the course, you can contact your local Harley-Davidson dealership or Harley-Davidson.com.

May’s Cool Rides

Usually, the month of May is a busy month at ChopperExchange.com. May is the first month of the year during which private sellers start listing bikes in large numbers on our website. It is the unofficial signal of the beginning of summer riding season. This year’s May surprised us with a large number of beautiful and cool rides listed on our website. So, we decided to share several of them with the rest of the world. They are too beautiful not to be shared.

You can click on each photo if you would like to see more images of or learn more about the beautiful rides listed below. You can even contact the sellers, if you are interested in buying any of the bikes featured below.

We hope you enjoy these beauties as much as we did.

2007 Harley-Davidson FLSTC Heritage Softail Classic2007 Harley-Davidson FXDSE Screamin' Eagle Dyna2007 Harley-Davidson FLHRSE3 Screamin' Eagle Road King1957 Harley-Davidson® FLH Hydra-Glide Super Sport1998 Ultra Wide One2007 Anarchy MoCo 300 Disruptor

2012 Harley-Davidson Electra Glide Ultra Limited

 

2004 Harley-Davidson FXSTDSE2 Screamin' Eagle Softail Deuce2005 Rucker Performance Gaunlet2007 Harley-Davidson FLHTCU Ultra Classic Electra Glide2011 Harley-Davidson FLTRX Road Glide Custom1994 Harley-Davidson FXSTC Softail Custom2006 Harley-Davidson FLSTCI Heritage Softail Classic2004 Special Construction2008 Harley-Davidson FLSTC Heritage Softail Classic2003 Harley-Davidson FLHRCI Road King Classic Anniversary2008 Harley-Davidson FLSTN Softail Deluxe2003 Big Bear Choppers Venom2005 Harley-Davidson FLHTCSE2 Screamin' Eagle Electra Glide 22012 Harley-Davidson FLHTCUSE7 CVO Ultra Classic Electra Glide2008 Harley-Davidson FLHRC Road King Classic

Motorcycle Awareness Month

Every year in May, the Department of Motor Vehicles and riders through the US band together and recognize Motorcycle Awareness Month. It’s an important time to educate all motorists to watch out for motorcycles as well as encourage motorcyclists to be cautious on the road.

While we are aware that safety isn’t always synonymous with style, choosing between protecting your noggin and avoiding helmet hair is a no-brainer. “Motorcyclists are 35 times more likely to experience a deadly accident on the road than those in passenger cars.” (U.S. Department of Transportation) Proper motorcycle safety gear can save your life in an accident, so it is critical to pick out the right wear.

Below is our favorite pieces of gear to get you rider-ready and stay protected:

  • Biker’s Dream Apparel Ladies Racing Jacket – Made from Top Grade cowhide leather and equipped with multiple pockets inside and out, a proper leather jacket is whatever woman needs while she rides.
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Biker’s Dream Apparel ($119.98)

  • Allstate Leather Men’s Basic Motorcycle Jacket – Made of premium buffalo leather and equipped with more pockets than you can fill, this durable leather jacket also has removable zip out lining and half belt to adjust to your comfort and size.
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Allstate Leather Men’s Basic Motorcycle Jacket ($149.99)

  • Global Vision Chicago AST Sunglasses – With maximum UV protection and lenses that transform from clear to smoke in the sun, the sunglasses are also shatterproof protecting your eyes from debris and anything else that may fly your way.
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Global Vision Chicago AST Sunglasses with photochromic lens ($29.97)

  • Harley-Davidson Packable Rain Suit - While riding across states, it is smart to pack for any weather. This classic style packable rainsuit is flexible for the ride and made of waterproof nylon. It is helmet-friendly allowing you to adjust to your size and shape and equipped with heat-resistant shields on the inner legs. Genius.

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    Harley-Davidson Women’s Classica Packable Rain Suit

  • Harley-Davidson Ride Ready Fingerless Gloves - If you’re a long distance rider, then you know gloves are essential to comfort. These gloves are made of genuine leather and padded to reduce riding fatigue while finger-less to allow optimal use of your fingers in tricky times.

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    Harley-Davidson Men’s Ride Ready Fingerless Leather Gloves

  • Biker’s Dream Apparel D.O.T Motorcycle Helmet - DOT Approved and with a flat black shell and shiny flames to keep your head still looking good and protected.
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    Biker’s Dream Apparel D.O.T. Motorcycle Helmet ($59.99)

    Wearing the right gear is essential to enjoying a long ride with confidence. Be sure to tell your friends that May is Motorcycle Awareness Month and there are many ways to learn how to avoid a fatal accident. Ride safe!

 

Learn to Ride and Ride Better

While most of us are ready to hop on at the slightest sight of sun, there’s still plenty of time left to make 2013′s Riding Season the ride of a lifetime. Whether you’re an experienced road veteran or a beginning rider, select Harley-Davidson dealerships are offering riding courses for all levels. Beginners are welcome to Rider’s Edge New Rider courses presented by HD’s Academy of Motorcycling, where experts will introduce you to motorcycle safety, basic skills, and a motorcycle to practice on.

new rider

Experienced riders can enhance their skills with Rider’s Edge Skilled Rider courses and take 1-2 days to learn advanced tips and techniques that help you take control of the road.

Harley-Davidson’s Academy of Motorcycling also offers a Guide to Group Riding, a self study course, Motorcycle Boot Camp for those ready to saddle up and get on the road asap, and Garage Party events for women who are ready to discover their own life on a motorcycle.

No matter what skill level, riding courses can empower you to feel confident on the long road alone and gain knowledge before attempting those risky corners at high speeds. “Even the best can get better.”

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For more information on Rider’s Edge Motorcycle Training classes ➨

Search for classes at your local dealership ➨

Most Sought Out Motorcycles

ChopperExchange.com has a special tool that allows registered users to sign up for Buyer Alerts on motorcycles they are interested in. Buyer Alerts will send an e-mail notifying the user whenever a new bike they specified has been added to the site by a seller. These alerts allow potential buyers to never miss a deal on our site while reminding them of past deals currently still available.

We have compiled a list of 2012′s Most Popular Buyer Alerts on ChopperExchange:

  1. 2011 FLHXSE2 CVO Street Glide (Starting Price: $32,499)

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    chopperexchange.com/341412

  2. 2012 FLHXSE3 CVO Street Glide (Starting Price: $ 32,699)

    chopperexchange.com/338106

    chopperexchange.com/338106

  3. 2009 Street Glide (Starting Price: $18,999)

    chopperexchange.com/334589 - $15,695

    chopperexchange.com/334589

  4. 2012 Street Glide (Starting Price: $19,499)

    chopperexchange.com/329070 - $19,495

    chopperexchange.com/329070

  5. 2010 FLHXSE CVO Street Glide (Starting Price: $30,999)

    chopperexchange.com/301563 - $26,995

    chopperexchange.com/301563

  6. 2009 FLTRSE3 CVO Road Glide (Starting Price: $30,999)

    chopperexchange.com/337650 - $27,895

    chopperexchange.com/337650

  7. 2010 FLHX Street Glide (Starting Price: $18,999)

    chopperexchange.com/319303 - $18,499

    chopperexchange.com/319303

  8. 2010 FLHRC Road King Classic (Starting Price: $17,999)

    chopperexchange.com/342790 - $16,995

    chopperexchange.com/342790

  9. 2011 FLHX Street Glide (Starting Price: $18,999)

    chopperexchange.com/337042 - $16,987

    chopperexchange.com/337042

  10. 2011 FLHTCUSE6 CVO Ultra Classic Electra Glide (Starting Price $36,499)

    chopperexchange.com/340819 - $32,995

    chopperexchange.com/340819

By signing up for Buyer Alerts, the ChopperExchange Team can send personalized emails as new motorcycles are added to the list and you can request to have dealers contact you when they receive models you are looking to purchase.

To find out more about this feature, visit www.chopperexchange.com 

Top Harley Dealers in 2013

dnrecently published Top 100 Dealers for 2013 in North America. The selected motorcycle dealers will be showcased at the Dealer Expo in Indianapolis, IN on February 15th-17th, 2013.

  • 40% of the top 100 dealers are Harley-Davidson dealers.
  • Less than 1% of Harley-Davidson dealers made the Top 100 Dealers list.

The winning Harley-Davidson® dealers are:

  1. Harley-Davidson of Scottsdale
  2. Skip Fordyce Harley-Davidson
  3. Outpost Harley-Davidson
  4. Fort Myers Harley-Davidson
  5. Conrad’s Harley-Davidson
  6. Frieze Harley-Davidson Sales, Inc.
  7. McHenry Harley-Davidson (View Dealer’s Bikes for Sale)
  8. Woodstock Harley-Davidson (View Dealer’s Bikes for Sale)
  9. Bud’s Harley-Davidson®
  10. Rawhide Harley-Davidson® (View Dealer’s Bikes for Sale)
  11. Man O’ War Harley-Davidson® (View Dealer’s Bikes for Sale)
  12. Wildcat Harley-Davidson®
  13. Renegade Harley-Davidson®
  14. Hot Rod Harley-Davidson®
  15. Worth Harley-Davidson® (View Dealer’s Bikes for Sale)
  16. Beartooth Harley-Davidson®
  17. Seacoast Harley-Davidson®
  18. Outer Banks Harley-Davidson®
  19. Smokin’ Harley-Davidson®
  20. A.D. Farrow Co. Harley-Davidson® (View Dealer’s Bikes for Sale)
  21. Mad River Harley-Davidson®
  22. Signature Harley-Davidson®
  23. Toledo Harley-Davidson®
  24. Myers-Duren Harley-Davidson®
  25. Harley-Davidson® of Erie
  26. J&L Harley-Davidson®
  27. Boswell’s Ring of Fire Harley-Davidson®
  28. Smoky Mountain Harley-Davidson®
  29. Central Texas Harley-Davidson®
  30. Bayside Harley-Davidson®
  31. Black Wolf Harley-Davidson® (View Dealer’s Bikes for Sale)
  32. Black Bear Harley-Davidson®
  33. Green Mountain Harley-Davidson®
  34. Wilkins Harley-Davidson®
  35. Downtown Harley-Davidson® (View Dealer’s Bikes for Sale)
  36. Charlie’s Harley-Davidson®
  37. Cole Harley-Davidson®
  38. House of Harley-Davidson® (View Dealer’s Bikes for Sale)
  39. Milwaukee Harley-Davidson® (View Dealer’s Bikes for Sale)
  40. Vandervest Harley-Davidson® (View Dealer’s Bikes for Sale)

2012 Top 100 Dealers winners Adamec Harley-Davidson, Harley-Davidson of St. Augustine, Tifton Harley-Davidson, Grand Rapids Harley-Davidson, Adventure Harley-Davidson, Harley-Davidson of Wytheville, and Eastside Harley-Davidson did not make the list in 2013.