If you have not heard about Instagram by now, one may think that you live under a rock.
Instagram is a photo- and video-sharing mobile social network. It allows users to edit and upload photos and videos directly from their mobile devices, which can be viewed by their followers and non-follower Instagram users. Instagram photos and videos can also be shared on other social media websites, such as Facebook and Twitter.
Here are some very impressive facts about Instagram:
- Launched in October 2010
- Has more than 200 million active users
- 70% of users log in at least once a day
- 13% of Internet users have Instagram profiles
- 25% of Fortune 500 companies have Instagram profiles
- 43% of Top 100 Brands post daily on Instagram
- More than 50% of U.S. retailers are on Instagram
The above facts are impressive and useful for businesses interested in “branching out” and reaching potential customers via multiple social media. Since it is never a good idea to “put all your eggs in one basket”, Instagram offers another powerful alternative to online marketers who are currently using Facebook, Pinterest or Twitter to market their products/services/brands.
More specifically, Instagram is a great platform to connect and genuinely engage with current and potential customers. It allows companies and individuals to interact via sharing authentic photos and videos. It is a very powerful platform for building brand personality and lasting customer relationships.
According to the May 2014 PowerSports Business / RBC Capital Markets Q1 Dealer Survey, majority (62%) of motorcycle dealers in the U.S. did not realize an increase in customer traffic during the first three months of 2014. During the same period, a large portion (60%) of U.S. motorcycle dealers did not realize an increase in profit margins compared to 2013. This alone indicates that motorcycle dealers have a decent amount of room for improvement, and Instagram can be part of such improvement efforts.
For additional information about Instagram, feel free to contact me at firstname.lastname@example.org or 1-800-523-7274 x210.
You can also see our Instagram profile here.