This is the time of the year when it is nearing its end, holiday shopping season is on its last week, and marketing professionals are planning for 2014. This brings us to the big question; what will 2014 look like in terms of companies’ marketing efforts?
Take a look at this photo, as prepared by Pew Research Center and Deloitte in March 2013, and let your mind make some assumptions:
If you assumed that marketing is going to be even more social and mobile in 2014, you are spot on. More specifically, consumers are expected to use mobile devices, such as tablet and smartphone to consume online content and make purchases, a lot more in 2014 than during any previous year.
To succeed in 2014, every business must do the following three (3) things:
- Invest in social media ads in an effort to capture consumers’ attention while they are checking their personal accounts from their mobile devices.
- Create a mobile website to make sure that customers can easily view their products/services and make purchases from a tablet or smartphone.
- Genuinely engage with customers via social media websites in an effort to forge long-term, meaningful relationships that will weather any market storm.
If you have any questions about getting ready for 2014, feel free contact me at firstname.lastname@example.org. I will gladly answer any questions.