One Very Important Reason to Be Interesting on Facebook

Businesses are always walking the fine line between selling too much and posting interesting content on their Facebook Pages. Both are important, but too much of either one is not a good approach to social media marketing.

One of the biggest negative consequences that can result from selling too much and posting boring/irrelevant content on Facebook is loss of Page likes (fans). If your fans (likes) do not enjoy what they see from your Page in their Facebook feed, they will most likely tell Facebook to hide your posts. Even worse, they will unlike your Page.

Here is what typically happens:

You post a Facebook status and it appears in your fans’ news feed. Your fans then have the option to comment, like, or share the content you posted. Facebook also gives them the option to opt out of seeing your posts.

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If your fans decide that they do not like what you are posting on your Facebook Page, they can hide it from their News Feed with a couple of clicks.

News FeedThe scariest part is that your fans will most likely Unlike your Page if they do not like the content that you are posting. They can do this without even visiting your Page.

unlikeThe bottom line is that Facebook Likes are not free and every business should post content that will increase its Pages’ Likes and not encourage the current ones to Unlike its Faacebook Page.

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