Are You Spending Your Advertising Dollars Wisely?

We are getting closer to the end of the year, which means that 2014 advertising budget planning is also approaching. This is the time when dealerships decide how much money to spend on each advertising medium in the upcoming year. It is also a good time to step back and consider how profitable and relevant each advertising medium actually is for your business, especially if you have a small advertising budget. Going with the most traditional, which often happens to be the most expensive and least trackable, advertising media is not always the best idea. Such advertising media often drain companies’ budgets and produce very little return (ROA).

To keep things in perspective, you should take a look at a broad comparison of various advertising media, as presented with the following graphic, to decide which ones are best suited for your dealerships’ goals. Please click the comparison table to zoom in.

cost of advertisingWhile television commercials and magazine ads may be cool, they are often very expensive and produce very little sales leads. Even if they do produce sales leads, they are almost impossible to track in order to determine if a particular advertising campaign is a success.

On the other hand, as presented in the above advertising cost comparison table, for a fraction of the cost of most traditional advertising media, ChopperExchange.com, our own classifieds American V-twin motorcycle classifieds website, gives motorcycle dealers the opportunity to reach a national American V-twin motorcycle rider base and track all online sales leads. Dealers who are interested in maximizing the return on their advertising budgets cannot go wrong with ChopperExchange.

The bottom line is that each dealer should carefully consider each advertising medium’s cost, reach, and sales generation potential. It is sometimes the less expensive options, such as e-mail marketing and online classifieds, that bring the most bang for your buck.

To learn more about ChopperExchange dealer accounts, please visit our Dealer Advertising Information Page or contact us at info@chopperexchange.com.

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