According to the question polls recently conducted on the ChopperExchange Facebook Page, majority of motorcycle riders attend at least one dealership event per month.
Dealership events present motorcycle riders to connect with others who are part of the biker lifestyle and also check out any new bikes, apparel, and accessories available at the dealership.
While events appear to focus on the “fun” and “community” aspects of the biker lifestyle, they also present motorcycle dealers with the opportunity to build long-term relationships with customers and market their products/services.
Events offer win-win experiences for customers and dealerships.
Here are a few useful and practical tips for dealers who are interested in successfully marketing and hosting events at their store:
BONUS: ChopperExchange offers FREE Facebook event promotion posts for dealers who have an account with us.
Feel free to contact me at 1-800-523-7274 or firstname.lastname@example.org if you have any questions about hosting and promoting your next event.