Can Social Media Be Used to Sell Motorcycles?

Let’s face it. No matter how much we all complain about social media fatigue, deep down, we cannot get enough of Facebook, Twitter, Pinterest, Instagram, and other similar sites.

But…can social media be used to sell motorcycles?

While a good chunk of the social media activity consists of users’ post about daily activities and interactions with friends, it also includes interactions with companies/brands, searches for goods/services, company/product feedback, and shopping. Yes, shopping. People use Facebook, Twitter, YouTube, and Pinterest to buy products and services.

  • 23% of Facebook users check their account 5 or more times every day.
  • 80% of Facebook users prefer to connect with brands on Facebook.
  • 83% of social media users walk away from a purchase after a bad experience.
  • 77% of B2C companies and 43% B2B companies acquired customers from Facebook in 2012.
  • 34% of marketers generated leads via Twitter in 2012.
  • 85% of U.S. shoppers search for items online before making a purchase.

Below is a screen capture of a motorcycle we posted on the ChopperExchange.com Facebook Page on January, 27th, 2013. This single post had 2,319 likes, 411 shares, and 28 comments in a few hours. The best part is that the bike was purchased by one of our Facebook followers (fans) the next day (see her comment highlighted in yellow below).

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Social media is changing online shopping and shopping in general. Shoppers have more options more than ever before, and are in charge of their shopping experiences. Companies no longer can afford to ignore customer complaints/demands because it can lead to serious social media backlash.

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