How To Gain More Ad Exposure With A Facebook Status Upgrade

FB Exposure

If you’re looking to get even more exposure for your motorcycle listed for sale on ChopperExchange.com, you should consider purchasing one of our Facebook Status Upgrades. We offer a regional status upgrade (additional $47) and a national status upgrade (additional $147).

Your motorcycle listing will be posted as a status update on our ChopperExchange Facebook Page with more than 600,000 American V-twin bikers. The post includes a large photo of your motorcycle, brief bike description, direct link to the listing, and a method of contact should one of our followers be interested in your bike.

The post will appear in our Fans’ Facebook News Feed, and you can choose between having it displayed nationwide (national) or in your geographic area (regional). This is a great way to bring social media exposure to your motorcycle at a very affordable price.

Below is an example of how the Facebook Status Update post may look:

FB Post ExampleIf you’re interested in purchasing a Facebook Status Update for your ChopperExchange.com listing, simply login to your account and select the “Facebook Status Update” link in the list of upgrades that we offer. Then you’ll be promoted to select either the regional or national upgrade. Select the option you choose by pressing the yellow buttons that will appear at the top of the Facebook Status Update prompt page, then continue on to the checkout page.

Listing Upgrades List

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

How to Sell to Your Existing Customers on Facebook

As most motorcycle dealers across the nation, you probably have a substantial list of individuals who have purchased from or visited your dealership in the past; your customers. This is a sacred list. It is essentially a gold mine of future sales.

What if we tell you that you can utilize your current customer list to create super targeted Facebook Newsfeed ad campaigns with offerings just for individuals who have a relationship with your dealership? If that is not tempting enough, Facebook also allows advertisers to create “lookalike” audiences that are similar to their current customer base. This is great from advertisers who are interested in acquiring new customers.

Facebook Newsfeed ads then show in the target audiences’ Newsfeed on desktops and mobile devices. The ads are large and can contain a good amount of text. Each ad is also accompanied by a website link of the advertiser’s choice.

Below are two examples of Facebook Newsfeed ads. Ads similar to this can be created and shown just to individuals on your current customer list and/or a lookalike audience.

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Feel free to contact us at info@chopperexchange.com, if you are interested in learning more about custom audience advertising on Facebook. We are always happy to help.

Hot Rides of August & September

Hot Rides

ChopperExchange.com has been busy these last few months as riders are looking to sell their motorcycles before the riding season ends. We have selected our Top 10 favorite bikes that were listed recently and are currently still for sale. We have seen a variety of Harley-Davidson motorcycles, as well as other custom built bobbers and choppers.

All of these gorgeous motorcycles are still for sale, so please feel free to click on each of the images below for individual bike details and seller contact information. Enjoy!

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1983 Harley-Davidson FLHT Electra Glide – Click image for full listing details.

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2002 Harley-Davidson FLHRC Road King Classic – Click image for full listing details.

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2003 Harley-Davidson FLSTS Heritage Springer – Click image for full listing details.

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1995 Harley-Davidson FXDL Dyna Low Rider – Click image for full listing details.

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2000 Harley-Davidson FLSTF Fat Boy – Click image for full listing details.

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2013 Custom Bobber – Click image for full listing details.

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2008 S.I.C Choppers Custom Chopper – Click image for full listing details.

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2003 Iron Eagle Motorcycles Predator – Click image for full listing details.

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2004 Harley-Davidson FLSTCI Heritage Softail Classic – Click image for full listing details.

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2011 Harley-Davidson FLHX Street Glide – Click image for full listing details.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for20% off any listing option at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Do You Know Who Your Most Valuable Customers Are?

Photo Taken By Andrei Medvedev / Shutterstock.com

Photo Taken By Andrei Medvedev / Shutterstock.com

According to Harley-Davidson, motorcycle dealers spend between $300 and $400 in advertising per walk-in customer. While this is a sizable investment, most dealers continue to struggle with customer relationship, sales leads and sales staff performance management.

For example, a lot of motorcycle dealers still use paper records of customer traffic and sales, which is a serious impediment to robust customer relationship management, sales and overall operations. What is even more concerning that a lot of dealers do not even know the true value of their customers. To take this even further, a lot of dealers do not know who their most valuable customers are.

Motorcycle dealers who have realized how important it is to know who their most valuable customers are have also realized that the amount of money that customers spend is no longer the most important attribute that defines the value of their customers. Instead, such dealers focus on customers’ influence in their social circles, engagement with the brand, and advocacy on behalf of the brand.

Dealers now have the ability to see who responds to their marketing messages, which allows them to segment and more accurately value their customers. At the heart of this are trust and customer data, which can be gathered via:

  1. Relationship building
  2. Content personalization
  3. Smart engagement
  4. Predictive analytics

The bottom line is that people do not buy from companies, they buy from people. For people to trust a brand/company, they must feel valued and understood. For brands/companies to value and understand people, they must take the time to carefully collect and study data about their customers. Companies must know the true value of their customers, and furthermore determine which customers are the most valuable. This allows companies to appropriately tailor their marketing efforts to meet each customer’s needs and maximize the bottom line.

How To Gain More Ad Exposure With Listing Upgrades

STAND OUT!

To gain more exposure for your listing on ChopperExchange, please consider purchasing some of our listing upgrades. These upgrades will help your bike stand out from the others listed on our website and help grab the attention of more serious buyers.

The available upgrades are:

  • Showcase of the Month ($60)
  • Featured Listing ($30)
  • Highlighted Listing ($20)
  • Homepage Exposure ($10/day)
  • Facebook Regional Status ($47)
  • Facebook National Status ($147)

You can either purchase these upgrades during the creation of your listing (you’ll be prompted before the checkout page to select which upgrade you’d like to purchase) or after you’ve created a listing and are logged in to your account (see image below). These are all one-time fees that will last through the duration of the listing option that you’ve purchased, with exception to the Showcase of the Month (which lasts 30 days) and Homepage Exposure (which lasts 24 hours).Listing Upgrades

  • Showcase of the Month
    Your motorcycle appears in a Showcase of the Month area on every search page. That means that your motorcycle will be seen by all buyers searching for motorcycles on ChopperExchange. Showcase of the Month motorcycles are rotated every 7 seconds to make sure that each one gets equal amount of exposure.
  • Featured Listing
    Your motorcycle appears at the beginning (top) of search results with a dark outline around it anytime someone searches for any of the criteria that match your motorcycle’s description. This is an ideal upgrade for popular motorcycle models. It prevents the motorcycle from being buried in other listings in its category. This feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Highlighted Listing
    Your motorcycle listing appears highlighted in yellow in the search results. The yellow highlighting makes it stand out from other listings and grabs the potential buyers’ attention. Highlighted Listing feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Homepage Exposure
    Your bike will appear on the Home page of ChopperExchange.com the day it is listed under the “Recent Listings” header. It will keep moving down the page as more bikes are listed. Additional Home Page Exposure can be purchased in 24 hour increments from your online account throughout the entire life of your listing.
  • Facebook Regional & National Statuses
    Your motorcycle listing is posted as a status update on our ChopperExchange Facebook Page with more than 500,000 American V-twin motorcycle enthusiasts. The post includes a large photo of your motorcycle, description, and a direct link to the listing. It appears in our Fans’ news feed and you can choose between having it displayed nationwide or in your geographic area. This is a great way to bring social media exposure to your motorcycle at a very affordable price.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Hot Rides of June and July

ChopperExchange

With Summer kicking off, we have had a busy few weeks here at ChopperExchange.com. We have selected our top 10 favorite bikes that were listed recently and are currently still for sale. We have seen a variety of Harley-Davidson, Big Dog, American IronHorse, and other custom builds as well.

All of these gorgeous motorcycles are still for sale, so please feel free to click on each of the images below for individual bike details and seller contact information. Enjoy!

1

2007 Harley-Davidson Custom Road King – Click image for full listing details.

2

2009 Custom Pro Street – Click image for full listing details.

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2004 American IronHorse Texas Chopper – Click image for full listing details.

3

2008 Big Dog Ridgeback – Click image for full listing details.

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2009 Harley-Davidson Sportster 1200 Custom – Click image for full listing details.

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2007 Harley-Davidson Road King Custom – Click image for full listing details.

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2009 Big Dog Wolf – Click image for full listing details.

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1997 Harley-Davidson Road King – Click image for full listing details.

9

2013 Orange County Choppers Original Softail – Click image for full listing details.

10

2005 Echelon built by Robert Brown – Click image for full listing details.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Commerce Revolution: What Online Shoppers Want

Last month, I had the opportunity to attend the 2014 Internet Retailer Conference and Exhibition (IRCE) in Chicago.

In addition to meeting many cool and innovative e-commerce companies, I also attended several very informational and eye-opening lectures by various industry leaders. One of the lectures was Connected Commerce: The New Opportunity for Retailers in an Evolving Retail Environment, presented by eBay, Inc.’s President and CEO, John Donahoe.

Mr. Donahoe underscored 5 important points for e-commerce businesses who want to make online shoppers happy and keep them coming back for more:

  1. Online consumers just want to shop. They do not care about the background infrastructure of the website as long as it works and it is easy to find the products/services they are looking for. Shopping should be seamless.
  2. Businesses must give online shoppers choices.
  3. Attentive online service and help is a non-negotiable.
  4. The return/exchange process must be super easy and free.
  5. Consumer personalization is still in its early stages. No online retailer has truly mastered it or cracked the nut of true personalization, which means that everyone has lots of room for improvement.

Finally, Mr. Donahoe stated that the commerce revolution has not, contrary to popular belief, ushered in the end of offline retail. In fact, offline retail is not dead at all. It is actually still a strong source of revenue for many retailers when properly integrated with online shopping options.

IRCE2014

 

How To Make Your Listing Stand Out With A Fair Asking Price

How To Set A Fair Asking Price For Your Motorcycle | Blog.ChopperExchange.com

Earlier this year, we wrote blog posts expressing the importance of great photos (http://bit.ly/SellingTip1) and a good bike description (http://bit.ly/SellingTip2) to help your listing stand out to potential buyers. This month we want to offer you tips on how to price your motorcycle fairly to help your bike sell faster.

DO YOUR RESEARCH:
Even with great photos and description, your asking price is what is really going to sell your motorcycle. You should first do some research before pricing your motorcycle. We suggest looking up your bike’s Kelley Blue Book and NADA Guides values first. These values will give you the average retail value of your motorcycle. When a potential buyer is shopping online, they first look up the KBB and NADA values of the bike they want to buy. You want to try and price your bike around these values, because buyers compare these values to your asking price.

If your bike is 100% custom and cannot be found on Kelley Blue Book or NADA Guides, you should contact the builder to find the value of the motorcycle.

Another way to research asking prices is by using our FREE Bike Price Report feature on ChopperExchange.com. This price report compares other similar motorcycles on our website and the prices they have sold for.

A third tool to use to help price your motorcycle is the “Similar Motorcycles” box on each listing on ChopperExchange.com (see image below). This box shows all of the other motorcycles that match by year, make, and model currently listed for sale on ChopperExchange and arranges their asking prices from highest to lowest. It allows you to click through each listing displayed and compare the other bikes for sale that match your year, make, and model on our website.

SimilarMotorcycles

ADD-ONS AND UPGRADES:
You should also consider any accessories and upgrades that you have added-on to your motorcycle. Make a list of them on your ad with the cost of each individual part for potential buyers to know their value. Also mention in the ad if the original stock parts are included with the bike.

You may want to consider selling your extras separately. Buyers might want to customize the bike in their own unique way, so what may seem very valuable and appealing to you, could be something this buyer would end up wanting to replace. Your bike might sell faster if you decided to sell your extras separately.

BE REALISTIC:
Be prepared for buyers to try and negotiate price with you. You might even get a few low-ball offers. We suggest not adding the word “firm” to your price description because it sounds intimidating and deters buyers from contacting you. Everyone wants to negotiate. It is best to list a price description that says “negotiable”, “or best offer”, or something that lets buyers know that you are willing to work with them.

For more help on pricing your motorcycle, please feel free to call us at 1-800-523-7274 or email info@chopperexchange.com. We are available to speak with you Monday-Friday from 8am-5pm (EST).

Use Instagram to Attract and Engage Customers

If you have not heard about Instagram by now, one may think that you live under a rock.

Instagram is a photo- and video-sharing mobile social network. It allows users to edit and upload photos and videos directly from their mobile devices, which can be viewed by their followers and non-follower Instagram users. Instagram photos and videos can also be shared on other social media websites, such as Facebook and Twitter.

Here are some very impressive facts about Instagram:

  • Launched in October 2010
  • Has more than 200 million active users
  • 70% of users log in at least once a day
  • 13% of Internet users have Instagram profiles
  • 25% of Fortune 500 companies have Instagram profiles
  • 43% of Top 100 Brands post daily on Instagram
  • More than 50% of U.S. retailers are on Instagram

The above facts are impressive and useful for businesses interested in “branching out” and reaching potential customers via multiple social media. Since it is never a good idea to “put all your eggs in one basket”, Instagram offers another powerful alternative to online marketers who are currently using Facebook, Pinterest or Twitter to market their products/services/brands.

More specifically, Instagram is a great platform to connect and genuinely engage with current and potential customers. It allows companies and individuals to interact via sharing authentic photos and videos. It is a very powerful platform for building brand personality and lasting customer relationships.

According to the May 2014 PowerSports Business / RBC Capital Markets Q1 Dealer Survey, majority (62%) of motorcycle dealers in the U.S. did not realize an increase in customer traffic during the first three months of 2014. During the same period, a large portion (60%) of U.S. motorcycle dealers did not realize an increase in profit margins compared to 2013. This alone indicates that motorcycle dealers have a decent amount of room for improvement, and Instagram can be part of such improvement efforts.

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For additional information about Instagram, feel free to contact me at mirela@chopperexchange.com or 1-800-523-7274 x210.

You can also see our Instagram profile here.

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Hot Rides of April & May

Riding season is in full swing here at ChopperExchange.com. We’ve had a big increase in new listings added to our site over the last couple of months and have seen some beautiful bikes that our customers have decided to sell. They are sad to let their babies go, but we are sure that they will find good homes. You may be the right person to give one of these beauties her forever home!

All of the gorgeous bikes listed below are FOR SALE buy our private sellers on ChopperExchange.com. You can click on each photo to be taken to their full listings to see more photos, bike specifications, and the seller’s contact information if you’re interested in purchasing their bike.

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If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.