Do You Know Who Your Most Valuable Customers Are?

Photo Taken By Andrei Medvedev / Shutterstock.com

Photo Taken By Andrei Medvedev / Shutterstock.com

According to Harley-Davidson, motorcycle dealers spend between $300 and $400 in advertising per walk-in customer. While this is a sizable investment, most dealers continue to struggle with customer relationship, sales leads and sales staff performance management.

For example, a lot of motorcycle dealers still use paper records of customer traffic and sales, which is a serious impediment to robust customer relationship management, sales and overall operations. What is even more concerning that a lot of dealers do not even know the true value of their customers. To take this even further, a lot of dealers do not know who their most valuable customers are.

Motorcycle dealers who have realized how important it is to know who their most valuable customers are have also realized that the amount of money that customers spend is no longer the most important attribute that defines the value of their customers. Instead, such dealers focus on customers’ influence in their social circles, engagement with the brand, and advocacy on behalf of the brand.

Dealers now have the ability to see who responds to their marketing messages, which allows them to segment and more accurately value their customers. At the heart of this are trust and customer data, which can be gathered via:

  1. Relationship building
  2. Content personalization
  3. Smart engagement
  4. Predictive analytics

The bottom line is that people do not buy from companies, they buy from people. For people to trust a brand/company, they must feel valued and understood. For brands/companies to value and understand people, they must take the time to carefully collect and study data about their customers. Companies must know the true value of their customers, and furthermore determine which customers are the most valuable. This allows companies to appropriately tailor their marketing efforts to meet each customer’s needs and maximize the bottom line.

How To Gain More Ad Exposure With Listing Upgrades

STAND OUT!

To gain more exposure for your listing on ChopperExchange, please consider purchasing some of our listing upgrades. These upgrades will help your bike stand out from the others listed on our website and help grab the attention of more serious buyers.

The available upgrades are:

  • Showcase of the Month ($60)
  • Featured Listing ($30)
  • Highlighted Listing ($20)
  • Homepage Exposure ($10/day)
  • Facebook Regional Status ($47)
  • Facebook National Status ($147)

You can either purchase these upgrades during the creation of your listing (you’ll be prompted before the checkout page to select which upgrade you’d like to purchase) or after you’ve created a listing and are logged in to your account (see image below). These are all one-time fees that will last through the duration of the listing option that you’ve purchased, with exception to the Showcase of the Month (which lasts 30 days) and Homepage Exposure (which lasts 24 hours).Listing Upgrades

  • Showcase of the Month
    Your motorcycle appears in a Showcase of the Month area on every search page. That means that your motorcycle will be seen by all buyers searching for motorcycles on ChopperExchange. Showcase of the Month motorcycles are rotated every 7 seconds to make sure that each one gets equal amount of exposure.
  • Featured Listing
    Your motorcycle appears at the beginning (top) of search results with a dark outline around it anytime someone searches for any of the criteria that match your motorcycle’s description. This is an ideal upgrade for popular motorcycle models. It prevents the motorcycle from being buried in other listings in its category. This feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Highlighted Listing
    Your motorcycle listing appears highlighted in yellow in the search results. The yellow highlighting makes it stand out from other listings and grabs the potential buyers’ attention. Highlighted Listing feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Homepage Exposure
    Your bike will appear on the Home page of ChopperExchange.com the day it is listed under the “Recent Listings” header. It will keep moving down the page as more bikes are listed. Additional Home Page Exposure can be purchased in 24 hour increments from your online account throughout the entire life of your listing.
  • Facebook Regional & National Statuses
    Your motorcycle listing is posted as a status update on our ChopperExchange Facebook Page with more than 500,000 American V-twin motorcycle enthusiasts. The post includes a large photo of your motorcycle, description, and a direct link to the listing. It appears in our Fans’ news feed and you can choose between having it displayed nationwide or in your geographic area. This is a great way to bring social media exposure to your motorcycle at a very affordable price.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Hot Rides of June and July

ChopperExchange

With Summer kicking off, we have had a busy few weeks here at ChopperExchange.com. We have selected our top 10 favorite bikes that were listed recently and are currently still for sale. We have seen a variety of Harley-Davidson, Big Dog, American IronHorse, and other custom builds as well.

All of these gorgeous motorcycles are still for sale, so please feel free to click on each of the images below for individual bike details and seller contact information. Enjoy!

1

2007 Harley-Davidson Custom Road King – Click image for full listing details.

2

2009 Custom Pro Street – Click image for full listing details.

4

2004 American IronHorse Texas Chopper – Click image for full listing details.

3

2008 Big Dog Ridgeback – Click image for full listing details.

5

2009 Harley-Davidson Sportster 1200 Custom – Click image for full listing details.

6

2007 Harley-Davidson Road King Custom – Click image for full listing details.

7

2009 Big Dog Wolf – Click image for full listing details.

8

1997 Harley-Davidson Road King – Click image for full listing details.

9

2013 Orange County Choppers Original Softail – Click image for full listing details.

10

2005 Echelon built by Robert Brown – Click image for full listing details.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Commerce Revolution: What Online Shoppers Want

Last month, I had the opportunity to attend the 2014 Internet Retailer Conference and Exhibition (IRCE) in Chicago.

In addition to meeting many cool and innovative e-commerce companies, I also attended several very informational and eye-opening lectures by various industry leaders. One of the lectures was Connected Commerce: The New Opportunity for Retailers in an Evolving Retail Environment, presented by eBay, Inc.’s President and CEO, John Donahoe.

Mr. Donahoe underscored 5 important points for e-commerce businesses who want to make online shoppers happy and keep them coming back for more:

  1. Online consumers just want to shop. They do not care about the background infrastructure of the website as long as it works and it is easy to find the products/services they are looking for. Shopping should be seamless.
  2. Businesses must give online shoppers choices.
  3. Attentive online service and help is a non-negotiable.
  4. The return/exchange process must be super easy and free.
  5. Consumer personalization is still in its early stages. No online retailer has truly mastered it or cracked the nut of true personalization, which means that everyone has lots of room for improvement.

Finally, Mr. Donahoe stated that the commerce revolution has not, contrary to popular belief, ushered in the end of offline retail. In fact, offline retail is not dead at all. It is actually still a strong source of revenue for many retailers when properly integrated with online shopping options.

IRCE2014

 

How To Make Your Listing Stand Out With A Fair Asking Price

How To Set A Fair Asking Price For Your Motorcycle | Blog.ChopperExchange.com

Earlier this year, we wrote blog posts expressing the importance of great photos (http://bit.ly/SellingTip1) and a good bike description (http://bit.ly/SellingTip2) to help your listing stand out to potential buyers. This month we want to offer you tips on how to price your motorcycle fairly to help your bike sell faster.

DO YOUR RESEARCH:
Even with great photos and description, your asking price is what is really going to sell your motorcycle. You should first do some research before pricing your motorcycle. We suggest looking up your bike’s Kelley Blue Book and NADA Guides values first. These values will give you the average retail value of your motorcycle. When a potential buyer is shopping online, they first look up the KBB and NADA values of the bike they want to buy. You want to try and price your bike around these values, because buyers compare these values to your asking price.

If your bike is 100% custom and cannot be found on Kelley Blue Book or NADA Guides, you should contact the builder to find the value of the motorcycle.

Another way to research asking prices is by using our FREE Bike Price Report feature on ChopperExchange.com. This price report compares other similar motorcycles on our website and the prices they have sold for.

A third tool to use to help price your motorcycle is the “Similar Motorcycles” box on each listing on ChopperExchange.com (see image below). This box shows all of the other motorcycles that match by year, make, and model currently listed for sale on ChopperExchange and arranges their asking prices from highest to lowest. It allows you to click through each listing displayed and compare the other bikes for sale that match your year, make, and model on our website.

SimilarMotorcycles

ADD-ONS AND UPGRADES:
You should also consider any accessories and upgrades that you have added-on to your motorcycle. Make a list of them on your ad with the cost of each individual part for potential buyers to know their value. Also mention in the ad if the original stock parts are included with the bike.

You may want to consider selling your extras separately. Buyers might want to customize the bike in their own unique way, so what may seem very valuable and appealing to you, could be something this buyer would end up wanting to replace. Your bike might sell faster if you decided to sell your extras separately.

BE REALISTIC:
Be prepared for buyers to try and negotiate price with you. You might even get a few low-ball offers. We suggest not adding the word “firm” to your price description because it sounds intimidating and deters buyers from contacting you. Everyone wants to negotiate. It is best to list a price description that says “negotiable”, “or best offer”, or something that lets buyers know that you are willing to work with them.

For more help on pricing your motorcycle, please feel free to call us at 1-800-523-7274 or email info@chopperexchange.com. We are available to speak with you Monday-Friday from 8am-5pm (EST).

Use Instagram to Attract and Engage Customers

If you have not heard about Instagram by now, one may think that you live under a rock.

Instagram is a photo- and video-sharing mobile social network. It allows users to edit and upload photos and videos directly from their mobile devices, which can be viewed by their followers and non-follower Instagram users. Instagram photos and videos can also be shared on other social media websites, such as Facebook and Twitter.

Here are some very impressive facts about Instagram:

  • Launched in October 2010
  • Has more than 200 million active users
  • 70% of users log in at least once a day
  • 13% of Internet users have Instagram profiles
  • 25% of Fortune 500 companies have Instagram profiles
  • 43% of Top 100 Brands post daily on Instagram
  • More than 50% of U.S. retailers are on Instagram

The above facts are impressive and useful for businesses interested in “branching out” and reaching potential customers via multiple social media. Since it is never a good idea to “put all your eggs in one basket”, Instagram offers another powerful alternative to online marketers who are currently using Facebook, Pinterest or Twitter to market their products/services/brands.

More specifically, Instagram is a great platform to connect and genuinely engage with current and potential customers. It allows companies and individuals to interact via sharing authentic photos and videos. It is a very powerful platform for building brand personality and lasting customer relationships.

According to the May 2014 PowerSports Business / RBC Capital Markets Q1 Dealer Survey, majority (62%) of motorcycle dealers in the U.S. did not realize an increase in customer traffic during the first three months of 2014. During the same period, a large portion (60%) of U.S. motorcycle dealers did not realize an increase in profit margins compared to 2013. This alone indicates that motorcycle dealers have a decent amount of room for improvement, and Instagram can be part of such improvement efforts.

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For additional information about Instagram, feel free to contact me at mirela@chopperexchange.com or 1-800-523-7274 x210.

You can also see our Instagram profile here.

cexinsta

 

Hot Rides of April & May

Riding season is in full swing here at ChopperExchange.com. We’ve had a big increase in new listings added to our site over the last couple of months and have seen some beautiful bikes that our customers have decided to sell. They are sad to let their babies go, but we are sure that they will find good homes. You may be the right person to give one of these beauties her forever home!

All of the gorgeous bikes listed below are FOR SALE buy our private sellers on ChopperExchange.com. You can click on each photo to be taken to their full listings to see more photos, bike specifications, and the seller’s contact information if you’re interested in purchasing their bike.

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If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

How To Make Your Listing Stand Out With A Good Bike Description

Back in February, we wrote a blog post expressing the importance of having great photos of your motorcycle to make your online listing stand out. You can read that blog post here => http://bit.ly/SellingTip1. This month, we want to help your listing stand out by describing the benefits of writing a good bike description.

When looking at an online listing, potential buyers want to know everything about the item they’re considering to purchase, especially when it’s a big ticket item like a motorcycle. This is your chance to win them over with great sales pitch. Being the owner, you are your own expert of the bike your selling.

ChopperExchange ads have no limit to how long a bike description can be, so you can be as detailed as possible. Potential buyers, however, do not want to read a novel when looking at a listing. Be sure to space out paragraphs, avoid run-on sentences, and include bullet points and lists when mentioning the bike’s features. This helps make it easier for the buyers to read and immediately find what they’re looking for on the listing, rather than spending too much time and straining their eyes reading one long paragraph.

Some important things to include in your bike description are:

  • The year, make, model, mileage, and asking price of the bike. Especially if it’s a custom bike or has a rebuilt engine. If that’s the case, then you want to include the year it was titled, the year of the frame, and the mileage on the motor. This information should also match what is listed on the title of the motorcycle.
  • Whether or not you’re the original owner of the bike and if the bike has a clean title.
  • The features of the bike. Describe the bike in full detail. Include: the size of the engine, if it has ABS brakes on it, all of the bike’s upgrades (exhaust pipes, engine guard, air breather, etc.) and extras (windshield, security system, chrome, seat, stereo, floorboards, sissy-bar, etc.) that might have been added onto it. The more you list, the more attractive your bike looks, and the more likely a serious buyer will be willing to contact you.
  • The bike’s condition, maintenance, and storage. You should disclose if there are any scratches on the bike (along with photos). It’s also a good idea to mention if it recently had any type of tune-up or oil change. You can mention if it’s been stored in your garage year round, or if it’s currently in a winter storage facility.
  • The reason you’re selling the bike. Some people like to know the reason you’re selling such a great bike like yours. Without sounding too gloomy and depressing, you can briefly mention the reason you’re selling your motorcycle; whether it be that you have too many bikes and can’t ride them all, want to upgrade to another bike model, or for another reason. This also helps the potential buyer connect with you, which can make them feel more comfortable contacting you if they’re interested.
  • Shipping options. The asking price and selling options are completely up to what you’re willing to accept. If you’re willing to negotiate, then you can mention that in the description. You should also mention whether or not you’re willing to help transport the bike or split shipping costs. You can get a shipping quote here => http://bit.ly/MotorcycleShipping.
  • Payment and financing options. Let the potential buyer know if you’re open to accepting a check payment, escrow, or prefer to deal with strictly cash. We do not recommend using PayPal or wire transfers. A lot of local dealerships also offer “rider-to-rider” financing options if you’re willing to make that an option for the buyer. You can find more payment protection tips here => http://bit.ly/PaymentProtection.

Here are a couple examples of GOOD bike descriptions:
(Click to enlarge & see full listing)
446158 422740

Here are a couple examples of NOT SO GOOD bike descriptions:
(Click to enlarge & see full listing)
445341 445969

Please feel free to contact us at info@chopperexchange.com or (800) 523-7274 if you would like more tips on helping your listing stand out.

Is Your Website User and Mobile Device Friendly?

According to the Pew Internet and American Life Project, 63% of adult cell phone owners use their cell phones to access the Internet. This is huge! This statistics alone should be enough to prompt business owners to think about the usability of their website. More specifically, this is a clear indicator that businesses have to make sure that their websites are easy to use and mobile device friendly.

As defined by Marketing Insights, “usability is the effectiveness, efficiency and satisfaction of using a particular device or service to achieve a certain goal…it is very much about getting from point A to point B and less about what happens in the middle.”

A business may have the most beautiful website, but its customers will deem it useless if it does not enable them to easily find what they are searching for or if it is not compatible with the device they are using. Unique graphics, videos, and other effects may look cool, but website users may perceive them as clutter and annoyance if it is difficult to find the company’s products and/or services.

This is an example of a website with a very busy/cluttered Home page.cc trader

The current popularity of mobile devices has prompted successful businesses to simplify their websites. They are opting for simple and easily accessible rather than flashy and opulent website designs. For example, while your website designer may think that fire flames and revving motorcycles may be cool, such features will most likely not be visible on most mobile devices and will therefore make your website look broken.

To keep things simple, businesses should always keep in mind that today’s online consumers are expecting websites to be clean, crisp and easy. Everything else is unnecessary and probably a waste of time and money.

We try to keep our website’s Home page as simple as possible.cex home

If you are a motorcycle dealership, your website’s primary goal should be to effectively showcase all currently available motorcycles, parts, apparel, and accessories for sale. You also want to make sure that online shoppers can easily contact your sales staff for additional information and learn about any financing options. And, if you really want to do everything right, you should also have an easy way to capture your website visitors’ name and e-mail address for later follow-up. While event photos and employee biographies are great tools for making your dealership stand out, such sections of the website should be less prominent.

5 THINGS EVERY BUSINESS MUST DO IN 2014

  1. Remove unnecessary clutter from the Home page of its website and replace it with the most important items that its customers will be looking for.
  2. Build a mobile version of its website.
  3. Collect website visitors’ name and e-mail address, and use automated e-mail marketing services, such as AWeber and Infusionsoft, to follow up at a later time.
  4. Regularly update the products/services and other information available on its website to make sure that customers are not finding outdated information.
  5. Designate specific employees to be responsible for interacting with online customers and providing prompt responses.

We hope that the above suggestions give you some ideas and help you have a prosperous 2014. Feel free to contact us at info@chopperexchange.com with any questions or for additional information.

Hot Rides of February & March

With the first day of Spring quickly approaching, we thought we’d showcase some of the baddest looking bikes listed on ChopperExchange over the last two months. These beautiful bikes are listed all over the United States by our private sellers. It’s time to get these babies out of winter storage, revved up, and out riding. We wish you all a great riding season!

These motorcycles are currently still for sale, so feel free to click each of the photos below to view the full listing for each bike along with their seller’s contact information.

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