How To Make Your Listing Stand Out With A Good Bike Description

Back in February, we wrote a blog post expressing the importance of having great photos of your motorcycle to make your online listing stand out. You can read that blog post here => This month, we want to help your listing stand out by describing the benefits of writing a good bike description.

When looking at an online listing, potential buyers want to know everything about the item they’re considering to purchase, especially when it’s a big ticket item like a motorcycle. This is your chance to win them over with great sales pitch. Being the owner, you are your own expert of the bike your selling.

ChopperExchange ads have no limit to how long a bike description can be, so you can be as detailed as possible. Potential buyers, however, do not want to read a novel when looking at a listing. Be sure to space out paragraphs, avoid run-on sentences, and include bullet points and lists when mentioning the bike’s features. This helps make it easier for the buyers to read and immediately find what they’re looking for on the listing, rather than spending too much time and straining their eyes reading one long paragraph.

Some important things to include in your bike description are:

  • The year, make, model, mileage, and asking price of the bike. Especially if it’s a custom bike or has a rebuilt engine. If that’s the case, then you want to include the year it was titled, the year of the frame, and the mileage on the motor. This information should also match what is listed on the title of the motorcycle.
  • Whether or not you’re the original owner of the bike and if the bike has a clean title.
  • The features of the bike. Describe the bike in full detail. Include: the size of the engine, if it has ABS brakes on it, all of the bike’s upgrades (exhaust pipes, engine guard, air breather, etc.) and extras (windshield, security system, chrome, seat, stereo, floorboards, sissy-bar, etc.) that might have been added onto it. The more you list, the more attractive your bike looks, and the more likely a serious buyer will be willing to contact you.
  • The bike’s condition, maintenance, and storage. You should disclose if there are any scratches on the bike (along with photos). It’s also a good idea to mention if it recently had any type of tune-up or oil change. You can mention if it’s been stored in your garage year round, or if it’s currently in a winter storage facility.
  • The reason you’re selling the bike. Some people like to know the reason you’re selling such a great bike like yours. Without sounding too gloomy and depressing, you can briefly mention the reason you’re selling your motorcycle; whether it be that you have too many bikes and can’t ride them all, want to upgrade to another bike model, or for another reason. This also helps the potential buyer connect with you, which can make them feel more comfortable contacting you if they’re interested.
  • Shipping options. The asking price and selling options are completely up to what you’re willing to accept. If you’re willing to negotiate, then you can mention that in the description. You should also mention whether or not you’re willing to help transport the bike or split shipping costs. You can get a shipping quote here =>
  • Payment and financing options. Let the potential buyer know if you’re open to accepting a check payment, escrow, or prefer to deal with strictly cash. We do not recommend using PayPal or wire transfers. A lot of local dealerships also offer “rider-to-rider” financing options if you’re willing to make that an option for the buyer. You can find more payment protection tips here =>

Here are a couple examples of GOOD bike descriptions:
(Click to enlarge & see full listing)
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Here are a couple examples of NOT SO GOOD bike descriptions:
(Click to enlarge & see full listing)
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Please feel free to contact us at or (800) 523-7274 if you would like more tips on helping your listing stand out.

Is Your Website User and Mobile Device Friendly?

According to the Pew Internet and American Life Project, 63% of adult cell phone owners use their cell phones to access the Internet. This is huge! This statistics alone should be enough to prompt business owners to think about the usability of their website. More specifically, this is a clear indicator that businesses have to make sure that their websites are easy to use and mobile device friendly.

As defined by Marketing Insights, “usability is the effectiveness, efficiency and satisfaction of using a particular device or service to achieve a certain goal…it is very much about getting from point A to point B and less about what happens in the middle.”

A business may have the most beautiful website, but its customers will deem it useless if it does not enable them to easily find what they are searching for or if it is not compatible with the device they are using. Unique graphics, videos, and other effects may look cool, but website users may perceive them as clutter and annoyance if it is difficult to find the company’s products and/or services.

This is an example of a website with a very busy/cluttered Home trader

The current popularity of mobile devices has prompted successful businesses to simplify their websites. They are opting for simple and easily accessible rather than flashy and opulent website designs. For example, while your website designer may think that fire flames and revving motorcycles may be cool, such features will most likely not be visible on most mobile devices and will therefore make your website look broken.

To keep things simple, businesses should always keep in mind that today’s online consumers are expecting websites to be clean, crisp and easy. Everything else is unnecessary and probably a waste of time and money.

We try to keep our website’s Home page as simple as possible.cex home

If you are a motorcycle dealership, your website’s primary goal should be to effectively showcase all currently available motorcycles, parts, apparel, and accessories for sale. You also want to make sure that online shoppers can easily contact your sales staff for additional information and learn about any financing options. And, if you really want to do everything right, you should also have an easy way to capture your website visitors’ name and e-mail address for later follow-up. While event photos and employee biographies are great tools for making your dealership stand out, such sections of the website should be less prominent.


  1. Remove unnecessary clutter from the Home page of its website and replace it with the most important items that its customers will be looking for.
  2. Build a mobile version of its website.
  3. Collect website visitors’ name and e-mail address, and use automated e-mail marketing services, such as AWeber and Infusionsoft, to follow up at a later time.
  4. Regularly update the products/services and other information available on its website to make sure that customers are not finding outdated information.
  5. Designate specific employees to be responsible for interacting with online customers and providing prompt responses.

We hope that the above suggestions give you some ideas and help you have a prosperous 2014. Feel free to contact us at with any questions or for additional information.

Hot Rides of February & March

With the first day of Spring quickly approaching, we thought we’d showcase some of the baddest looking bikes listed on ChopperExchange over the last two months. These beautiful bikes are listed all over the United States by our private sellers. It’s time to get these babies out of winter storage, revved up, and out riding. We wish you all a great riding season!

These motorcycles are currently still for sale, so feel free to click each of the photos below to view the full listing for each bike along with their seller’s contact information.

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How To Make Your Listing Stand Out With Photos

When listing motorcycles for sale online, one of the most common mistakes that sellers make is uploading bad motorcycle photos, or no photos at all. Photos make a HUGE difference on how much the motorcycle listing stands out among other listings.

When taking photos for your motorcycle, some of the important things to do are:

  • Make sure your bike is looking as clean possible. Give it a wash or be sure to wipe it down to remove any dirt that might not make it look as shiny.
  • Take a photo of your motorcycle outside when the sun is out. Do not take photos of your bike at night or in dim-lit areas that could make the photo look gloomy and depressing.
  • Eliminate all clutter surrounding your motorcycle. Move any cars, other bikes, garbage cans, tools, extension cords, hoses, etc. from the area where you’re taking taking the photos. The focus should be on your bike, not what’s around it.
  • Take photos of every angle of the bike. The more photos, the better. The most popular angle shows the motorcycle’s exhaust pipes.
  • Take close up photos of any damage on the bike that might be present and of the upgrades that you’ve added to it (pipes, engine, saddlebags, seats, custom paint, etc.)
  • Take photos of any thing else that’s included with the asking price that might not be currently on the bike (windshields, helmets, the stock parts that have been swapped out, sissy bars, extra seats, etc.)
  • Take a photo of the odometer when the bike is turned on for the buyer to see the mileage.

Here are also some examples of GOOD motorcycle photos:

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Now, here are examples of BAD motorcycle photos:


Please feel free to contact us at (800)-523-7274 or if you need help uploading photos to your listing on ChopperExchange or have any questions.

Best Marketing Strategy for 2014: Storytelling via “Share” Media

Given the current smart technology use and rampant personal data sharing trends among consumers, companies are looking for effective ways to connect and engage with their target customer base without appearing too pushy, insensitive, or intrusive. This is a tricky endeavor since most companies are also starved for time and pressured to beat the competition in terms of financial performance. To add another layer of challenges, companies are also expected to deliver results and respond to customers’ issues within minutes rather than days. Simply put, industry environments are changing fast and companies do not have the luxury of sitting on the sidelines to see how things play out.

To truly succeed in today’s intensely competitive industries, marketers must shift their focus from traditional “push” and “pull” to “share” marketing strategies. Print advertising (“push” media) provides information about products/services, but does very little to engage with the target audience. Television advertising (“pull” media) entertains and evokes emotions, but does not enable the target audience to respond and engage. In essence, both “push” and “pull” media fall short of allowing the target audience to engage with the advertiser and build reciprocal relationships.

Face-to-face and social media interactions are forms of “share” marketing tactics that facilitate two-way, reciprocal interactions between marketers and their target audience. Such efforts foster empathy and build trust, and therefore prompt the target audience to engage with the advertiser and emulate specific (“advertised”) behavior. In the “share” marketing realm, customers are not viewed as targets, but rather as partners who are there to help the company achieve its goals (introduce or sell products/services, promote various causes, or expand its customer base) and provide feedback. “Share” marketing strategies focus on storytelling and effectively using stories to connect and build long-term, “We” relationships with customers. Neither side has the upper hand. Instead, marketers and their target audience are equally needed to tell a complete story. Without either side, the company’s story is incomplete.

push media

Aside from face-to-face interactions with customers, social media websites, such as Facebook, YouTube, Instagram, Pinterest and Twitter, are the next best vehicles for effective customer engagement. Such websites blur the lines between producer, seller and consumer, and enable all three groups to connect and share common interests and experiences. This mutual exchange helps companies appear more humble and human, and also gives a powerful platform for consumers to voice their opinions. Furthermore, with the help of storytelling, companies gain valuable insight and build long-lasting relationships with customers, and customers gain access to brands they like, as well as the opportunity to influence those brands.

The beauty of storytelling as a marketing strategy is two-fold; it inspires companies to share what is special about their brand(s) and it brings consumers closer to the brands they follow. Companies’ stories do not have to rival those of professional storytellers either. The most important ingredients are thoughtfulness, genuine want to interact with the audience, and encouragement of the audience to respond. A story can be five paragraphs, five sentences, or five words long. Each company’s stories are unique and therefore do not need to conform to any cookie cutter rules. There often is a lot of beauty, spontaneity and genuine value in messy stories. The overall goal is to share and engage, and not to publish award winning essays.

Here are a few types of stories that companies should share with their customers:

  1. Historical/Timeline. Retelling the company’s history or the history of its products/services in form of a timeline is a great way to convey longevity and credibility. For example, a photo status update on the company’s Facebook Page can show some type of a timeline and ask its Fans to share what they remember about a specific time on the timeline.
  2. Testimonial/Proof of Recovery. It is never a good idea to shy away from sharing negative customer service scenarios, as long as the company can show that the customer’s grievance was resolved and the customer was made whole. Such stories show that the company does not pretend to be perfect and that it works hard to correct imperfect customer experiences. Positive customer feedback stories show that the company can be trusted.
  3. Humor. This type of storytelling must be extra scrutinized because it lends itself to potentially offending customers. Funny stories that are too sexual, have heavy religious undertones, promote specific political views, or carry any other offensive connotations should be avoided because they can alienate certain customers and devalue brand equity.
  4. Special Cause. Generally speaking, consumers like to do business with companies that support various charitable causes, especially if such causes are close to their own heart. Such stories show the public that company management “has a heart” and also encourage customers to get involved.
  5. Celebratory. People like to be happy, and happy stories make people happy. Sharing videos and photos of various celebrations, especially if they include the company’s customers, is a perfect way to re-live such events and also include those who were not in attendance.
  6. Biographical. It is true that most people are looking for their fifteen minutes of fame. What is even more true is that social media websites allow companies to make their customers feel famous, even if it is just for a few minutes. Companies should profile customers on their social media pages and encourage others to submit their own information to be featured in future posts.
  7. Nostalgia. Sharing photos of celebrities, famous quotes, or pop culture events awakens nostalgic feelings and prompts customers to associate such feelings with the company’s brand(s). This is a great way to tell customers that the company know what they like and value, and also that those things also mean something special to the company itself. This creates a sense of “we are the same”.
  8. Special Announcements. Whether it is a new products introduction or new employee hire, customers like when such information is shared with them. It makes them feel like they are “in the know”. It also helps them get to know the company better and encourages them to offer their own feedback.
  9. Solicitation for Help. Asking customers for help does not mean that the company is not capable of solving its own problems. Instead, it means that the company values its customers’ opinion and wants to hear what they have to say. This is a very powerful way to introduce new products or ideas, and also get fast customer buy-in.
  10. Exclusive Offers. Posting an online coupon is not a good example of storytelling, but posting a story about a special offer that helped a customer save money and accomplish his/her goal with the help of the company’s product/service is a brilliant way to use storytelling as a promotional tool. Such stories can be cheesy, but they should not be too gimmicky. Customers will pick up on stories that are not genuine and may revolt as a result.

The bottom line for marketers in 2014 is to focus more on sharing and caring than on preaching and teaching. Companies must go the extra mile to be perceived as genuine, caring and authentic. Storytelling helps them do just that. Once the company has captured consumers hearts, it is much easier to capture a share of their wallet.

Please contact me at with any questions.

Hot Rides of December & January

With winter in full swing, you might not think that many people would be interested in buying & selling motorcycles. However, we had quite a few badass rides listed on our site since December. With no snow in these photos, it shouldn’t be hard for you to picture yourself riding these beauties down to Daytona Bike Week this Spring. Riding season will be here before you know it.

You can click each of the photos below to view the full listing for each bike along with their sellers’ contact information. Enjoy!
















Please feel free to browse our website,, for other American V-twin motorcycles you might be interested in.

3 Marketing MUST DOs for 2014

This is the time of the year when it is nearing its end, holiday shopping season is on its last week, and marketing professionals are planning for 2014. This brings us to the big question; what will 2014 look like in terms of companies’ marketing efforts?

Take a look at this photo, as prepared by Pew Research Center and Deloitte in March 2013, and let your mind make some assumptions:

pew research









If you assumed that marketing is going to be even more social and mobile in 2014, you are spot on. More specifically, consumers are expected to use mobile devices, such as tablet and smartphone to consume online content and make purchases, a lot more in 2014 than during any previous year.

To succeed in 2014, every business must do the following three (3) things:

  1. Invest in social media ads in an effort to capture consumers’ attention while they are checking their personal accounts from their mobile devices.
  2. Create a mobile website to make sure that customers can easily view their products/services and make purchases from a tablet or smartphone.
  3. Genuinely engage with customers via social media websites in an effort to forge long-term, meaningful relationships that will weather any market storm.

If you have any questions about getting ready for 2014, feel free contact me at I will gladly answer any questions.

Happy 2014!

The Best, FREE Site To Find Biker Friends & Events

If you’re looking for biker events to attend in your area, looking for more riding buddies, or even looking for a single man/women who shares your love of riding, is the best, FREE place to meet other bikers online. is a FREE social networking site for motorcycle enthusiasts worldwide. By creating a profile, each member has the option to let other bikers know their relationship status, if they ride, what they ride, their location, interests, and even photos. You can then search for other bikers to befriend on the site.

bon-friends is also a great way to find out about rides and events in your area. You can also create your own rides and events and invite other members to join.


There’s also a FREE BikerOrNot app available in the GooglePlay store for Android devices. Click on the photo below to install the app.


Visit to create a profile and start meeting other bikers today.

November’s Hot Rides

We had quite a few motorcycles listed on our site this month. A lot of them were custom built choppers, as apposed to the big majority of Harleys we normally see. We’ve picked out our favorites of these private sellers’ motorcycles to feature here on our blog.

You can click each photo below to pull up each bike’s full listing to view more photos and contact details if you’re interested in purchasing one of these gorgeous bikes. Enjoy.















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Facebook Advertising and Content Management for Motorcycle Dealers

facebook advertising

As we approach the holiday season, we are also approaching that time of the year when marketing budgets are reviewed and set. Many small businesses, including motorcycle dealers, are wondering how much time and money they should dedicate for social media marketing, such as Facebook. Not only are such websites often too complicated to master in order to realize a positive return, but they can also be time consuming.

This is why we have decided to offer a quick fix for motorcycle dealers who want to make Facebook part of their daily routine, but do not necessarily have the expertise or time necessary to effectively use Facebook for business purposes.

Our Facebook Advertising and Content Management Services for Motorcycle Dealers explains how businesses of all sizes can conquer Facebook and make money while doing it. Please take a few minutes to read it and let us know if you have any questions and if we can help you with your Facebook marketing efforts.

If you are unable to open the link above, please click here to download the full PDF file.