Word of Mouth Marketing = Handshakes + Proactive Social Media Posts

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As more and more motorcycle dealers are being acquired by large companies with a strong focus on the revenue and market share, the competition in the motorcycle market is becoming fiercer by the minute. Dealers now have to perform better and carefully watch their bottom line more than ever before. Huge parts of this fiercer approach to business are customer service and repeat business.

While word of mouth marketing is still considered the most powerful form of marketing, dealers now have consider the fact that it has changed over the recent years. Word of mouth no longer includes face-to-face conversations and handshakes, but also text messages and other personalized communication exchanged between the dealership and its customers. It is no longer enough just to focus on “old school” communication and hope that customers will innately spread “good words” about your business.

Instead, motorcycle dealers are now expected to have face-to-face conversations and shake hands with their customer, and also continue the conversation via e-mail, text messages and social media interactions.  More importantly, motorcycle dealers can no longer expect customers to spread the “good word” about their business because today’s customers suffer from social media fatigue. They simply have too many options and in the end may not end up sharing all of their positive experiences. As a result, dealers have to do a lot of word of mouth marketing themselves, if they really wish to increase repeat business and beat their competition.

Some of the best ways for dealers to spread good words about their establishments are posts on Facebook, Instagram and Pinterest. All three of these social media platforms are great for sharing personal and unique stories, such customer bike purchases and other happenings at the dealerships. Such posts are even more powerful when the mentioned individuals are tagged.

With the next year just around the corner, this is the perfect time to try a new approach to word of mouth marketing and customer retention. Happy 2015!

How To Make Your Listing Stand Out With A Video

Blog Graphic - Video Tip

Over the last few months we’ve blogged about how to make your listing stand out with great photos, a detailed bike description, and a fair asking price. This month we’d like to focus on a FREE feature that we offer on ChopperExchange.com that not as many people utilize. Therefore, this will offer you another chance to “one-up” other sellers on our website to help your bike get noticed. This blog post will teach you how to create and upload a video of your motorcycle.

The easiest, simplest way to add a video to your listing on ChopperExchange.com is to record one using your cell phone’s “video” record option that can be found on the “camera” app on your phone. After the video is recorded, you can then directly email it to us at info@chopperexchange.com from your phone for us to upload to your listing for you.

Here are a few important things to include in the video recording:

  1. Start the video with the bike turned off. Then start it up, and let it idle.
  2. Walk completely around your bike, and move the camera close up to the engine and exhaust pipes.
  3. Include close-ups of any non-stock items that have been added on to your bike (ape hangers, passenger seat, saddlebags, LED lights, etc.).
  4. Show any damage that might have been done to the bike.
  5. Gently rev the engine, while the bike is parked, and make sure the sound of the engine and exhaust pipes can be heard clearly.
  6. While the bike is still running, show the odometer and other gauges that your bike might have.
  7. If your motorcycle has a stereo system, turn it on for the buyer to listen to the clear sound from the speakers.
  8. You can also record someone sitting on the motorcycle for a potential buyer to get a better feel of the height of the bike and sitting position.

Here is a great example of a bike video on one of the listings on found on ChopperExchange.com:

 

Below are screenshots of how people will be able to view your videos on your listing:

BikeVideo1 BikeVideo2

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout.

Feel free to call (800) 523-7274 or email info@chopperexchange.com with any questions.

Promote Your Events and Specials for FREE on Facebook and BikerOrNot!

The winter holidays are on our doorsteps. Businesses are scrambling to promote all the amazing deals they are offering and store events they are hosting, and attract as many shoppers as possible for as little money as possible. This includes both brick-and-mortar and online establishments. The race is now on to finish the current year by beating last year’s sales record and comfortably cruising into the new year.

Since every business, including motorcycle dealerships, has a set marketing budget for the holiday season, ChopperExchange is offering the following advertising freebies to our member dealers: FREE promotional posts on our Facebook Page and $500/month in BikerOrNot.com Bucks that can be used to invite local riders to events.

FREE Facebook Promotional Posts

With more than 600,000 American V-twin enthusiast followers, the ChopperExchange.com Facebook Page is a great place to promote your upcoming events and specials. Each post includes a detailed description, large image, and links. The post can be for an upcoming event or promotional offer. There is a limit of two (2) posts per dealer per month.
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$500 in BON Bucks to Spend on BikerOrNot.com

BikerOrNot.com (BON) is a social network of more than 500,000 motorcycle enthusiasts and it is also owned by our parents company, Marco Polo Publications. To help our member dealers promote store events and increase foot traffic, we are offering dealers who have an active ChopperExchange account $500 per month in BON Bucks to use toward event invitations on BikerOrNot. A direct link to this offer is available in the ChopperExchange dealer account admin. We are also available to offer assistance with the BikerOrNot account set-up, event creation, and sending invitations.
bikerornot_event_page

For additional information, please contact us at 1-800-523-7274 or info@chopperexchange.com.

We wish you a wonderful holiday season.

Hot Rides of October & November

OCT - NOV HOT RIDES BLOG

As the autumn weather is cooling down, many our private sellers have listed their motorcycles for sale on ChopperExchange before it’s time to winterize them this holiday season. We’ve selected our Top-10 favorite motorcycles that were listed during the months of October and November 2014 to feature here on our blog.

All of these beautiful motorcycles are still for sale, so please feel free to click on each of the images below to be taken to each individual bike listing on ChopperExchange to view more bike details and seller contact information. Enjoy!

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2005 Harley-Davidson FLTRI Road Glide

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2009 Harley-Davidson FLHX Street Glide

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2011 Harley-Davidson FLHR Road King

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2005 American IronHorse Legend

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2006 Vengeance Teacher

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2005 Arlen Ness Pro Street Custom

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2004 Custom Built Chopper

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2000 Denver’s Choppers Easy Rider Rigid

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2014 Fat Baggers Inc. (FBI) Razor Limited

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2012 Harley-Davidson FLHRC Road King Classic

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

How Good is Your Customer Support?

According to ResponseTap, 64% of consumers experience some level of frustration when companies only offer online customer support. This is hugely important given the fact that those who shop online also tend to voice their frustrations on social media and review websites, which can negatively affect a business’ reputation.

Given the current consumer credit strains and decline in sales, motorcycle dealers cannot afford to sacrifice any customers because of poor customer support. According to an an article published in DealerNews September 2014 issue, only two in 10 customers are approved for a vehicle loan. This means that there is no longer a sea of customers waiting to buy motorcycles like 10 years ago. Those days are gone.

To provide excellent or exceptional customer support, motorcycle dealers must be available online, in person, via telephone, on social media, and any other communication platform preferred by the consumers. Also, customer support should be available after regular business hours.

What to online  customers want-

 

How To Gain More Ad Exposure With A Facebook Status Upgrade

FB Exposure

If you’re looking to get even more exposure for your motorcycle listed for sale on ChopperExchange.com, you should consider purchasing one of our Facebook Status Upgrades. We offer a regional status upgrade (additional $47) and a national status upgrade (additional $147).

Your motorcycle listing will be posted as a status update on our ChopperExchange Facebook Page with more than 600,000 American V-twin bikers. The post includes a large photo of your motorcycle, brief bike description, direct link to the listing, and a method of contact should one of our followers be interested in your bike.

The post will appear in our Fans’ Facebook News Feed, and you can choose between having it displayed nationwide (national) or in your geographic area (regional). This is a great way to bring social media exposure to your motorcycle at a very affordable price.

Below is an example of how the Facebook Status Update post may look:

FB Post ExampleIf you’re interested in purchasing a Facebook Status Update for your ChopperExchange.com listing, simply login to your account and select the “Facebook Status Update” link in the list of upgrades that we offer. Then you’ll be promoted to select either the regional or national upgrade. Select the option you choose by pressing the yellow buttons that will appear at the top of the Facebook Status Update prompt page, then continue on to the checkout page.

Listing Upgrades List

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

How to Sell to Your Existing Customers on Facebook

As most motorcycle dealers across the nation, you probably have a substantial list of individuals who have purchased from or visited your dealership in the past; your customers. This is a sacred list. It is essentially a gold mine of future sales.

What if we tell you that you can utilize your current customer list to create super targeted Facebook Newsfeed ad campaigns with offerings just for individuals who have a relationship with your dealership? If that is not tempting enough, Facebook also allows advertisers to create “lookalike” audiences that are similar to their current customer base. This is great from advertisers who are interested in acquiring new customers.

Facebook Newsfeed ads then show in the target audiences’ Newsfeed on desktops and mobile devices. The ads are large and can contain a good amount of text. Each ad is also accompanied by a website link of the advertiser’s choice.

Below are two examples of Facebook Newsfeed ads. Ads similar to this can be created and shown just to individuals on your current customer list and/or a lookalike audience.

facebook dealer ad

 

 

 

 

 

 

 

 

 

 

facebook dealer ad 2

 

 

 

 

 

 

 

 

 

 

Feel free to contact us at info@chopperexchange.com, if you are interested in learning more about custom audience advertising on Facebook. We are always happy to help.

Hot Rides of August & September

Hot Rides

ChopperExchange.com has been busy these last few months as riders are looking to sell their motorcycles before the riding season ends. We have selected our Top 10 favorite bikes that were listed recently and are currently still for sale. We have seen a variety of Harley-Davidson motorcycles, as well as other custom built bobbers and choppers.

All of these gorgeous motorcycles are still for sale, so please feel free to click on each of the images below for individual bike details and seller contact information. Enjoy!

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1983 Harley-Davidson FLHT Electra Glide – Click image for full listing details.

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2002 Harley-Davidson FLHRC Road King Classic – Click image for full listing details.

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2003 Harley-Davidson FLSTS Heritage Springer – Click image for full listing details.

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1995 Harley-Davidson FXDL Dyna Low Rider – Click image for full listing details.

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2000 Harley-Davidson FLSTF Fat Boy – Click image for full listing details.

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2013 Custom Bobber – Click image for full listing details.

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2008 S.I.C Choppers Custom Chopper – Click image for full listing details.

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2003 Iron Eagle Motorcycles Predator – Click image for full listing details.

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2004 Harley-Davidson FLSTCI Heritage Softail Classic – Click image for full listing details.

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2011 Harley-Davidson FLHX Street Glide – Click image for full listing details.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for20% off any listing option at checkout.

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.

Do You Know Who Your Most Valuable Customers Are?

Photo Taken By Andrei Medvedev / Shutterstock.com

Photo Taken By Andrei Medvedev / Shutterstock.com

According to Harley-Davidson, motorcycle dealers spend between $300 and $400 in advertising per walk-in customer. While this is a sizable investment, most dealers continue to struggle with customer relationship, sales leads and sales staff performance management.

For example, a lot of motorcycle dealers still use paper records of customer traffic and sales, which is a serious impediment to robust customer relationship management, sales and overall operations. What is even more concerning that a lot of dealers do not even know the true value of their customers. To take this even further, a lot of dealers do not know who their most valuable customers are.

Motorcycle dealers who have realized how important it is to know who their most valuable customers are have also realized that the amount of money that customers spend is no longer the most important attribute that defines the value of their customers. Instead, such dealers focus on customers’ influence in their social circles, engagement with the brand, and advocacy on behalf of the brand.

Dealers now have the ability to see who responds to their marketing messages, which allows them to segment and more accurately value their customers. At the heart of this are trust and customer data, which can be gathered via:

  1. Relationship building
  2. Content personalization
  3. Smart engagement
  4. Predictive analytics

The bottom line is that people do not buy from companies, they buy from people. For people to trust a brand/company, they must feel valued and understood. For brands/companies to value and understand people, they must take the time to carefully collect and study data about their customers. Companies must know the true value of their customers, and furthermore determine which customers are the most valuable. This allows companies to appropriately tailor their marketing efforts to meet each customer’s needs and maximize the bottom line.

How To Gain More Ad Exposure With Listing Upgrades

STAND OUT!

To gain more exposure for your listing on ChopperExchange, please consider purchasing some of our listing upgrades. These upgrades will help your bike stand out from the others listed on our website and help grab the attention of more serious buyers.

The available upgrades are:

  • Showcase of the Month ($60)
  • Featured Listing ($30)
  • Highlighted Listing ($20)
  • Homepage Exposure ($10/day)
  • Facebook Regional Status ($47)
  • Facebook National Status ($147)

You can either purchase these upgrades during the creation of your listing (you’ll be prompted before the checkout page to select which upgrade you’d like to purchase) or after you’ve created a listing and are logged in to your account (see image below). These are all one-time fees that will last through the duration of the listing option that you’ve purchased, with exception to the Showcase of the Month (which lasts 30 days) and Homepage Exposure (which lasts 24 hours).Listing Upgrades

  • Showcase of the Month
    Your motorcycle appears in a Showcase of the Month area on every search page. That means that your motorcycle will be seen by all buyers searching for motorcycles on ChopperExchange. Showcase of the Month motorcycles are rotated every 7 seconds to make sure that each one gets equal amount of exposure.
  • Featured Listing
    Your motorcycle appears at the beginning (top) of search results with a dark outline around it anytime someone searches for any of the criteria that match your motorcycle’s description. This is an ideal upgrade for popular motorcycle models. It prevents the motorcycle from being buried in other listings in its category. This feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Highlighted Listing
    Your motorcycle listing appears highlighted in yellow in the search results. The yellow highlighting makes it stand out from other listings and grabs the potential buyers’ attention. Highlighted Listing feature only takes effect in the search results and not on the Home page for aesthetic purposes.
  • Homepage Exposure
    Your bike will appear on the Home page of ChopperExchange.com the day it is listed under the “Recent Listings” header. It will keep moving down the page as more bikes are listed. Additional Home Page Exposure can be purchased in 24 hour increments from your online account throughout the entire life of your listing.
  • Facebook Regional & National Statuses
    Your motorcycle listing is posted as a status update on our ChopperExchange Facebook Page with more than 500,000 American V-twin motorcycle enthusiasts. The post includes a large photo of your motorcycle, description, and a direct link to the listing. It appears in our Fans’ news feed and you can choose between having it displayed nationwide or in your geographic area. This is a great way to bring social media exposure to your motorcycle at a very affordable price.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at ChopperExchange.com and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email info@chopperexchange.com with any questions.