Hot Rides of June and July


With Summer kicking off, we have had a busy few weeks here at We have selected our top 10 favorite bikes that were listed recently and are currently still for sale. We have seen a variety of Harley-Davidson, Big Dog, American IronHorse, and other custom builds as well.

All of these gorgeous motorcycles are still for sale, so please feel free to click on each of the images below for individual bike details and seller contact information. Enjoy!


2007 Harley-Davidson Custom Road King – Click image for full listing details.


2009 Custom Pro Street – Click image for full listing details.


2004 American IronHorse Texas Chopper – Click image for full listing details.


2008 Big Dog Ridgeback – Click image for full listing details.


2009 Harley-Davidson Sportster 1200 Custom – Click image for full listing details.


2007 Harley-Davidson Road King Custom – Click image for full listing details.


2009 Big Dog Wolf – Click image for full listing details.


1997 Harley-Davidson Road King – Click image for full listing details.


2013 Orange County Choppers Original Softail – Click image for full listing details.


2005 Echelon built by Robert Brown – Click image for full listing details.

If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email with any questions.

Commerce Revolution: What Online Shoppers Want

Last month, I had the opportunity to attend the 2014 Internet Retailer Conference and Exhibition (IRCE) in Chicago.

In addition to meeting many cool and innovative e-commerce companies, I also attended several very informational and eye-opening lectures by various industry leaders. One of the lectures was Connected Commerce: The New Opportunity for Retailers in an Evolving Retail Environment, presented by eBay, Inc.’s President and CEO, John Donahoe.

Mr. Donahoe underscored 5 important points for e-commerce businesses who want to make online shoppers happy and keep them coming back for more:

  1. Online consumers just want to shop. They do not care about the background infrastructure of the website as long as it works and it is easy to find the products/services they are looking for. Shopping should be seamless.
  2. Businesses must give online shoppers choices.
  3. Attentive online service and help is a non-negotiable.
  4. The return/exchange process must be super easy and free.
  5. Consumer personalization is still in its early stages. No online retailer has truly mastered it or cracked the nut of true personalization, which means that everyone has lots of room for improvement.

Finally, Mr. Donahoe stated that the commerce revolution has not, contrary to popular belief, ushered in the end of offline retail. In fact, offline retail is not dead at all. It is actually still a strong source of revenue for many retailers when properly integrated with online shopping options.



How To Make Your Listing Stand Out With A Fair Asking Price

How To Set A Fair Asking Price For Your Motorcycle |

Earlier this year, we wrote blog posts expressing the importance of great photos ( and a good bike description ( to help your listing stand out to potential buyers. This month we want to offer you tips on how to price your motorcycle fairly to help your bike sell faster.

Even with great photos and description, your asking price is what is really going to sell your motorcycle. You should first do some research before pricing your motorcycle. We suggest looking up your bike’s Kelley Blue Book and NADA Guides values first. These values will give you the average retail value of your motorcycle. When a potential buyer is shopping online, they first look up the KBB and NADA values of the bike they want to buy. You want to try and price your bike around these values, because buyers compare these values to your asking price.

If your bike is 100% custom and cannot be found on Kelley Blue Book or NADA Guides, you should contact the builder to find the value of the motorcycle.

Another way to research asking prices is by using our FREE Bike Price Report feature on This price report compares other similar motorcycles on our website and the prices they have sold for.

A third tool to use to help price your motorcycle is the “Similar Motorcycles” box on each listing on (see image below). This box shows all of the other motorcycles that match by year, make, and model currently listed for sale on ChopperExchange and arranges their asking prices from highest to lowest. It allows you to click through each listing displayed and compare the other bikes for sale that match your year, make, and model on our website.


You should also consider any accessories and upgrades that you have added-on to your motorcycle. Make a list of them on your ad with the cost of each individual part for potential buyers to know their value. Also mention in the ad if the original stock parts are included with the bike.

You may want to consider selling your extras separately. Buyers might want to customize the bike in their own unique way, so what may seem very valuable and appealing to you, could be something this buyer would end up wanting to replace. Your bike might sell faster if you decided to sell your extras separately.

Be prepared for buyers to try and negotiate price with you. You might even get a few low-ball offers. We suggest not adding the word “firm” to your price description because it sounds intimidating and deters buyers from contacting you. Everyone wants to negotiate. It is best to list a price description that says “negotiable”, “or best offer”, or something that lets buyers know that you are willing to work with them.

For more help on pricing your motorcycle, please feel free to call us at 1-800-523-7274 or email We are available to speak with you Monday-Friday from 8am-5pm (EST).

Use Instagram to Attract and Engage Customers

If you have not heard about Instagram by now, one may think that you live under a rock.

Instagram is a photo- and video-sharing mobile social network. It allows users to edit and upload photos and videos directly from their mobile devices, which can be viewed by their followers and non-follower Instagram users. Instagram photos and videos can also be shared on other social media websites, such as Facebook and Twitter.

Here are some very impressive facts about Instagram:

  • Launched in October 2010
  • Has more than 200 million active users
  • 70% of users log in at least once a day
  • 13% of Internet users have Instagram profiles
  • 25% of Fortune 500 companies have Instagram profiles
  • 43% of Top 100 Brands post daily on Instagram
  • More than 50% of U.S. retailers are on Instagram

The above facts are impressive and useful for businesses interested in “branching out” and reaching potential customers via multiple social media. Since it is never a good idea to “put all your eggs in one basket”, Instagram offers another powerful alternative to online marketers who are currently using Facebook, Pinterest or Twitter to market their products/services/brands.

More specifically, Instagram is a great platform to connect and genuinely engage with current and potential customers. It allows companies and individuals to interact via sharing authentic photos and videos. It is a very powerful platform for building brand personality and lasting customer relationships.

According to the May 2014 PowerSports Business / RBC Capital Markets Q1 Dealer Survey, majority (62%) of motorcycle dealers in the U.S. did not realize an increase in customer traffic during the first three months of 2014. During the same period, a large portion (60%) of U.S. motorcycle dealers did not realize an increase in profit margins compared to 2013. This alone indicates that motorcycle dealers have a decent amount of room for improvement, and Instagram can be part of such improvement efforts.











For additional information about Instagram, feel free to contact me at or 1-800-523-7274 x210.

You can also see our Instagram profile here.



Hot Rides of April & May

Riding season is in full swing here at We’ve had a big increase in new listings added to our site over the last couple of months and have seen some beautiful bikes that our customers have decided to sell. They are sad to let their babies go, but we are sure that they will find good homes. You may be the right person to give one of these beauties her forever home!

All of the gorgeous bikes listed below are FOR SALE buy our private sellers on You can click on each photo to be taken to their full listings to see more photos, bike specifications, and the seller’s contact information if you’re interested in purchasing their bike.

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If you’re interested in listing your American V-Twin motorcycle for sale, please feel free to visit our website at and use the promo code CXBL20 for 20% off any listing option at checkout. 

Feel free to call (800)-523-7274 or email with any questions.

How To Make Your Listing Stand Out With A Good Bike Description

Back in February, we wrote a blog post expressing the importance of having great photos of your motorcycle to make your online listing stand out. You can read that blog post here => This month, we want to help your listing stand out by describing the benefits of writing a good bike description.

When looking at an online listing, potential buyers want to know everything about the item they’re considering to purchase, especially when it’s a big ticket item like a motorcycle. This is your chance to win them over with great sales pitch. Being the owner, you are your own expert of the bike your selling.

ChopperExchange ads have no limit to how long a bike description can be, so you can be as detailed as possible. Potential buyers, however, do not want to read a novel when looking at a listing. Be sure to space out paragraphs, avoid run-on sentences, and include bullet points and lists when mentioning the bike’s features. This helps make it easier for the buyers to read and immediately find what they’re looking for on the listing, rather than spending too much time and straining their eyes reading one long paragraph.

Some important things to include in your bike description are:

  • The year, make, model, mileage, and asking price of the bike. Especially if it’s a custom bike or has a rebuilt engine. If that’s the case, then you want to include the year it was titled, the year of the frame, and the mileage on the motor. This information should also match what is listed on the title of the motorcycle.
  • Whether or not you’re the original owner of the bike and if the bike has a clean title.
  • The features of the bike. Describe the bike in full detail. Include: the size of the engine, if it has ABS brakes on it, all of the bike’s upgrades (exhaust pipes, engine guard, air breather, etc.) and extras (windshield, security system, chrome, seat, stereo, floorboards, sissy-bar, etc.) that might have been added onto it. The more you list, the more attractive your bike looks, and the more likely a serious buyer will be willing to contact you.
  • The bike’s condition, maintenance, and storage. You should disclose if there are any scratches on the bike (along with photos). It’s also a good idea to mention if it recently had any type of tune-up or oil change. You can mention if it’s been stored in your garage year round, or if it’s currently in a winter storage facility.
  • The reason you’re selling the bike. Some people like to know the reason you’re selling such a great bike like yours. Without sounding too gloomy and depressing, you can briefly mention the reason you’re selling your motorcycle; whether it be that you have too many bikes and can’t ride them all, want to upgrade to another bike model, or for another reason. This also helps the potential buyer connect with you, which can make them feel more comfortable contacting you if they’re interested.
  • Shipping options. The asking price and selling options are completely up to what you’re willing to accept. If you’re willing to negotiate, then you can mention that in the description. You should also mention whether or not you’re willing to help transport the bike or split shipping costs. You can get a shipping quote here =>
  • Payment and financing options. Let the potential buyer know if you’re open to accepting a check payment, escrow, or prefer to deal with strictly cash. We do not recommend using PayPal or wire transfers. A lot of local dealerships also offer “rider-to-rider” financing options if you’re willing to make that an option for the buyer. You can find more payment protection tips here =>

Here are a couple examples of GOOD bike descriptions:
(Click to enlarge & see full listing)
446158 422740

Here are a couple examples of NOT SO GOOD bike descriptions:
(Click to enlarge & see full listing)
445341 445969

Please feel free to contact us at or (800) 523-7274 if you would like more tips on helping your listing stand out.

Is Your Website User and Mobile Device Friendly?

According to the Pew Internet and American Life Project, 63% of adult cell phone owners use their cell phones to access the Internet. This is huge! This statistics alone should be enough to prompt business owners to think about the usability of their website. More specifically, this is a clear indicator that businesses have to make sure that their websites are easy to use and mobile device friendly.

As defined by Marketing Insights, “usability is the effectiveness, efficiency and satisfaction of using a particular device or service to achieve a certain goal…it is very much about getting from point A to point B and less about what happens in the middle.”

A business may have the most beautiful website, but its customers will deem it useless if it does not enable them to easily find what they are searching for or if it is not compatible with the device they are using. Unique graphics, videos, and other effects may look cool, but website users may perceive them as clutter and annoyance if it is difficult to find the company’s products and/or services.

This is an example of a website with a very busy/cluttered Home trader

The current popularity of mobile devices has prompted successful businesses to simplify their websites. They are opting for simple and easily accessible rather than flashy and opulent website designs. For example, while your website designer may think that fire flames and revving motorcycles may be cool, such features will most likely not be visible on most mobile devices and will therefore make your website look broken.

To keep things simple, businesses should always keep in mind that today’s online consumers are expecting websites to be clean, crisp and easy. Everything else is unnecessary and probably a waste of time and money.

We try to keep our website’s Home page as simple as possible.cex home

If you are a motorcycle dealership, your website’s primary goal should be to effectively showcase all currently available motorcycles, parts, apparel, and accessories for sale. You also want to make sure that online shoppers can easily contact your sales staff for additional information and learn about any financing options. And, if you really want to do everything right, you should also have an easy way to capture your website visitors’ name and e-mail address for later follow-up. While event photos and employee biographies are great tools for making your dealership stand out, such sections of the website should be less prominent.


  1. Remove unnecessary clutter from the Home page of its website and replace it with the most important items that its customers will be looking for.
  2. Build a mobile version of its website.
  3. Collect website visitors’ name and e-mail address, and use automated e-mail marketing services, such as AWeber and Infusionsoft, to follow up at a later time.
  4. Regularly update the products/services and other information available on its website to make sure that customers are not finding outdated information.
  5. Designate specific employees to be responsible for interacting with online customers and providing prompt responses.

We hope that the above suggestions give you some ideas and help you have a prosperous 2014. Feel free to contact us at with any questions or for additional information.

Hot Rides of February & March

With the first day of Spring quickly approaching, we thought we’d showcase some of the baddest looking bikes listed on ChopperExchange over the last two months. These beautiful bikes are listed all over the United States by our private sellers. It’s time to get these babies out of winter storage, revved up, and out riding. We wish you all a great riding season!

These motorcycles are currently still for sale, so feel free to click each of the photos below to view the full listing for each bike along with their seller’s contact information.

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How To Make Your Listing Stand Out With Photos

When listing motorcycles for sale online, one of the most common mistakes that sellers make is uploading bad motorcycle photos, or no photos at all. Photos make a HUGE difference on how much the motorcycle listing stands out among other listings.

When taking photos for your motorcycle, some of the important things to do are:

  • Make sure your bike is looking as clean possible. Give it a wash or be sure to wipe it down to remove any dirt that might not make it look as shiny.
  • Take a photo of your motorcycle outside when the sun is out. Do not take photos of your bike at night or in dim-lit areas that could make the photo look gloomy and depressing.
  • Eliminate all clutter surrounding your motorcycle. Move any cars, other bikes, garbage cans, tools, extension cords, hoses, etc. from the area where you’re taking taking the photos. The focus should be on your bike, not what’s around it.
  • Take photos of every angle of the bike. The more photos, the better. The most popular angle shows the motorcycle’s exhaust pipes.
  • Take close up photos of any damage on the bike that might be present and of the upgrades that you’ve added to it (pipes, engine, saddlebags, seats, custom paint, etc.)
  • Take photos of any thing else that’s included with the asking price that might not be currently on the bike (windshields, helmets, the stock parts that have been swapped out, sissy bars, extra seats, etc.)
  • Take a photo of the odometer when the bike is turned on for the buyer to see the mileage.

Here are also some examples of GOOD motorcycle photos:

373467 431198

Now, here are examples of BAD motorcycle photos:


Please feel free to contact us at (800)-523-7274 or if you need help uploading photos to your listing on ChopperExchange or have any questions.

Best Marketing Strategy for 2014: Storytelling via “Share” Media

Given the current smart technology use and rampant personal data sharing trends among consumers, companies are looking for effective ways to connect and engage with their target customer base without appearing too pushy, insensitive, or intrusive. This is a tricky endeavor since most companies are also starved for time and pressured to beat the competition in terms of financial performance. To add another layer of challenges, companies are also expected to deliver results and respond to customers’ issues within minutes rather than days. Simply put, industry environments are changing fast and companies do not have the luxury of sitting on the sidelines to see how things play out.

To truly succeed in today’s intensely competitive industries, marketers must shift their focus from traditional “push” and “pull” to “share” marketing strategies. Print advertising (“push” media) provides information about products/services, but does very little to engage with the target audience. Television advertising (“pull” media) entertains and evokes emotions, but does not enable the target audience to respond and engage. In essence, both “push” and “pull” media fall short of allowing the target audience to engage with the advertiser and build reciprocal relationships.

Face-to-face and social media interactions are forms of “share” marketing tactics that facilitate two-way, reciprocal interactions between marketers and their target audience. Such efforts foster empathy and build trust, and therefore prompt the target audience to engage with the advertiser and emulate specific (“advertised”) behavior. In the “share” marketing realm, customers are not viewed as targets, but rather as partners who are there to help the company achieve its goals (introduce or sell products/services, promote various causes, or expand its customer base) and provide feedback. “Share” marketing strategies focus on storytelling and effectively using stories to connect and build long-term, “We” relationships with customers. Neither side has the upper hand. Instead, marketers and their target audience are equally needed to tell a complete story. Without either side, the company’s story is incomplete.

push media

Aside from face-to-face interactions with customers, social media websites, such as Facebook, YouTube, Instagram, Pinterest and Twitter, are the next best vehicles for effective customer engagement. Such websites blur the lines between producer, seller and consumer, and enable all three groups to connect and share common interests and experiences. This mutual exchange helps companies appear more humble and human, and also gives a powerful platform for consumers to voice their opinions. Furthermore, with the help of storytelling, companies gain valuable insight and build long-lasting relationships with customers, and customers gain access to brands they like, as well as the opportunity to influence those brands.

The beauty of storytelling as a marketing strategy is two-fold; it inspires companies to share what is special about their brand(s) and it brings consumers closer to the brands they follow. Companies’ stories do not have to rival those of professional storytellers either. The most important ingredients are thoughtfulness, genuine want to interact with the audience, and encouragement of the audience to respond. A story can be five paragraphs, five sentences, or five words long. Each company’s stories are unique and therefore do not need to conform to any cookie cutter rules. There often is a lot of beauty, spontaneity and genuine value in messy stories. The overall goal is to share and engage, and not to publish award winning essays.

Here are a few types of stories that companies should share with their customers:

  1. Historical/Timeline. Retelling the company’s history or the history of its products/services in form of a timeline is a great way to convey longevity and credibility. For example, a photo status update on the company’s Facebook Page can show some type of a timeline and ask its Fans to share what they remember about a specific time on the timeline.
  2. Testimonial/Proof of Recovery. It is never a good idea to shy away from sharing negative customer service scenarios, as long as the company can show that the customer’s grievance was resolved and the customer was made whole. Such stories show that the company does not pretend to be perfect and that it works hard to correct imperfect customer experiences. Positive customer feedback stories show that the company can be trusted.
  3. Humor. This type of storytelling must be extra scrutinized because it lends itself to potentially offending customers. Funny stories that are too sexual, have heavy religious undertones, promote specific political views, or carry any other offensive connotations should be avoided because they can alienate certain customers and devalue brand equity.
  4. Special Cause. Generally speaking, consumers like to do business with companies that support various charitable causes, especially if such causes are close to their own heart. Such stories show the public that company management “has a heart” and also encourage customers to get involved.
  5. Celebratory. People like to be happy, and happy stories make people happy. Sharing videos and photos of various celebrations, especially if they include the company’s customers, is a perfect way to re-live such events and also include those who were not in attendance.
  6. Biographical. It is true that most people are looking for their fifteen minutes of fame. What is even more true is that social media websites allow companies to make their customers feel famous, even if it is just for a few minutes. Companies should profile customers on their social media pages and encourage others to submit their own information to be featured in future posts.
  7. Nostalgia. Sharing photos of celebrities, famous quotes, or pop culture events awakens nostalgic feelings and prompts customers to associate such feelings with the company’s brand(s). This is a great way to tell customers that the company know what they like and value, and also that those things also mean something special to the company itself. This creates a sense of “we are the same”.
  8. Special Announcements. Whether it is a new products introduction or new employee hire, customers like when such information is shared with them. It makes them feel like they are “in the know”. It also helps them get to know the company better and encourages them to offer their own feedback.
  9. Solicitation for Help. Asking customers for help does not mean that the company is not capable of solving its own problems. Instead, it means that the company values its customers’ opinion and wants to hear what they have to say. This is a very powerful way to introduce new products or ideas, and also get fast customer buy-in.
  10. Exclusive Offers. Posting an online coupon is not a good example of storytelling, but posting a story about a special offer that helped a customer save money and accomplish his/her goal with the help of the company’s product/service is a brilliant way to use storytelling as a promotional tool. Such stories can be cheesy, but they should not be too gimmicky. Customers will pick up on stories that are not genuine and may revolt as a result.

The bottom line for marketers in 2014 is to focus more on sharing and caring than on preaching and teaching. Companies must go the extra mile to be perceived as genuine, caring and authentic. Storytelling helps them do just that. Once the company has captured consumers hearts, it is much easier to capture a share of their wallet.

Please contact me at with any questions.